As a business owner, you might have so many questions about growing your business. Whether you are a beginner or a long-time entrepreneur, there are many questions in your mind that you want to solve. One of these questions might have something to do with social media content strategy to promote your brand. Truly, there are plenty of tips and tricks you might have encountered. However, what is the best for your business? You have come to the right place if this is the same question you have in mind. As we will unravel the finest social media content strategy that can put your business on top of the game. In starting out a business, your goals might not be as big as going global, but things can drastically change in a finger snap.
You must be ready to cope with the changes, especially since we are in this digital age where most people spend more time browsing social content online. Before we dig into your questions about excellent social media content planning, let us first understand the basics.
Image taken from S.N.O.B.B Social Media Group website
What is Social Media Content?
Social media content is content that you can see on Facebook, Instagram, Twitter, etc. It is created or published on social media by most individuals, but many companies and small businesses have seen its potential for business growth. They use social media content to promote their website and develop brand awareness campaigns. Business owners also allow direct interaction with their target audience on social media, more than just campaign ads. This strategy has been working really great for a lot of businesses online. A social media content strategy can help a certain business drag more customers to their online shop or boost awareness of product launches. Truly, social media platforms have been powerful means for business owners and startup founders.
What is the Importance of Social Media Content to Your Business?
If you’re an entrepreneur and your goal is to expand your business globally, one of the best ways is to create and publish social media content. It is one of the best marketing trends these days. As a business owner, you have goals, to begin with, but you have to figure out different ways how to achieve these goals. Social media has been an effective marketing platform for many businesses. It has the tools and features to turn your business global. Moreover, you can easily link your website with your social media pages, making it easy to engage with your customers directly. With Strikingly, this works absolutely great with our users. They can link their social media content and pages on their website.
The importance of social media content is evident these days. Many people spend more time on their social media accounts while browsing for information and entertainment and even looking for products they need. For years, it has also been one of the go-to platforms where people get valuable recommendations and reviews on certain businesses. Most professionals use social media content to promote their works online, and online stores thrive. Just look at how one of our users got a fab spot online.
Image taken from Neoprene Tote Bag website
How to Create an Effective Social Media Content to Promote Your Brand?
- Set Your Social Media Content Goals
- Plan Social Media Content
- Schedule Your Posts
- Promote Social Media Content
- Monitor and Measure Results
1. Set Your Social Media Content Goals
As an entrepreneur, it is important to identify and set your goals for every platform to promote your business. It is the first step before you develop your social media strategy. Identifying your goals will help and guide you along the planning process. You can easily and creatively come up with social media content aligned with your goals. This step involves a thorough understanding of your business values and research of your target customers. Make sure to be specific on your marketing goals to come up with the right content that will suit your business values.
Image taken from S.N.O.B.B Social Media Group website
2. Plan Social Media Content
Having a strategic social media content plan means you have step-by-step ways to create and promote content on social media. When you start your social media content planning with your team, you must ensure that the business goals and values are clear to everyone. Create a picture of your business's appearance for your target customers. You can also start driving traffic to your website through social media content. This way, brand awareness can be an excellent foundation for your posts to get your audiences' attention. You may need to hire a social media content planner or specialist. They are well-experienced in positioning your business models and product launches on social media users. Also, having a social media content plan will lead you in the right direction to achieve your goals.
Image taken from Heaven Shakes website
3. Schedule Your Posts
Create a monthly or weekly schedule of posts on your calendar app. With Strikingly, you can enjoy a feature where you can schedule blog posts and promote them directly on social media pages. We’ve talked to several entrepreneurs and individuals who said having to schedule social media content posts helps promote brand awareness and business marketing strategies. Besides, it makes life easier. Scheduling your social content posts will keep your followers in the loop. We just want to emphasize important matters when you create social media content – relevance and consistency. Make sure that your container images align with what you’re talking about in the caption. Don’t add pictures for the sake of visual effects. Most importantly, be consistent with what you are driving. Focus on your goals and speak directly to your target audience.
Image taken from Blogs For Life Facebook page
4. Promote Social Media Content
In promoting social media content, several ways can help you. In a simple world, you can do it organically with the help of your followers. But, in reality, people aren’t just bound to like or share your social media content. You need to create a significant impact in their lives and touch them so that they can relate to your story and the products you’re selling. In most cases, collaboration works with your existing consumers or followers. You can also try customer referral programs that truly work for many businesses online. Work with other brands that are aligned with your industry. You can join communities or groups that talk about your niche, but make sure you’ve carefully read the rules and regulations for promoting your business to members.
5. Monitor and Measure Results
Without properly monitoring results, your efforts will go to waste. You must keep track of your social media content regarding the number of views, shares, reactions, and engagements. This way, you know which specific posts are driving traffic to your website or what areas you need to improve next time you create content. Social media content planning takes a series of trial and error processes. But, make sure you don’t commit the same mistakes repeatedly. That doesn’t make sense if you don’t learn from the numbers you’re getting from your posts.
Image taken from Swish website
What Makes These Sample Content on Social Media Excellent?
Here are some samples of social media content posts we’ve encountered online. Let us see what makes them unique and effective.
∙ Wooden Hands
The best way to get your target customers is to announce ‘SALE’. Look at this ad from Wooden Hands social media page. It has complimentary images that will truly get people's interests who love handicrafts.
Image taken from Wooden Hands - Facebook ads
∙ Semrush
An all-in-one marketing platform like Semrush has effectively stopped its audience with a video content post explaining the platform. Your social media content can be in the form of infographics or short explanatory videos like this.
Image taken from Semrush - Facebook ads
∙ Learning Materials
Make eye-catching posts and copy like this example from Learning Materials ads. The question “How old is your child?” is directed to parents or guardians who might need learning materials for their children. A series of images, including age brackets, were also included in the post.
Image taken from Learning Materials - Facebook ads
Final Thoughts
They say it takes a village to raise a child. And, as an entrepreneur, it’s the same saying you can relate to. It takes a community of supportive consumers and followers to run your business online. You can now start playing your cards right with these social media content strategies you’ve learned. While others see their business ventures as somewhat close to gambling, you have a strong foundation on how to execute your plans without compromising your resources. Make use of social media platforms as an annex to your business website. These platforms can help boost your sales and take your business to the global market. However, you must ensure first that you have invested well in building a strong brand on your website. We can help you achieve your goals with our ridiculously easy-to-set-up websites. You can create like an expert and see your business grow.
