Many small business owners have trouble figuring out how to run a website. It's also logical. You probably started your company to sell goods, not to create and manage websites.
However, without a website, you won't be able to achieve your marketing goals. Website marketing is vital to the success of almost any company in the twenty-first century, and you're unlikely to get away with not including it in your small business marketing strategy.
Understanding the concept
So what is website management? The aim of website management is to improve and sustain your online presence.
Whether it’s adding new material to the website or creating new interfaces to help with organization, we’re here to help. Safety, content management, and website support are the three main categories of website management.
If you believe that managing your site necessitates a comprehensive understanding of web creation, rest assured that this is not the case. Website maintenance, on the other hand, is also crucial. Website management is similar to car maintenance if the website is a car. If you don’t perform routine management practices, your website can break down or crash, just like your car.
Having said that, website management is not always easy. Depending on the length of your service and the nature of your company, you will need to go through a lengthy process with several steps.
How to manage a website?
To find the best website manager, you must first figure out what your requirements are. Is your website driven by software that needs to be updated on a regular basis? Is your hosting company doing backups automatically, or do you need to make sure someone is doing it? How to manage a website content? Are you regularly publishing written material that needs to be edited? What are your other online marketing tactics, and how do they affect or communicate with your website? Are there any website management tools in place to track the success of your website? Most importantly, how do both of these actions contribute to your company's success?
Image taken from Young and CEO
What happens if you don't have a website manager? Various consultants and experts are hired by many small business owners to manage various aspects of online marketing. As a result, there is no monitoring in place to ensure that the site's material is reliable, and simple maintenance tasks are overlooked.
6 steps to running a small business website management
Small business website management is a far bigger task than most entrepreneurs know. However, if you follow the six steps below, you will improve your website’s chances to be a net positive.
Step 1: Determine the resources that are available
It's one thing to say you'll create and run a website; it's quite another to find out who would do what. Managing a website is a lot of work, and if you want it to generate money for your business, you can't do it partially.
You'll need to devise a strategy that outlines who in your company is responsible for what, as well as how much time they can devote to the project on a weekly basis.
Image taken from Datable Services
Step 2: Find a content management system that works for you
A content management system (CMS) or content manager website can help you design a website, handle all of its basic features, and develop a strategy for creating a content plan that will boost your productivity. CMS software is useful for simplifying website maintenance services, but if you want to do it yourself, you'll need some programming skills.
Step 3: Create content
Anything you put on your website that a visitor could consume is referred to as content. Blog posts are a popular type of material, but you may also find that videos, downloadables, or even live events like webinars help you interact with your audience. If you want your website to generate leads, content is important, and it's also a great way to get free traffic.
You'll need to develop a content plan that considers what your customers want from you and offers it on a consistent basis. For instance, if your customers want to know how to prevent security threats from causing problems for their small business, you might write articles or create videos with security tips.
Step 4: Seek assistance
It's a brilliant idea to enlist the help of others to create content for your website. It is free and saves you a lot of time to use expert guest posters, and it also improves the prestige of your own site by having a reputable person in your field share their expertise on your site.
You should begin cultivating relationships with the aim of leveraging them into guest writing opportunities, both for yourself and for them on your website. If you provide low-cost IT security solutions to small businesses, for example, you might collaborate with an IT security expert and author to create a series of educational webinars.
Step 5: Keep an eye on the traffic
Visitors produce incredibly valuable data when they move in and out of your site, and you'd better be collecting these marketing analytics or you'll miss out on crucial opportunities to maximize productivity and, eventually, sales. Bounce rate, time on page, and other essential metrics can be tracked using online management tools like Google Analytics and Clicky.
Step 6: Make any necessary changes
Adaptability is the name of the game in the business world in the modern era. You must be able to make fast adjustments. With a huge amount of data at your disposal, you should be able to draw conclusions about how to place your company for future growth.
It's a smart idea to schedule a regular time to look over the data and come up with any business changes. Quarterly is a good way to look back on how you've done and see if you can improve. However, you can choose to do it on a monthly or even weekly basis — just don't overdo it, because it's difficult to gather enough data in such a short period of time to draw any firm conclusions. As a business, you do need some stability.
Strikingly allows you to create free websites in minutes. You don't need to learn how to code or pursue a web design degree. You can create and personalize your business management websites with this web page builder because it has made editing a simpler job. The drag and drop function of the Strikingly website editor is useful because it helps you to transfer texts, photographs, and objects across your website without breaking a sweat. Doesn't it sound fantastic?
Strikingly introduces new team feature
You can invite friends and colleagues to edit and manage your Strikingly website through the Strikingly Team Manager. You can invite up to ten teammates to each of your accounts.
Image taken from Strikingly
How to do it?
1. Navigate to your site's editor and choose "SETTINGS."
2. On the left column, choose "TEAM."
Image taken from Strikingly
3. Click on "ADD TEAMMATE" from the dropdown.
4. Add a photo to your profile (optional).
5. Type in the name of your teammate.
6. Fill in your teammate's email address.
7. Assign your teammate to a position that best suits your needs. Multiple levels of access to the platform are granted to different roles.
8. Select “SEND INVITATION" from the dropdown options.
Image taken from Strikingly
9. To gain access to your site, your teammates must accept the invitation sent to them via email.
When your teammate accepts your invitation and logs in to Strikingly.com, your site will appear in their dashboard for them to edit or handle. For example, this is how the admin role will see:
Image taken from Strikingly
This is how blogger will see:
Image taken from Strikingly
Final Thoughts
Website management is similar to managing every other part of your life. It won't stick to the procedures we spoke about earlier. Since your website has modern and creative features, it will take newer procedures to manage it.
This means that whoever is in charge of website management must change alongside it. Your website's gears must be well-maintained because it is the primary means by which you communicate with your audience. A well-maintained website will not only last longer but will also protect you from significant mishaps in the future.
You'll want to publish your website at some point, and you'll need server and domain hosting to do so. Many offline website builders do not provide this as part of their service. You will need to obtain and set up these services yourself through third-party vendors. This shouldn't be a problem if you're familiar with server hosting and domain registration. Beginners, on the other hand, could be overwhelmed by the additional steps required to set up their website.
Strikingly, on the other hand, takes care of these aspects for you. It combines hosting and domain registration into one convenient package. After you've finished editing your profile, all you have to do now is click "Publish," and your site will go live. You can either add a custom domain later or use the platform's free URL.
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