With the popularity and prestige that websites help your business achieve, it is only right that business owners like you really commit their time and efforts to ensure that your website is the best that it can be. It’s amazing what the right website content can do for your business. And playing a huge part of that content are your website images. Thus, in this article, we want to give you some pointers on how you can bring your website to the next level by choosing website images that are best suited for your business.
What the Best Images for Your Website Can Do
While most people might think that the best images for websites are just any online photos that show the concept or idea they want to convey, then they are mistaken. Understand that the images for your website should be exactly that - for your website. While you will find some images for websites all over the internet that are obviously from stock photos, trust us when we say that it is not advisable to be one of those people. You see, choosing website images is a crucial part of filling your website. If your website images are more personal and more specifically relevant to your business, then you are more likely to reach and connect with more customers.
For instance, if you are selling shoes on your website, you should not display a website image of a pair of shoes that you found online but rather you should use a website image of a pair of the actual shoes you are selling. Doing so would allow your customers to really see your product and be more enticed to continue with their purchase. Another example to emphasize the importance of your website images is when your business is vacation home rentals or something of the sort. Putting authentic images of your location and all it has to offer would help your site visitors and customers visualize already what it would feel like to take you up on your offer. See, the best kind of images for your website are those that will help you communicate with your customers. If you can make them imagine what it would be like to experience what you are offering, then you can significantly increase your conversion rate. Your customer count would increase and you would eventually grow your business.
Tips on Choosing Website Images
To help you in making sure that the images for your website are the best that they can be, here are some things that you should consider.
1. File Size
Take note that you are putting these website images online. This means that there is the factor of the internet connection. And if your website contains a higher amount of data, the page loading speed is gonna be lower. Hence, it is important to consider the file size - other than the actual image size, when uploading images for your website. It is better to modify the file size of images for websites using an image editor than letting the HTML convert big images every time your website is visited. With Strikingly, you are allowed to upload an image with a file size of up to 100MB.
2. File Format
Another thing you should consider when uploading images for website is the type of file you use. This would help you with the quality and the appearance of your website images. There are two file formats that are commonly used with images for website: JPG and PNG. JPG is the best file format you should use for photographs as they are usually efficient in file size but still displays a wide range of colors. Using this file format will ensure that your photographs are of the best quality. PNG, on the other hand, is best used for graphics and gradients. They can be smaller in size than JPG files. It supports transparent backgrounds, and better displays text, small details like logo, and other designs of your website images.
3. Quality
In consideration of the two aforementioned factors, be careful not to sacrifice quality over quantity. That is, you don’t always need more website images for your website to be good for conversions and appealing to the eyes. What matters more is the quality you produce with the images for your website. It won’t matter much for your site visitors or customers how big or colorful or many your website images are if they cannot see it in its full potential. Producing and editing high quality images should be a priority for you too.
4. SEO
While most people have the belief or thought that the images for website they own aren’t considered by search engines, they are sadly mistaken. You can indeed optimize your website images for search engines. There are many SEO techniques that you can apply when you come up with images for your website. One of which is to ensure that the alt-tag for images on your website is properly and appropriately created. This is what the search engines would typically use as a basis for what the images on your website are all about. You should also make sure that you have named your website images appropriately - don’t use spaces or punctuations and don’t be generic in your file names.
5. Relevance, Authenticity, and Appeal
Your website images won’t be effective if they are not relevant to your business and appealing to your customers. That is, you should make an effort to keep up with the latest trends that involve your products or your business in general. But be careful not to stray too far from the main purpose of the images for your website. Your website images should make sense and should have an impact. It is also best that you be authentic. Hire certain people to be your models. This would help you be more credible and not be lost in the sea of stock photos out there. You should also make sure that your website images have a certain appeal to your customers. Always think and consider them when designing and thinking up the subjects and story of your images. The best images for websites are those that can invoke a certain emotion and/or reaction from your customers or site visitors.
Add Your Best Images for Websites With Strikingly
Strikingly is a website builder that can help you build a website for your business. Strikingly gives you a lot of avenues and spaces for you to display your website images. Here is a quick guide about the different features of a Strikingly website with Strikingly.
1. Gallery
Image taken from Strikingly Product
One of the most common sections where you can add your website images with Strikingly is the gallery section. This is the easiest and most convenient way. Here you can add different website image sizes and have them displayed beautifully on your website. You can do this by adding a gallery section to your website. After which you can easily add, delete, or edit the website images you have. You can even add titles or descriptions to them.
2. Big Media
Image taken from Strikingly Product
Another common section where you can add your website images is the Big Media section. Similarly, you just have to add this section on your website and you can add a website image. The big difference is that with this section, you can attach links on them. Also, unlike the Gallery Section, this section only highlights one big image above or below or alongside the texts or titles you write.
3. Blog Post
Image taken from Strikingly Product
Whether your focus is blogging or now, it pays to have a Blog section on your website. Here, you can tell your site visitors and customers all about you, your business, and your products. And what better way to make your blogs more amazing than it already is than adding a website image to it. Here is yet another section where Strikingly allows you to display your website images. You just have to add a blog to your website. You would be directed to a similar screen that you see above. And as you can see, you can easily upload an image of your choosing, and edit it appropriately.
4. Feature List
Image taken from Strikingly Product
Strikingly also has a Feature Listing section for you to add your website images. Here you can show off and highlight your main products or projects and why they are a must-have. Alternatively, you can add your name and name of your teammates here and highlight what each of you does for the business. You can also add previous clients (after getting their consent) and caption it with feedback that they have for your business. And all that will only be more eye-catching if you add some of your best website images to them. You can do this by simply adding a Feature Listing section and modifying the images your chosen template has displayed.
5. Product Showcase
Image taken from Strikingly Product
Strikingly also allows you to showcase your products on your website. You can add up to different website images in this section. The idea is for you to show different angles of your products. This is so that your customers can get a 360 view of the products they wish to purchase. You just need to add the Product Showcase section. This will lead you to the window you see in the screenshot above. You can add the name of your product, a description, and even the price of it. This will help you entice your customers more and boost your sales.
With the best website images, and with the help of Strikingly, you can really take your business website to the next level. You can display your website images in the best way possible and allow your customers to be in awe of it all. Making an impact on your customers will really help you become better than ever. Take note of the tips and tricks that we have told you, sign up with Strikingly, and let’s celebrate your success together!
