Nowadays, there are various elements to consider in a marketing strategy, such as newsletters, social networking, promotional tasks, and much more. We have seen many marketing people worldwide invest so much time in all of these things but don’t get a single mention in the press. As a result, all of their hard work related to digital marketing goes down the drain. If you get any recognition from the press, you will see your company elevate to the next level.
If you want to get any press attention, you must know that it isn’t as easy as it seems. You must have an effective marketing plan before thinking about any press coverage. Before we talk about press coverage, you must create proper digital collateral in the form of a press kit. This is an ideal place to commence your media relations.
What is a Press Kit?
Before we get into the essential things to include in a pr kit, we should first define it. A press kit is a website section with the tools and resources for journalists and reporters. The best media kits help users learn more about the eCommerce product and brand. Companies can also include website images and marketing materials in their social media stories.
The best way to imagine the media kit is to assume it as an online portfolio of a particular business. It highlights all the critical factors you would like reporters, publishers, and marketing people to mention in an understandable format. The factors they mentioned could be facts, figures, quotes, and much more. A media kit will also enable you to gain free publicity from national and local newspapers. As you will gain more attention, it will improve your online sales.
Things to Include in a PR Kit
1. Company’s Overview
If you look at the best press kit templates worldwide, they have a formidable “about us” section. If we talk about the overview of a company, it is generally defined in the “about us” section. It outlines the activities conducted by a business, the kind of services it provides, and how it stands out from the rest of the competition. It provides the users with the story of the business, mission statement, and the company's background. The financial results could also be a source of attention for your reporters.
Image taken from Strikingly User’s Website
You must include a simple description of your company which can be easy for the journalists and reporters to understand. Strikingly fully believes that if you have the right skill set, you can easily empower your dreams in the world of eCommerce. You can build your website today and include the “About Us” page as part of your plans through our advanced website builder. Our advanced features will enable you to complete this page in a couple of minutes.
2. FAQs
Frequently asked question (FAQ) pages are one of those elements that set you apart from the rest of your competition. When creating an FAQ page, make sure that you consult with your organization’s sales staff and customer service center. They will help you in discovering common concerns within your incoming customers. If you can answer their questions before they even have a chance to ask, there is no better feeling than that.
Image taken from Strikingly User’s Website
By relying on Strikingly, you can easily create beautiful FAQ pages as part of your event press kit. By choosing one of the templates out of our collection, you can structure the FAQ page as per your liking. There is no need for you to go through long tutorials of programming languages as Strikingly’s website editor helps massively get your page active. Furthermore, you can also create quality web designs that can be a source of attraction for your visitors.
3. Brandings
As an entrepreneur, you must ensure that your PR kit looks unique and formidable. If you include high-resolution images in your press kit, it will make it easy for the content publishers to use your brand logo or build innovative graphics. You have to ensure that you provide high-quality versions with a clear backdrop. This will mean that the logo or graphics can be used for any function, such as a digital version. By relying on Strikingly, you can take your graphic designing skills to the next level.
Image taken from Strikingly User’s Website.
We provide our website owners with a website editor with a built-in image editor. This editor enables you to adjust contrasts about your image. Even though many website builders have ideal features related to graphic designing, Strikingly isn’t far away from them. You will get quality features of portfolio builders with the benefit of a professional website ideal for your visitors.
4. Product Descriptions
If you look at the best press kit examples worldwide, they consume a lot of time on the product descriptions. A product description is defined as detailed information about the product you are selling. It contains basic information, specifications, price, and benefits. If you keep these descriptions nice and clear, they will be the most beneficial aspect of your online website. A short and straightforward product description will enable the market observers to comprehend it appropriately. If there is a need, you can also provide the product sample.
Image taken from Strikingly User’s Website
Strikingly fully understands the importance of a product description in relation to your online sales. By using one of our product page templates, you can easily integrate the product images and accommodate important product descriptions as part of its presentation. You can check out Strikingly’s Simple Store, which improves user experience and improves the overall review score.
5. Multimedia Elements
In a particular event press kit, there could be multiple multimedia events for you to monitor. For example, product images, videos of the events, or the map of the company office’s location are all part of the multimedia elements. You must imply that the media outlets have the freedom to access the materials without attribution. In an ideal media kit, every detail is extremely important, and irregularities are found in it. Every element associated with a media kit must have a meaning associated with it, or the visitors will find it invaluable.
6. Contact Us
In the media kit, the “contact us” section holds a lot of importance. In this section, you include your phone numbers and email addresses. You may also include your business office’s location by involving a map if necessary. Social media accounts are important for all online businessmen globally, so make sure that you properly include the social media links in your website.
Image taken from Strikingly User’s Website
When you go through the tutorial on how to create a press kit, one of the most important things that you will be taught is the “contact us” section. Strikingly is a top-quality website builder that enables website owners to create well-crafted web pages. With the help of Strikingly’s website editor, you can easily create a contact section on your website. To make it easy for our visitors in creating a contact section, we have shared a few steps below:
- After clicking on “Add New Section”, you will see the option of “Contact & Forms”
- After that, click on “Contact Form”
- Establish the form fields from the provided options by toggling them on and off
- If you want to add your business location’s address, click on “Map”
7. Client Testimonials
In a press kit, client testimonials are responsible for legitimizing a company, especially if they are popular. Client testimonials and product reviews can also play a huge part in the welfare of your online sales. Even if it is not part of your initially agreed contract, it will say a lot about you as a professional if you take permission from your clients before mentioning their names.
If you are willing to integrate product reviews in your PR kit, you must rely on an effective website builder, such as Strikingly. We provide our users with innovative features that help them to integrate product reviews as part of their website. For example, if you own a prolific online store on Strikingly, we will ensure that you can add product reviews to your online store.
Conclusion
Nowadays, the digital world is very unpredictable. You never know that there is an agency looking for a source in your industry that may acquire your company’s services. By sharing the required knowledge related to your company, you can become a consumer advocate.
In digital marketing, only sustained work is considered successful work. If you get attention from the press, you can share it via your social media stories. Getting the first mention from the press is the most challenging thing. After that, it will be effortless for you to get a second and a third mention. So without wasting any time, head over to Strikingly, go through the press kit templates and establish professional websites to make your online presence.
