Whether we are familiar with the entire content or not, we are most likely to be familiar with the website homepage. Why so? Well, of course, because a website homepage is the first web page anyone sees when they visit a website. Even if it is a one-page website, it is bound to have a website homepage. In such a case, the only page the website has is the website’s homepage.
This is why it is vital to give special attention to your website's homepage design. The best homepage design makes any viewer stay for longer and have the urge to learn more about your business or company. You will see how well-crafted the website homepage is in all good website examples.
However, before we discuss the details of creating a nicely designed website homepage, you should learn a little more about what a website homepage really is. Continue reading further to find out!
What is a Website Homepage?
A website homepage is the main web page of any kind of website. It is the website's landing page - the web page you are redirected to once you click on a link to the website - but it is also the page with all the basic information. All the primary and even complex navigation that any website provides is present on the website’s homepage. The web page gives a generalized but holistic impression of your brand or company.
The main function of a website homepage is to have a homepage design that makes it easy for any viewer to navigate from this main web page to any other web page on your website. The best homepage design makes viewers feel like all their questions are answered automatically once they just look around a little bit. If you can accomplish this one thing with the help of your website homepage, you have successfully created an optimum homepage design for your business.
Image taken from Strikingly user’s website
The Importance of Creating a Good Website Homepage
A website homepage is the first impression any viewer gets regarding your brand or business. Even if they already know what you sell or have heard about you through someone else, your website homepage is like another chance to create a first impression. You can do everything correctly for the other web pages of your site and set up the perfect interface too, but if your homepage design is not up to the mark, it will all go to waste.
The homepage of your website is the only thing a lot of people will know about your website. Not everyone knows all the details and activities of your brand. But everyone is likely to be familiar with the website homepage, even if they accidentally clicked it. That is why it must stand out in a positive light.
Image taken from Strikingly user’s website
Essential Features a Good Website Homepage Needs to Have
There are some features without which it is impossible to create the best homepage design. These features are listed below for you.
- Effective headline
- Sub-headline to provide context to headline
- Clear and easy-to-read name of company
- Subscribe button
- Strongly worded call to action
- Relevant media
- Special offers
- Testimonials
- Navigation buttons
- Social approvals
Image taken from Strikingly user’s website
5 Tips for Designing a Profitable and Conversion-Driven Website Homepage
Here are five effective tips to design a website homepage in a way that helps you drive conversions and sales.
1. Subscribe Button
Not everyone gets convinced to spend money on your brand instantly. But the chances of them doing so surely increase if they are reminded about your brand and what it has to offer time and again. So how can you do that? By building an emailing list, of course! And your website homepage can absolutely help you to do that. Just make sure to strategically place a subscribe button somewhere on the website of your homepage, and you are good to go.
Image taken from Strikingly user’s website
2. Attractive Visuals
These can come in the form of different and diverse types of media or from the use of other methods as well. Other methods include using an eye-catching color palette on your website homepage or a very prominent font for important messages that you want to ensure people read. Just make sure it is difficult for any viewer to turn away once they have reached the homepage of your website.
3. Appropriate Call to Action
By saying ‘appropriate’, we mean a call to action targeting the customer segments that you think will bring the most profit to your company. A call to action on your website homepage needs to appeal to everyone to be effective. It just needs to appeal to the people it is meant for and is supposed to be meant for the people most advantageous for your business. Keep that in mind when crafting and coming up with a call to action for your business.
Image taken from Strikingly user’s website
4. Easy Words
This is an important and often overlooked factor that needs consideration when designing a website homepage for any kind of website. Even if your website is intellectual, the homepage needs to be simple in the way it gives out messages so that visitors do not get intimidated and scared when they land on the homepage. You have to ensure that anyone who visits the site feels welcome, even if they don’t even speak the language being used on your website. The viewer is likely to use Google Translate in such a case, and it would work in your favor if the translation is not too complicated.
5. Simple Interface
Make sure no viewer gets lost when they try to navigate around your website homepage with the help of the homepage. Keep all the navigation tabs leading them to other web pages in reach and simple to understand and use. Do not create a complicated homepage in hopes of just looking fancy because that will not do you any good. Keep it precise and to the point if you are looking to satisfy viewers and drive conversions.
Good Website Examples Built on Strikingly
Strikingly is a platform that has increasingly become popular for website development by individuals and organizations over the past couple of years. The site editor’s ease of use makes it possible for anybody who knows how to use the internet to build a website on their own.
Many of our users on Strikingly have created a beautiful website homepage, which has resulted in getting traction towards their brand and ultimately getting leads. Whether you are a blogger and want to make a blog of your own or a drop shipper looking to build an online store, you can design an appealing and professional website homepage on Strikingly.
Many of the website examples from Strikingly are one-page websites, which means in these cases, the homepage is the overall website itself. A one-page website is easy to build and easy to navigate. It gives a win-win situation for all. You can get it up and running faster, as you just have to adjust the layout and add content to a single page, while your viewers can get all the information they need on the website homepage. A one-page website is also easy and smooth to scroll. This is because it is not heavy with too many images or pages, so there is no reason for it to become slow unless the visitor’s internet connection is slow. But at the same time, it looks professional and expensive, as though you paid a lot of money to an experienced website developer to build the site for you.
Let’s look at a few good website examples made entirely here on Strikingly, without the user having to write any code on his own.
Image taken from Strikingly user’s website
Image taken from Strikingly user’s website
Image taken from Strikingly user’s website.
Now that you know what’s required to create a good-looking, responsive, and feature-rich website homepage, you can make one for yourself today. It could be for building your personal brand or showcasing your business if you’re currently working on a business initiative.
First, select a template that best suits the purpose of your website. We have plenty of responsive website templates. With the help of our user-friendly interface, your website homepage is surely going to rock your online presence and take your business pursuits to heights. It is always best to start with something simple and small and gradually grow it when the required resources are available. You can build a basic website using our free plan on Strikingly, which means you don’t have to pay anything at this stage. Later as you grow your business, you may choose to upgrade to one of our paid plans to utilize some of our more advanced features.
