Website redesigning is a comprehensive process involving content updates, new layouts, and improved navigation to increase conversions and improve site performance.
In the olden days, when individuals and organizations would pay thousands of dollars to web developers to create and redesign their web pages, the website redesign process involved making significant changes to the code or programming and its visual appearance. The process was complicated and time-consuming.
But these days, with the help of user-friendly website builders, website redesigning can be done within minutes or hours, as it doesn’t involve any coding or programming work. If your website is built on Strikingly, you can redesign it in just a couple of hours by changing its template or using an alternate color palette within the same template. The important thing is that you just need to know what changes you want to make and how those changes will affect or improve your website performance.
Today, we will discuss what you need to consider in a website redesign. When you have a professionally built brand website or just a landing page to showcase your freelancing services, or even if it’s just a blog, you will find this guide to website redesigning useful for your initiative.
8 Steps to Do Effective Website Redesigning
Below, you will find a website redesign checklist that you can use to create an effective website redesign.
- Determine Your Objectives
- Look at the White Space
- Have a Site That Is Mobile-Friendly
- Prioritize the Speed of Your Website
- Focus on SEO During Your Website Redesigning Process
- Incorporate Share and Follow Buttons
- Using the Correct Images
- Reorganize the Information You've Got
Let’s take a look at each of these website redesign tips one by one.
1. Determine Your Objectives
Website redesign strategy involves changing your aims. Make a list of the goals you aim to achieve through your site. Be sure to put things down on paper and use a checklist to avoid missing anything. Are you hoping to reach a new group of people with your work? Alternatively, are you aiming to be a top-ranking search engine result? Are you improving your search rankings based on your new keyword research? The path you choose will be dictated by your reevaluated objectives. Keep in mind that you'll need a plan of action and a timetable to aid you through the transition.
You must also keep in mind who your target audience is and how they define a successful website while you're doing it. It's important for your website redesign to examine the value your visitors get from your site. Think about what brings them to your site in the first place. The outcome of your efforts should be mutually beneficial.
Image taken from Strikingly user’s website
2. Look at the White Space
The more you have, the less you have. Minimalism is one of the web design trends that should be included in your website redesign plan. Visitors can easily navigate your site's pages, thanks to the absence of clutter. White space has a significant influence on a site's visual hierarchy. It gives consumers a chance to take a break and let their eyes rest while they flip through the pages.
White space also enhances understanding. An opportunity to improve your site's user experience is here. The authenticity of your online presence will benefit greatly if you improve the user experience.
3. Have a Site that is Mobile-Friendly
If you have a mobile-friendly website, Google will be pleased with you. Since Google's introduction of mobile-first indexing, the web rankings of companies are now predicated on a site's responsiveness to mobile devices. To boost your search engine rankings, focus on making your mobile website better. Moreover, a growing number of individuals are using their cellphones to connect to the internet. People who often visit websites while on the move might benefit from mobile devices. By ensuring that your website is mobile-friendly, you can tap into this audience and increase the benefits you enjoy from your website redesign.
Image taken from Strikingly user’s website
4. Prioritize the Speed of your Website
You may be surprised to learn that more than half of the individuals who visit your site will leave if the load time exceeds three seconds. So make sure to increase your loading speed while you undergo your website redesign process. Users aren't willing to wait around for a long time for a page to load. They'll be running for the shore in no time. The speed of your website should be a top focus while revamping it. Bounce rate, conversions, and income. You are more likely to lose important leads if your website is too sluggish for visitors to stay on it for long periods.
The page loading speed is another factor that search engines evaluate to determine a site's ranking. Check your hosting plan, HTTP requests, and the content delivery network, among other things, to see whether you can speed up your site's loading time.
Image taken from Strikingly user’s website
5. Focus on SEO During Your Website Redesigning Process
Digital marketing will be dominated by search engine optimization for years to come. SEO should play a major role in producing your content for your website redesign. Optimizing for the audience and browsers will ensure that your content reaches its target audience. SEO will significantly boost your website's organic traffic. By completing keyword research, you can boost your SEO. If your article contains relevant keywords, you will rank higher. Consider the fact that the rankings take time to build. With so much great online information, you must be patient and build trust with Google. You'll start seeing conversions over time, and things will only get better from here on out.
6. Incorporate Share and Follow Buttons
Using your customer as a marketing resource is a win-win situation. As a result, you should be open to the idea of them spreading the word. By including social media share buttons on your website, you boost the number of people who will see your material on their social media feeds. It is necessary for your website redesign process that fill your social media profiles with interesting and useful information. You don't want people to share your site if they end up dissatisfied when they get there. Work on each of your web pages as if they were your online identity.
Image taken from Strikingly user’s website
7. Using the Correct Images
The power of a good image never goes out of style. Most people are more inclined to engage with the graphics than the words on a page. As a result, you should not pass up the chance to include appropriate photographs, vector graphics, cinemagraph, and infomercials on your website. You may download tens of thousands of images for free.
Working with actual photos of your employees or items, on the other hand, is always a smart idea. With actual images, your brand will seem more authentic. Custom drawings are an excellent addition to website redesign. You should not be using stock photos in your website makeover since they are a thing of the past. A variety of contemporary web design images are available for you to select for your website redesigning process.
Image taken from Strikingly user’s website
8. Reorganize the Information You've Got
Visitors are compelled to go through your site's material because of your website content.
The product description is just one part of the whole picture. Visitors to your website should find the material helpful. It's a good idea to learn more about producing high-quality material. SEO might offer you a leg up in the competition. Make sure you use the relevant keywords and organize your sentences correctly. If necessary, you may outsource the creation of your website's content to a company. Paying a minor fee for receiving a tremendous amount of traffic to your site is quite worth it.
The Takeaway
Now that you know the things to consider before undergoing a website redesign process, it is time for you to think if the current platform your website is built on is suitable for making these changes.
If you currently have an old website created from scratch with the help of a professional web developer and web designer. In that case, you might need to incur high costs for merely making the simple changes that we have described above. In that case, you can actually consider building a new and fresh website to showcase your business with the help of an easy-to-use website building platform.
Creating a new website on Strikingly only takes a couple of hours. Plus, we promise you wouldn’t have to write a single line of code in the entire process. We provide ready-to-use templates that become your web design with just a single click. Once you are in your Strikingly editor, you can simply add your content by clicking on an empty space and starting to type there or uploading image files using our drag-and-drop interface.
If you would like to make a new website on Strikingly, you can begin by signing up for your free account with us on our landing page.
