There are many different event planning categories, and among those, wedding planning is the most complex and complicated. But since there is a high demand for wedding planners even in this day and age, it is worth exploring it as a profession or business opportunity, especially if you are into weddings and enjoy the hassles of event management.
If you want to know how to get into wedding planning, you need to go through a little bit of training because it is not as simple as planning out any event. Being a wedding planner is not the same as being an organizer for a business networking event. You need different kinds of social skills to arrange people’s weddings. When you are dealing with couples who are about to get married, many sensitive issues rise to the surface in the last moments before the wedding, and you, being a wedding planner, should be able to tackle them appropriately.
Image taken from Strikingly user’s website
To become a wedding planner professionally and get good quality clients, you probably need to go through some very fussy clients first. People will try to downgrade your services when what you offer doesn’t match exactly what they desire. Then there will be others who might complain that they were left out from all the decision-making and arrangements when you came into the picture. That’s why, to become a wedding planner, you must have at least a basic understanding of how the family dynamics of your clients work so that you can deal reasonably with the emotions of everyone who’s involved in your service delivery to your client.
On the flip side, however, there is nothing more pleasant than seeing months and months of your hard work come together in the form of a perfect wedding day for a client. As long as you can satisfy your client as a wedding planner, you’ll be able to watch all your hard work unfold in beautiful ways. This is the most rewarding experience that this line of business has to offer. You get to see your client’s dreams come to life in magical and enjoyable ways.
Would you like to learn how to become a wedding planner? If yes, then make sure you read this post until the end. We will be going through the steps that you can start your own wedding planner business in no time if you take.
Steps to Take to Become a Wedding Planner
What do you need to become a wedding planner? If you have been wondering this, here are 7 steps you can take to start your wedding planner business.
1. Establish Clear Wedding Planning Goals
Your wedding planning goals may change over time as you observe the changing trends in the wedding industry. But you must begin with some clear, measurable, and feasible goals in mind. Decide what kind of weddings you would be focusing on? Who will be your target audience or your specific niche? You can choose to give priority to celebrity weddings. You may want to work with event venues within your locality to give the people in your neighborhood the day of their dreams.
Another niche is to work for destination weddings, whereby you travel around the world and organize weddings on tropical islands. Your options are unlimited, and it is really up to you to decide which direction your business will move.
2. Conduct Industry Research
Wise entrepreneurs always conduct a competitor analysis before starting a business initiative. Find out who else is offering wedding planning services within your locality or in your specific niche. There could be a wedding planner having many clients and living right next door to you. If you start offering the same service, you might face tight competition from them and even a certain level of resentment.
You also need to research how to reach out to your target audience. If you are reading this post, you have already started conducting some mild research on the subject. But to practically become a wedding planner, you would need to do more.
3. Consider Formal Training
As mentioned above, when you become a wedding planner, you would have to go through some unique situations that might get you confused. That’s why it is preferable to get some professional training before stepping into this line of business. Learn from experienced coaches who charge a small fee for their services but whose advice can take you a long way in the success of your business. A good wedding planner does not give up on a client in the midst of organizing their wedding. If things turn sour, you need to be trained to keep yourself strong and finish the project effectively.
4. Write a Business Plan
It is not advisable to start any business without drafting out a proper business plan. Your plan must include rough estimates of your monthly and quarterly revenue forecasts and the budget allocation for the initial phases of marketing and delivering your services. As a professional wedding planner, you need to have a detailed business planner in place before you start approaching your potential clients to get into your first few contracts.
5. Build a Website
To run any business in this day and age, it is important to have its presence on the internet. For this purpose, you must build a website to promote your services as a wedding planner. If you want to go through this step tension-free, we recommend using a feature-rich website builder that won’t require you to write even a single line of code.
Image taken from Strikingly
Strikingly has all the tools and features available that enable you to build a complete, professional and attractive website. We design our templates in accordance with our users’ needs. Our templates are divided into different categories, such as business, personal, services, personal, blog, online store, and more.
By selecting one of our templates, you get to use one of our ready-made web designs, so that you don’t have to waste time and money on building your web pages from scratch. We enable easy editing and full-time customer service to all our users. To begin, you can create your free account on Strikingly by signing up on our landing page.
6. Leverage Social Media
Another tactic to further enhance the online presence of your business is to create pages on social media in your business name. You can then integrate social media by inserting social media icons on your website footer or adding social media handles to allow your site visitor to share your website content on their social media profiles.
Either way, promoting your wedding planner business on social media will give its marketing a boost. If social media users like your posts, they might start sharing them with their friends and peers. This will provide more reach to your marketing content than what you’ll be paying for.
7. Promote Your Website
Now that you have everything ready, you can promote your business through your website. You can do this by working on your site’s SEO and discussing your services with your personal and professional networks. Even if your friends and colleagues are not interested in hiring you, they might know somebody else who’s getting married soon and is looking for a wedding planner.
Don’t shy away from the traditional means of advertising either. If your budget allows, you can run advertisements on television and radio. Since wedding planners are in high demand throughout the year, there is no off-season time for you to put a halt to your marketing efforts.
Continue to promote your business until you can secure at least a few high-paying clients. Once you can get your business off the ground, you’ll be able to reinvest your revenue into other advertising and marketing for your brand.
These were the 7 steps to take to become a wedding planner. Let’s now look into a few wedding planner websites that were built by our users on Strikingly. These are primarily websites that serve as an invitation to the wedding and are probably made by the couples whose wedding it is.
Examples of Wedding Planner Websites Built on Strikingly
We take pride in the quality of websites that our users build on our platform. We would thus like to share a few examples of such sites.
Image taken from Strikingly user’s website
Image taken from Strikingly user’s website
Image taken from Strikingly user’s website
Image taken from Strikingly user’s website
Now you know how to become a wedding planner and have seen some beautiful wedding planner websites. Why not take the first step today and sign up for your free account on Strikingly today?
A website would keep reminding you to make progress according to your business plan. As you can see in the images shared above, many couples have to create their own wedding invitation website because they probably don’t have anyone else do it for them. If you become a wedding planner with a highly professional and appealing website, you will attract more quality clients. Who knows, maybe they will hire you to build a wedding invitation website for them too? You can include that in the services you can offer to your clients.
When you have a business initiative in mind, it is okay to generally take it slow. But procrastinating on tasks that are right in front of you is just a waste of time. Once your website is ready, you will be more motivated to encourage people to visit it, and hire you as their wedding planner. So without further ado, let us see your new brand website on our platform, with information about your amazing services provided on it.
