Do you want to know how to advertise a website on a tight budget? Do you have any idea about free advertisements? Website advertising doesn’t necessarily mean that you have to invest highly to get your platform up in the rankings. Conducting promotions for a small business can be quite expensive. However, you must know that there are several strategies in the market to increase your website traffic without any cost.
While free advertisements shouldn’t be the only strategy for promoting an online platform, it is ideal for starters. It goes a long way in helping local businesses, and service providers found on the internet. This is important because you won’t see a leap in your overall sales if you cannot reach out to new customers for your platform.
How to Advertise your Website?
It isn’t just about the beauty of your eCommerce website, but making your website’s content recognized is also extremely important. To improve your website’s online presence, your website must be unique and fundamental in its content and interface. For your further understanding, we have shared some essential tips to ensure that you can advertise your website content.
1. Improve SEO
For the online presence of every eCommerce platform, search engine optimization (SEO) is extremely important. When you build a website, you implement an SEO strategy straight away. Content strategy, navigation panel, template selection, and a healthy website design contribute to an SEO strategy. Let’s talk about the website advertising strategy. Your website must be doing all the fundamental things to ensure that it appears higher in the search engine rankings.
Strikingly enables you to implement online advertising strategies without any cost, thanks to its integrated SEO tool. Through that tool, you can modify your website’s metadata, build a significant website domain and title, and integrate alt tags to your images to improve search engine rankings. You need to choose a few keywords and phrases that your targeted audience will typically go for for starters. Once you find out those keywords, you can use them in your relevant content for its promotion. The more relevant your content is regarding those keywords, the higher will your ranking be in the search engines.
2. Email Marketing
Image taken from Strikingly User’s Website
Newsletters are arguably the best website advertising tools for the promotion of a website. Through this method, you can interact with your current customers and find a way to attract new ones. You can make a compilation of email addresses by telling your website visitors to gain subscriptions to your newsletters for promotion, discounts, and more updates.
Considered a type of direct marketing, email marketing enables businesses to interact with new and current customers regarding the website’s products and services. As you own your own mailing list, it can be considered one of the most cost-effective ways to promote a website. Within your email communication, make sure to include your website links, blogs, and social media pages in necessary points.
3. Social Media Marketing
Image taken from Facebook
Doing social media marketing and online discussions is another website advertising strategy owned by millions of website owners worldwide. Through your social media pages, you can advertise your website by sharing links to your website content. It wouldn’t cost a penny from your pocket to create a business account for the advertisement of platforms. When we talk about business accounts, Facebook shouldn’t be the only platform to come to your mind.
Image taken from LinkedIn
You can consider different social media networks (such as YouTube, LinkedIn) and evaluate their content promotion strategies to grow your website traffic. The most important thing to do is to add links to your website to your social media channels. You can even integrate a social media stream to update your social media pages the same way as your website. Furthermore, you can participate in online conversations regarding your website products and services. Apart from the forums, you can interact directly with your target market and highlight their concerns regarding your products.
4. Get Identified in Search Engines
If you are a small business owner, you must do everything in your capacity to ensure that your customers recognize your website exactly when they looking for their prescribed products or services. If you want to know how to advertise only, every detail is crucial in this regard.
Apart from the Google rankings, you can also create free business listings on Facebook, Bing, and Yelp, among recognizable online directories. You have to make sure that all of your business listings contain clear and concise information regarding your company’s products, services, and objectives. If you want to go deeper than that, you should think like a customer. Thinking like a customer is always beneficial for website advertising. You should anticipate what your customers would search for before they actually do. In those searches, check if they offer free listings to their businesses.
5. Guest Blogging
Blogging is another fundamental strategy regarding how to advertise your website. By creating high-quality website content, you can build your brand as an authority in your industry. Strikingly enables you to add a Simple Blog section on your eCommerce website so you can start building your content correctly. You can also look at your competitors and the websites related to your niche to find out their strategies for guest blogging.
Image taken from Strikingly User’s Website
The most ideal website advertising tip is competitor analysis regarding guest blogging and using the identified strategies to benefit your website. You can easily target the people looking for information and direct them to your platform through this strategy. However, you have to make sure that you provide relevant and meaningful content for your potential visitors. You must always think about your target audience and the kind of questions regarding your niche or products.
6. Personal Email Signature
Have you ever thought about the number of emails that you send to your customers every day? Even if you don’t know the exact number, it is safe to say it is massive. But why not use those emails to advertise your website or mailing list? In today’s day and age, you can use business emails as part of your website advertising strategy. In fact, you can find many email programs that enable you to add a custom email signature that automatically adds to your sent email. To use it, simply add the related link to the website under your personal email signature. Apart from that, you can also promote a newly added product on your website in the signature line.
7. Online Forums
We have shared many insights into the social media channels and how they can be part of your online advertising strategies, but what about something new? How about adopting a website advertising strategy that takes you to online forums, such as Quora. Like we mentioned about the Facebook and LinkedIn groups, Quora can also be fundamental in providing valuable insights into your website promotion. It won’t become overly promotional but will just do the basics right to ensure that you attract new audiences to your platform.
Image taken from Quora
Quora will enable you to filter the topics and questions related to your niche. After that, you can answer those questions and place your website link in your answers so that the people who read your answer can jump to your website. It is not a guarantee that all the readers will move to your website. For its high percentage, you must make sure that your answers are authentic and to the point.
8. Inclusion in All Printed Materials
Unlike Quora and other online forums, business cards and flyers aren’t free of cost. However, they can prove to be fundamental in your website advertising plan. Looking after your promotional materials will enable you to convert your visitors into customers. To ensure that, make sure that you provide your website URL on all of your promotional materials, mailers, and handouts. It is pretty easy to find out the website address. As you are already in the process of getting materials printed, you don’t need to worry about spending extra to include the website address on them.
Conclusion
For every business owner, the dream is to find their website on top of the Google search engine rankings. For that to happen, you must adopt effective website advertising strategies. It is not just about creating a high-quality eCommerce website and thinking you have done enough. All your hard work will go to waste if nobody recognizes it. Therefore, as shown above, you must develop proactive strategies to stay relevant in the eCommerce industry.
If you want to know how to advertise online, you can rely on a top-class website builder, such as Strikingly. We will provide you with a sample of well-crafted online marketing sites through which the website owners can connect directly with their target markets. Furthermore, Strikingly has unique and straightforward options to convert temporary visitors into superfans. Our website design services are used by over 3 million entrepreneurs, small business owners, freelancers, and students worldwide. If you want to be a part of them, waste no time, register on Strikingly, and create your online presence.
