Sending emails is an essential communication tool in the modern business world. Using business email campaigns provides a quick and convenient way to exchange information, share ideas and collaborate with colleagues, partners, and clients. The rise of digital technologies has made business emails even more prevalent, with billions of emails sent daily across the globe.
Email is a cost-effective and efficient way to communicate for online businesses. An effective email marketing strategy allows companies to communicate with many people and provide a written conversation record. Business emails also offer a way for employees to communicate with each other, making it easier to share information and work together on projects. In addition, emails are used for various purposes, from sharing essential updates to scheduling appointments and sending invoices.
However, businesses need to use business emails professionally and appropriately. Sending emails means avoiding casual language, refraining from sending emails at inappropriate times, and ensuring that all emails are clear, concise, and professional in tone. As a reliable online entrepreneur, you must stay aware of the common email marketing mistakes you must avoid for a safer and more reliable e-commerce world.
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Importance of Sending Emails
An effective email marketing campaign can change any online business that knows how to use it properly.
Here are some benefits of having powerful email marketing:
1. Building Relationships
One of the most significant advantages of sending emails to customers is building and maintaining solid relationships.
You can establish trust and credibility with your customers by sending regular, personalized communications. Understanding the common email marketing mistakes is particularly important in business, where strong customer relationships can mean the difference between success and failure. By using a business email campaign to provide valuable information, respond to customer inquiries, and offer support, you can build stronger relationships and improve the overall customer experience.
Additionally, by sending emails to share updates, promotions, and other relevant information, you can keep your customers informed and engaged, helping to build loyalty and establish your brand as a trusted partner.
2. Providing Information
A strong email marketing strategy created for customers is also an excellent way to provide important information to your audience. Whether it's updates on products and services, company news, or promotional offers, learning the common email marketing mistakes can help provide a direct and convenient way to share important information with your customers. Regularly sending emails can help keep your target market informed and up-to-date, promote your business, and increase engagement.
Furthermore, by sending clear, concise, and accurate information, you can build trust with your customers and position your brand as a reliable source of information. Whether you're sharing updates on industry developments, new product releases, or critical company news, business emails are an effective way to share the information your customers need.
3. Improving Customer Experience
Another essential advantage of sending emails to customers is improving the overall customer experience. Avoiding the common email marketing mistakes in providing support, responding to customer inquiries, and addressing complaints helps demonstrate your commitment to customers. Sending emails helps get client satisfaction and helps build credibility with your audience. Email marketing strategies can help resolve issues quickly and effectively. It can identify and address any potential problems before they become more significant.
Aside from this, by sending an email marketing campaign to share relevant information, offer special promotions, and provide valuable content, you can keep your customers engaged and interested in your business.
4. Boost Sales
Sending emails to customers can also significantly impact your sales and revenue. By understanding the common email marketing mistakes to promote your products and services, you can reach a large audience in a cost-effective and targeted manner. Whether you're sharing new product releases, special promotions, or limited-time offers, sending emails provides a powerful tool for driving conversions and boosting sales.
Learning all about email marketing mistakes also expands your reach and increases your potential customer base. Whether you're a small start-up or a large enterprise, business emails are an essential component of any successful sales and marketing strategy. You can drive revenue, increase brand awareness, and ultimately grow your business by leveraging the power of an email marketing strategy.
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Ten Email Marketing Mistakes To Avoid
Email marketing is a powerful tool for online business, but it can also be a drawback once misused. To save yourself from the troubles, here are the top ten common email marketing mistakes you need to avoid this 2023.
1. Not Segmenting Your Email Contact List
One of the biggest email marketing mistakes to avoid is not segmenting your email contact list. Segmenting your email list is crucial in ensuring that your emails are targeted and relevant to the recipient. By sending generic, non-targeted emails, you risk annoying your subscribers and decreasing their engagement with your brand.
On the other hand, segmenting your list based on customer behavior, preferences, and buying history enable you to create a highly targeted email marketing strategy that resonates with each subscriber. This results in higher open and click-through rates, improved engagement, and increased conversions. Before hitting the send button, segment your email contact list and send the right message to the right person at the right time.
