Any fitness professional must have a strong internet presence. Your fitness website is a great location to showcase your work and specialties, but it can also serve a number of other purposes for you and your company. In fact, the greatest fitness websites double as business tools, assisting you with everything from class scheduling, booking, and payments to client engagement and community building.
What is a Personal Trainer Website?
Being a personal trainer entails effectively interacting with your clients and making them feel at ease. That is exactly what your personal trainer website's design and functionality should convey. When someone comes to your site, you want to make a good first impression and maybe convince them to buy your services now or in the future. A personal trainer website should include unique copywriting, high-quality photos, and eye-catching imagery from the start.
The main goal of personal trainer websites is to draw in visitors and persuade them to sign up for personal training services. A poorly designed website will turn them away in a matter of seconds, whereas one that is appealing from all angles will have clients lining up for your services. Personal trainer websites should be well-organized and straightforward to navigate, but not overly so. To generate the desired responses, all ingredients must be balanced.
Purpose of Having a Personal Trainer Website?
To promote their services, everyone should have a website. Anyone born in the twenty-first century has never known a world without the internet. We don't leave the house without our phones, which serve as our windows to the outside world. We literally have all of the information we require in our pockets.
In this blog, we've outlined some of the key advantages that personal trainers can obtain from using websites. We've also included some fundamental digital marketing methods that can aid in the growth of your company.
Let's get this started!
1. Boost Your Internet Visibility
Creating a personal trainer website will boost your internet visibility by allowing potential clients to find you. It allows your consumers to contact you at any time, even when you are not available (other than business hours). A well-designed professional trainer website will present your potential clients with all of the necessary information at any time. Clients will be able to visit your website from a variety of devices, which is a bonus.
2. Utilize Social Media's Advantages
Social media will assist you in disseminating useful information and training opportunities from your website to your target audience. To grow their network, some of the most effective trainers use social media. Display your website on social media and build a community of interested people to follow you.
3. Search Engine Rankings
Before acquiring a product, everyone will learn more about it on the internet. Similarly, trainers must rank in order to gain the audience's trust. Because training is not the same as selling items, it cannot be sold at a low cost. Your search engine ranking must be improved. This can be accomplished by using SEO techniques to optimize titles, meta descriptions, and long-tail keywords on your website.
4. Use the Internet to Educate Others
Image is taken from Strikingly user’s website
Before making a decision, people will want to learn more about trainers. Educating others is the most effective technique to demonstrate your abilities. This earns people's trust, and they'll be eager to hire you as a trainer as a result. A personal trainer website can be used to educate people in a variety of ways, including blogging, infographics, e-books, and more.
5. Make Use of Email Marketing
You can present wonderful pieces of information on your website that may persuade users to subscribe. You can offer free educational resources in exchange for people's email addresses. This will assist you in accumulating a large list of website visitors who may eventually convert into customers. Avoid being spammy at any cost. Make your emails readable by including relevant information. This will pique people's interest in learning more.
6. Always be One Step Ahead of the Competition
Always evaluate yourself in comparison to your competitors. They will win the race if you don't. Create better personal trainer websites than your competitors and give helpful content on a regular basis. Improve your internet visibility by optimizing your website with SEO tactics and keeping up with your competitors.
7. Increase Your Profit Without Much Investment
It will be costly to hire a personal trainer advertisement. Some trainers may decide to invest in emailing brochures, which may or may not result in a significant return on investment. A website is one of the simplest ways to invest. Create an unique personal trainer website with features that appeal to a certain target.
8. Showcase Your Testimonials
Image is taken from Strikingly user’s website
People will only believe you if they hear about you from others. Personal trainer websites are the finest place to show off your internet evaluations and testimonials. People will trust you more if you include testimonials on your website. Request that visitors to your website give a brief review, and then display the feedback from your current customers.
Top 10 Website Designs for Personal Trainers
We are passionate about fitness website design and user experience. You won't want to wait if you're as pleased as we are about the best personal trainer websites designs. We've put together a comprehensive list for you here:
1. SOW Body Fitness
Image is taken from Strikingly user’s website
2. Habit House
Image is taken from Strikingly user’s website
3. Hips
Image is taken from Strikingly user’s website
4. Exercise Together
Image is taken from Exercise together
5. Octopus Academy
Image is taken from Octopus Academy
6. Berlin-Athletic
Image is taken from Berlin Athletic
7. Blissed
Image is taken from Blissed
8. Jennifer K Wellness
Image is taken from Jennifer Wellness
9. Darahart
Image is taken from Darahart
10. Jdart
Image is taken from JDart
Personal Trainer Website Requirements
If you want to work as a personal trainer nowadays, you'll need a website. It will not only inform potential clients about your services, but it will also help you establish a positive reputation. We'll look at the kind of content you should have on your fitness website in this piece.
