They say you can't make a lot of money with just a website and that building an email list is a key to making a lot of money online. But where do you start making your list from the bottom up? Any digital marketer will tell you to start with a landing page, but what exactly is a landing page?
Perhaps you've heard of this marketing strategy before, but you've never taken the time to create a free landing page for your company. Or perhaps you're unsure how to build a landing page. Don't be concerned; you've come to the right place. This guide will teach you everything you need to know about how to build a landing page.
But first and foremost, what is a landing page, and how does it help you and your online business? Continue reading to find out more.
What is a Landing Page and How Do They Work?
An ultimate landing page is a single page on your website designed to convert visitors into leads.
A free website landing page usually does not have a lot of content to prevent distractions. However, to create the best landing page, at least three key components must be present: a bid, landing page copy, and a sign-up form. The main goal is to entice tourists to sign up for the products in exchange for their email addresses. You may believe that creating landing pages necessitates the purchase of expensive software. On the other hand, Strikingly is a free landing page builder that can assist you in creating free stunning landing pages! Of course, if you want to take things a step further, a premium plan is also available.
However, before you begin creating your first free landing page, it's a good idea to review some landing page best practices. We've compiled a list of helpful hints for creating a landing page for you. Continue reading to find out how.
6 Reasons Why Landing Pages Are Necessary
Still not convinced that landing pages can improve the effectiveness of your marketing and lead generation efforts? Here are six more compelling arguments:
1) Generate Leads Quickly
If there were anything you could do right now to improve your lead generation efforts drastically, it would be to use landing pages on your website. As previously stated, far too many businesses direct their email, social media, and search traffic to their homepages. This is the same as throwing away leads. Simply by sending them to targeted landing pages, you could capture these leads at a much higher rate. Landing pages are a quick and easy way to generate leads for your sales team, which you can then segment, nurture, or distribute to your sales team.
2) Provide a Home for Your Offers
Image is taken from Strikingly user’s website
Marketing offers and landing pages are inextricably linked. Consider our painting company as an example. Your offers will do nothing to support your lead generation efforts unless they are gated behind landing pages. The idea is for your website visitors to 'pay' you in contact information in exchange for something valuable, such as an offer, and your landing page serves as the collection tool.
3) Gather Demographic Information About Your Prospects
Image is taken from Strikingly user’s website
Every time a lead fills out a conversion form on a landing page, your marketing and sales team gathers valuable information about your prospects. Your marketing team can then use this data to determine which types of visitors or marketing personas are converting. Your sales team already has a baseline of information about a lead before reaching out.
4) Determine which Prospects are More Engaged
Landing pages allow you to not only generate new leads but also track reconversions of existing leads, which you can then use to determine which prospects are more engaging with your business. This also allows you to gather better intelligence on your leads' website behaviors and activities, which your sales team can use in the sales process.
5) Act as a Catalyst for Other Marketing Channels
A successful inbound marketing strategy relies on a lot of content. Landing pages are an excellent addition to any marketer's content arsenal because you can share them on social media, used as the centerpiece of dedicated email sends and lead nurturing campaigns, linked to in PPC ads, and found in organic search.
6) Provide Insights Into the Efficacy of Your Marketing Offers
Every time you create a landing page, you're adding to your marketing program's data assets. You can gain a lot of insight into your marketing performance by tracking and analyzing the metrics associated with your landing pages, such as how your various marketing offers to compare, how visitors and leads convert on your landing pages over time, and so on. This provides you with valuable information that can help you optimize and improve your marketing.
How to Build a Landing Page?
A good, persuasive landing page captures visitors' attention and compels them to complete a conversion. With these nine simple landing page tips, you'll learn how to create a winning landing page.
1. Include the Necessary Components of a Successful Landing Page
Landing pages, also known as "lead-capture pages," are used to convert visitors into leads by completing a transaction or requesting contact information. Your landing pages must include the following components for these transactions to occur:
- A headline and (optional) sub-headline
- A brief description of the offer emphasizing its value
- At least one supporting image
- Supporting elements, such as testimonials or security badges, are optional
- A form for collecting visitor information
2. Get Rid of the Main Navigation
It is your responsibility to keep visitors on a landing page once they arrive. So, suppose there are links on the page that allow visitors to navigate your website. In that case, you risk distracting them, which creates lead generation friction and increases the likelihood that they will abandon the page before converting. Let's be honest: no respectable marketer wants that. Simply removing the main navigation from the page is one of the best ways to reduce friction and increase conversion rates on your landing pages. As easy as that!
3. Align the Landing Page's Headline with its Corresponding CTA
Image is taken from Strikingly user’s website
Maintain consistency in your messaging across your call-to-action (CTA) and landing page headline. If people click on a CTA for a free offer only to discover there's a catch on the landing page, you'll lose their trust right away. Similarly, if the headline differs from the CTA, the visitor may become perplexed and believe the CTA is linked to the incorrect page. Remove all ambiguity, and ensure that your landing page consistently reflects what you promised in your call to action – and vice versa.
4. Remember that Less is More
Many of you have probably heard the expression "keep it simple, stupid." Apply the same logic to your landing pages. A cluttered page usually results in a distracted, confused, and/or overwhelmed visitor. Talk about landing page snags! Instead, use white space to your advantage, and keep the text and images on the page simple and on point.
5. Highlight the Worth of the Offer
Highlight the offer's benefits in a brief paragraph or with a few bullet points. The best landing page description provides visitors with more than just a list of what is included in the offer; it also clearly highlights the offer's value and provides a compelling incentive to download. Instead of saying, "Includes specifications of product XYZ," say something like, "Find out how XYZ can increase productivity by 50%." In other words, emphasize how the offer addresses a specific issue, need, or interest shared by your target audience.
6. Promote Social Sharing
Don't forget to include social media sharing buttons so that your prospects can spread the word about your content and offers. To avoid clutter, only include buttons for the social platforms that your target audience uses. Don't forget to include an email forwarding option, as people's sharing preferences vary. Keep in mind that even if your social media contacts never purchase from you, someone in their network might!
7. Incorporate Rich Media into Your Landing Pages
Image is taken from Strikingly user’s website
In this day and age, including rich media on your landing pages is one way to make them stand out. For example, you can have moving GIFs, videos, and interactive images. While the design isn't always the most important aspect of a landing page, your design must make your landing pages stand out. The goal is to persuade users to download your content offer. This is something that design can help with.
8. Read the Copy Carefully
The most critical aspect of your landing pages is copy that entices users to download your offer. How do you go about doing this? The best way is to write copy that is specific to your persona. This means that your target market should have the impression that they could have written the copy themselves. Your target market is more likely to download your offer if they believe you understand their problems.
Create a Free Landing Page with Strikingly
Are you ready to start building your email list and sending out email newsletters to potential customers right away? Do you realize you can create a landing page for free? To get started, simply sign up for a Strikingly account. Once you've decided on a template for your landing page design, you can begin the process of customizing it so that it meets all of your requirements. Ensure that you don't overlook any of the necessary elements for a successful landing page.
When it comes to creating high-quality website pages, Strikingly is one of the most dependable platforms. We make certain that your pages are mobile-friendly and visually appealing. You will be aware of the key aspects that are critical to your business due to the pages we have created. Make certain that your process is not slowed any further. Contact Strikingly today to get started with your website.
Conclusion
A high converting landing page is the culmination of all your efforts. This is where customers click, people buy, and you make money. So don't screw it up! Fortunately, developing a powerful and high-converting landing page isn't difficult. Begin by putting each of the essentials in this post into action, and you'll be well on your way to engaging your visitors and converting them into customers.