2. Ignoring Email Deliverability
Another common email marketing mistake is avoiding checking an email's deliverability. Email deliverability refers to the rate at which your emails successfully land in your subscribers' inboxes rather than ending up in their spam folders. A low deliverability rate can significantly impact the success of your email campaigns, as many of your subscribers may never see your emails in the first place.
To avoid these email marketing mistakes, it is essential to focus on the following:
- email list hygiene,
- email authentication, and
- avoiding common spam triggers.
Common email spam triggers include:
- removing inactive subscribers
- using a reputable email service provider, and
- avoiding excessive use of words like "free" or excessive punctuation in your subject lines.
Paying attention to deliverability can ensure that your emails reach your subscribers' inboxes to achieve the desired impact.
3. Failing to Optimize for Mobile
One of the common email marketing mistakes is to avoid failing to optimize for mobile. In today's digital age, most email campaigns are opened on mobile devices, so ensuring that your emails are optimized for this platform is crucial. Optimizing for this platform includes
- using a responsive design that adjusts to the size of the screen
- keeping the subject lines and content concise, and
- using large, easily tappable buttons.
If your email marketing strategy is not optimized for mobile, it may appear cluttered, difficult to read, or even unreadable on smaller screens. Email marketing mistakes like these can result in lower open and click-through rates and decreased overall engagement with your business's brand. To avoid committing email marketing mistakes like these, before sending your next email campaign, test it on various mobile devices to ensure that it is ready for the mobile experience.
4. Using a Non-Professional Email Address
Using a non-professional email address is one of the most notorious and common email marketing mistakes you must avoid. Your email address is often the first point of contact between you and your subscribers. It is the one that sets the tone for your entire brand.
A personal email address like "johnsmith@gmail.com" can make your brand appear unprofessional and amateurish. On the other hand, a business email address like "info@yourcompany.com" projects a more professional image. In addition, using a professional email address can save you from committing common email marketing mistakes and improve your deliverability. Many email campaign service providers view personal email addresses as a higher risk for spam. Before sending your next email campaign, use a professional email address that reflects your brand's image and instills trust and credibility in your subscribers.
5. Overloading Emails with Content
Overloading emails with less content is a common mistake in email marketing. It can be tempting to include every detail about a product or promotion in one email, but this approach can harm the effectiveness of the message. Emails cluttered with too much information become overwhelming and challenging to read, leading to low open rates and decreased engagement.
Additionally, an overloaded email may contain information that is not relevant to the recipient, resulting in a lack of personalization and reduced relevance. It is essential to keep emails concise and focused, presenting only the most pertinent information and calls to action. By streamlining the content of emails, marketers can create more engaging and effective communication that resonates with their audience.
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6. Ignoring Email Personalization
One of the common email marketing mistakes you must avoid is ignoring email personalization. Personalization is critical to creating a solid connection with the recipient and making them feel valued. Emails needing more personalization can come across as generic and impersonal, leading to low engagement and harming the relationship with the recipient.
A personalized email marketing strategy that uses the recipient's name, previous purchases or interests, and additional information can increase engagement and conversion rates. When you avoid these email marketing mistakes, online marketers can create more targeted and effective communication that resonates with their audience and drives desired actions. To save yourself from these email marketing mistakes, paying attention to email personalization is crucial to achieving a successful email marketing campaign.
7. Not Testing Your Emails
Not testing your emails before sending them out is a critical mistake in email marketing. Email clients, devices, and browsers can display emails differently. As a wise online entrepreneur, ensuring that your email campaigns look and function as intended for your entire audience is essential. Even the most minor email marketing mistakes, such as a broken link or a misaligned image, can impact the recipient's experience and decrease engagement.
Email testing can also reveal technical issues, such as deliverability problems, that could impact the overall success of your email marketing campaign. To avoid these email marketing mistakes, you must thoroughly test your email campaigns before sending them to your subscribers. This can include:
- sending test emails to yourself and a small group of people
- using different email clients and devices, and
- checking for proper rendering and functionality
Testing your emails ensures that your message is delivered effectively and generates the desired results.