1. Introduce Yourself and/or Your Studio to the Audience
On your personal trainer website, the first thing you should do is introduce yourself. If you own a studio, you can also give a presentation about it, including its history and anything else that might appeal to potential clients. There are a few key elements to say if you wish to introduce yourself. Tell them about yourself, how you became a personal trainer, and what made you want to pursue this career path. Include any quotes or catchphrases that you utilize, as well as links to your social media profiles/pages. This will enable visitors to your site to form an immediate bond with you. If you have a fitness studio, you should introduce your personal trainers without going into too much information. This will demonstrate to visitors that you have a team of expert fitness instructors or staff.
2. The Various Disciplines You Provide
Image is taken from Strikingly user’s website
All of the disciplines that you or your personal trainers teach should be listed on your sports website. Potential clients will see if you offer fitness or sports classes that they are interested in right away. It will help you stand out from the crowd and market yourself or your studio if you talk about the disciplines you practice. For example, you might teach a discipline that your competitors don't. Try to describe each discipline succinctly, without stating too much, and in a way that visitors to the site will comprehend.
Furthermore, explaining your specialties will help you rank higher in search engine results.
3. Your Objectives and What You Propose to Your Customers
The primary goal of your personal trainer website is to enhance sales and expand your clientele. To do so, you should use your website to ‘seduce’ potential customers. This is where tried-and-true marketing strategies are effective. We suggest that you make a list of the goals that you can reach with your assistance, such as weight loss, bodybuilding, cardiovascular health, relaxation, and so on.
4. How You Conduct Your Classes
Image is taken from Strikingly user’s website
The classes that a fitness instructor offers and how they interact with students must be detailed on their website. Whether you perform home visits or hold lessons in a studio, your potential clients need to understand what's involved and what kind of atmosphere they'll be in. Describe the methodology you employed, the various levels you offer, your locations, and so forth.
5. Hours and Fees
Clients are interested in knowing how much you charge. Transparency and communication about your prices and offerings should be a feature of your personal trainer website. Clients will look at your prices right away to see if they can afford to hire you as a personal trainer. As a result, make sure to include a section on pricing. Put your minimal rate, and tell clients that if they have specific needs, they can contact you for a free estimate without having to join up first. You can also include your availability in this section of your personal trainer website so that potential clients can see when you're available or when your studio is open. Don't bury these parts in the depths of your sports website, and don't be ambiguous. Uncertain pricing and availability sections are the number one deterrent to potential customers.
6. Timetables for Classes
If you teach classes in a studio, you'll need to make a schedule. Clients can then look up class hours to see which ones work best for them on a weekly or monthly basis. They'll be able to check if you're available at a convenient time and/or if you'll be able to attend a class. This is also an excellent approach to entice potential clients to contact you.
7. High-quality Photographs that are Appealing
Finally, if you want an appealing sports website, you'll need fantastic high-quality photographs and images. They should pique people's interests and entice them to hire you as their personal trainer. If you have a studio, take pictures of your students as well as the equipment you use. If you're a personal trainer, ask your current customers if you can photograph them; some of them will be thrilled to be featured on your sports website! If none of these suggestions appeal to you, you may always download sports photos from the internet. Simply use a search engine to find what you're looking for, but keep in mind that any photos you submit to your personal trainer website must be open access to avoid copyright issues.
Create a Website and Reap the Rewards
You'll be able to compete with local trainers if you have an internet presence. By building a large online community, you may be able to offer things in the future. In order to engage individuals, connect with your readers, demonstrate your experience, and explain the unique functionality you have as a personal trainer, you'll need to write a blog post.
If you're having trouble establishing your personal trainer website or growing your community, please don't hesitate to contact us. We, at Strikingly, offer both site-building and marketing services. We will assist you in realizing your ambition.
When you started a website, how did things change? Please share your ideas and suggestions in the comments section. We look forward to hearing from you.
