If you want to create your own website, it’s important to be always on top of your site’s performance and check website traffic regularly. Understanding how your site is doing and learning how to check website traffic is key to constantly improve your space. It’s also vital to keep visitors coming and engage with your website.
Site traffic describes the number of visitors you have on your page. Think of it this way: imagine owning a physical pop-up store. The people coming into your store are your “visitors”. The amount of time they spend interacting with your shop is called “sessions”. Your goal is to make them purchase any of the items you’re selling. Once a customer makes a purchase, this will be called a “conversion”, because you’ve converted a visitor to a buying customer.
Confused? Don’t worry! In this blog, we’ll walk you through the basics of web traffic, its importance, plus tips to increase traffic to your site. If you want a granular view and in-depth website traffic checking, here are a few things to help you get started:
What is Website Traffic?
As mentioned, website traffic refers to the number of visitors your website gets. It serves as a gauge of your website’s popularity and quality. This also serves as a benchmark to evaluate your website’s marketing efforts such as corporate branding and promotional strategies.
If you’re a website owner, you must employ practices to drive online traffic to your site. The higher the web traffic is, the better. However, quantity doesn’t always match quality. Your goal must be to drive high-quality web traffic to get better conversion rates.
A website visit counts across all types of websites but is more prominent in ecommerce businesses. Regardless of the market you serve, it’s still important to increase your website traffic for various reasons. Read on to find out why it’s important.
Importance of Website Traffic
Driving online traffic to your site brings plenty of benefits. Most of them may not be visible at first but in the long run, they’ll become more tangible results. Take a look at why it’s important to increase your website traffic:
• Get a Grasp of Web Visitor Behavior
To get better site traffic, you must understand how your visitors behave on your site. What links are they clicking? What pages are they going to? How long did it take them to make an action?
All these questions are essential in assessing a website visit. If you know visitor behavior, you’ll know what would make them come back to your site, thus, increasing website traffic.
• Evaluate the Success of Marketing Efforts
As mentioned, web traffic determines how successful marketing strategies are. For example, if you employed inbound marketing techniques, website traffic would be a great gauge if your new strategies work. It would tell you how many people are buying your products and how many customers came back after making a single purchase.
• Get Important Demographic Data
The demographic profile of your web visitors is an important element of website traffic. This will show you the age group, gender, location, and other important psychosocial traits of your visitors. When you have this data in your hands, you can shape the way you introduce your products and services. You can tailor your promotional efforts to their needs. Once you meet their needs, you can increase customer loyalty, driving more sales to your website.
Tips to Increase Website Traffic
If you want to make a website from scratch, it’s best to choose a website builder that offers the features you need. More importantly, it’s best to select the one that can illuminate your website traffic efforts.
Strikingly has a built-in analytics dashboard that lets you see website traffic. With this tool, you can view information such as where your visitors are coming from (country) as well as your site’s traffic sources - e.g. direct traffic, other sites, social media, etc. Overall, it offers a good general overview of how your site is doing.
Apart from this, you can also use Strikingly to integrate tips to increase web traffic. Read on to learn these tips and apply them on your own website!
1. Use Built-In Analytics from Strikingly
Image taken from Strikingly product
Strikingly’s built-in analytics is an invaluable tool that you can use to track your website traffic. You can build an entire digital marketing plan around the information you gain from this tool.
It gets you pretty much everything you want and needs to know about your site’s performance. What report shows the percent of site traffic that visited previously? Check out the demographic report for your website traffic.
2. Leverage Social Media
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If you want to increase web traffic to your site, it’s best to integrate social media services. For example, you can link your Instagram account to your website for more dynamic content.
Having this kind of content on your site makes it more engaging for your visitors. Remember, every website visit counts, so you must make each one matter by adding your social media channels.
3. Get Into Blogging
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Blogging is not just a form of expression. It’s also a great source of income for budding writers. For website owners like you, it’s a great method to increase website traffic.
By adding common search terms to your content, you can drive the right people to your site. For example, you can use certain keywords to make car enthusiasts come to your site. This will then increase website traffic from your target audience.
4. Promote Products on E-commerce Site
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Don’t have an e-commerce store? Don’t fret! Strikingly offers a “Simple Store” section which you can add to your website. You can use this online shop to increase market visibility, increase potential sales and revenue, and of course, drive high-quality website traffic.
To optimize your online store, make sure to add a specific name, a good product image, and a well-detailed product description. There are also plenty of ecommerce tools you can use to launch your store better.
5. Use SEO Best Practices
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Search Engine Optimization (SEO) is at the core of bringing better website traffic to your site. If you want to get a valuable website visit your site, make use of SEO practices.
Fortunately, Strikingly has an SEO Checklist that you can use to monitor your SEO efforts. As you can see in the image above, it tells you what you must do to ensure your site is optimized. You can upgrade to a Pro Plan to unlock more features
6. Send Email Newsletters
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If you want to increase website traffic on your site, don’t disregard the power of email marketing. With Strikingly’s audience list, you can manage emails and newsletters for your customers.
You can also upgrade to the Audience Plan to enable the live chat feature and more. To increase site traffic, send email newsletters to your customers, and don’t forget to make the content as exciting as possible.
7. Connect With Customers
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Adding a Contact Us page to your website allows customers to reach out to you. Through this, they can send inquiries or contact you for a project.
Connecting with your customers allows you to build strong relationships with them. With that kind of bond, you can increase website traffic in no time!
8. Share Client or Customer Testimonies
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Adding client or customer testimonies reinforces the concept of trust to your site. If you want to present a reliable image, adding testimonies is a great start.
Visitors come back to a website they trust, and they can only trust websites that other people have great experiences with. Through this, driving website traffic is better and much easier.
9. Build an Internal Linking Structure
Internal linking structure is essential in any website. These involve adding inbound links to your written content. Make sure that you have enough content on your site to make this possible.
High-quality website traffic can only come from high-quality content. So remember to build your blog niche and tailor your content to their needs. Once you have each article published, you can start with internal linking.
10. Use Traffic Estimation Tools
If there is one limitation to the power of Google Analytics, it’s that you can’t check other website traffic. It doesn’t allow you to “stalk” competitor websites and find out how much website traffic they are getting. This is information that you would find helpful in shaping your website content and digital marketing campaign. You probably want to learn how other similar websites are doing and take away techniques that might be working to their advantage.
Increasing website traffic is essential to keep any website alive. It’s a great way to assess how your website is performing. This also gives you the insights you need to make sound decisions.
If you want to get started with building your website, you can create a Strikingly account today to unlock its amazing features. With adequate knowledge and Strikingly, you can navigate your way through website traffic!
