As a business owner, having a website is probably one of the most important tools you should have to build your brand online. A web page serves as an online information hub for everything about your company, your products and services. This explains why many entrepreneurs are willing to spend on a well-built website. But if hiring a professional web designer is not in the budget - as is usually the case for startups and small businesses - a good web page builder offers a viable solution.
Website builders allow you to create a web page without the need to learn how to read and write code. They lower the barrier to entry for owning a professional website so that even beginners can make online spaces that have the chance to compete with bigger companies. Armed with a good web page design software, a bit of time and your big idea for a website, it is now possible to build your brand online without breaking the bank.
How it works
A web page maker provides end to end website building solutions for people and businesses who may not have the resources for professional services. They come with all the basic features that you need to get your website up and running - site hosting, domain, and web templates to get you started with web design. All you need to do is add your content and you’re all set.
With a good website builder, beginners get a chance to learn how to create a web page and dabble in website design at no cost. Many platforms offer free accounts as a starting point for those who are still on the fence when it comes to managing a website as part of their digital marketing campaign.
Creating a high quality web page
Now that you are armed with the right tools to create your own web page, you can now focus on designing a site that will appeal to your target market. The reality is that regardless of the industry you are in, you will be facing a sizable competition from both small and huge brands and you need to work hard at making your website stand out. Here at Strikingly, we’ve seen a lot of success stories from business owners who have started with our free web templates, using them as a base framework for building high quality websites. With that said, here are a few guidelines to remember when you design your web page.
1. Make your website scannable
With more than 70% of users merely scanning the pages that they are visiting, it’s important to create a web page that is scannable to be able to attract traffic and conversions. If people find it difficult to get around your website, chances are it will not do well.
As soon as a user lands on your website, he or she should be able to deduce how to get around your site based on the design. Menu items should be readily visible and self-explanatory. People should be able to find the information they are looking for within the first few seconds of their stay.
2. Reliable content
Credibility is also key to attracting conversions. Your website should come across as trustworthy in order for people to want to engage with it. This is where brand building becomes a key ingredient in planning your website and the marketing campaign that goes after it. Your website should be backed by a trustworthy brand and to do that, every part of your content should speak highly of your company and why it is worth your visitor’s time. Adding testimonials, helpful information that people are looking for and using high quality images, graphics and videos can help build credibility not just for your website but also for your brand as a whole.
3. Social media integration
Websites will always be here to stay but social media is a key engagement tool of the moment. The best websites feature social media buttons to encourage visitors to interact with the brand and get users to share site content to their own networks. Include a call to action to get users to follow your updates on your social media pages and invite them to leave feedback and comments that can also potentially help you improve your website.