8. Not Building a Clear Call-to-Action
Not building a clear call-to-action (CTA) is among the most common email marketing mistakes. After reading your email, a CTA is a specific request or instruction you want the recipient to take. With a clear CTA, recipients may know what action to take, resulting in low engagement and conversions. A well-crafted CTA should be
- Prominent
- Easy to understand
- Relevant to the recipient's interests
- Specific
- Encouraging the recipient to take a particular action, such as clicking a link, purchasing, or signing up for a newsletter.
To avoid this mistake, you must include a clear and compelling CTA in every email marketing campaign you create. This will not only increase engagement and conversions but also help to achieve the goals of your email marketing strategy.
9. Ignoring Email Analytics
One of the common email marketing mistakes you should take note of is ignoring your email analytics. Analytics provide valuable insights into the performance of your email campaigns, including open rates, click-through rates, conversion rates, and more. By tracking these metrics, online marketers can identify what works well and what needs improvement. With analytics, it's easier to measure the success of your email campaigns and make informed decisions about future strategies.
Additionally, email analytics can help identify issues, such as deliverability problems, that may negatively impact your email performance. To avoid committing these email marketing mistakes, it is essential to regularly review your analytics and use the information to inform your email marketing strategy. By staying informed and data-driven, marketers can optimize their email campaigns, improve engagement and conversions, and achieve their goals faster.
10. Sending Emails Too Often or Not Enough
One of the common email marketing mistakes to avoid is sending emails too often or needing more. Sending too many email marketing campaigns can lead to
- A high rate of unsubscribes
- Email campaigns marked as spam,
- Decrease in email deliverability,
- Damaging to the sender's reputation.
On the other hand, not sending enough emails can lead to decreased engagement and fewer conversions. Striking a balance between frequency and relevancy is crucial to ensuring that the target audience remains engaged and interested in the brand's offerings. Marketers should consider factors such as subscriber preferences, past engagement, and the type of content before determining the right frequency for their email campaigns.
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Start Sending Emails With Strikingly
Digital businesses must be mindful of privacy and security concerns when emailing their clients. This includes being careful about the information shared in emails and ensuring that all emails have secure servers and encryption. By sending emails appropriately, companies can ensure that they use this vital tool to its full potential.
An online platform is essential for sending emails effectively due to its convenience and accessibility. By creating a powerful online space, individuals and organizations can access their email accounts from any location with an internet connection. Websites eliminate the need to be physically present in the office to send and receive emails, making it easier to stay connected and collaborate with colleagues, clients, and partners.
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Moreover, online email platforms offer a user-friendly interface that allows users to manage their inboxes, organize their messages, and communicate effectively, just like how we do here at Strikingly.
Strikingly's online platform provides users with several features that enhance the effectiveness of email communication. For example, many online email platforms have built-in spam filters that protect users from unwanted messages and potential security threats. When you send your email campaigns with Strikingly, we require you to conform to our anti-spam guidelines to ensure high email deliverability. These email marketing guidelines will also ensure that your emails are not marked as spam in your recipients' inboxes.
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With a Strikingly website, you can send email messages to up to 2000 email contacts every month. If you are not on VIP or Audience plan, you don't have to worry because you can still send up to 100 email marketing campaigns monthly. Our Audience Tab allows users to send email marketing campaigns to their contact lists collected from both manually imported contacts and their Strikingly website forms.
To send the email, follow these steps:
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- Go to your Dashboard, Click Audience.
- Click the contact to that you want to start sending emails.
- A pop-up window will appear, showing all interactions with your selected contact—type in the message you want to send in the text box below.
- Once done, click the green "Send via Email."
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Emails is the closest thing we have to a time machine, allowing us to send messages to the past, present, and future, all with just a click of a button. But don't let their ease fool you. Sending emails is serious business, as they are the digital equivalent of a handshake, sealing deals and shaping futures. Always make sure your emails are memorable. Otherwise, they may get lost in a cluttered inbox's black hole.
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