Building a social media campaign can appear to be a daunting task. We see large corporations with deep pockets on the front pages of our favorite social networks. But how can a social marketer compete if they lack resources (or, let's be honest, time)? Part of the allure of social media is that you don't need a top-tier ad agency to run a successful social media campaign. What you require is a strategy. This is where the information in this guide will help. We'll go over what you need to do to create a social media campaign, how to track the impact of that campaign to look like a hero internally and finish with some quick tips to get your strategy started.
What is Social Media Campaign?
The execution of a planned social media campaign and social media advertising strategy to improve brand awareness, social media user interaction, and business goals or KPI's (key performance indicators) as measured by analytics and sales revenue outcomes. Coordinated marketing efforts that use one or more social media networks to develop or promote a specific business goal. This requires more focus, targeting, and analysis than traditional social media marketing.
How do a Social Media Campaign Function?
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- Social: Being social and having an online presence entails sharing helpful content. Respond to any comments or messages that are sent to you. Like other people's posts, organize a digital event, or do anything else that will increase interactions in your target market.
- Content: It is critical to share high-quality content across your social media marketing channels. It's something you should consider for yourself. Create visually appealing images, videos, white papers, press releases, blog posts, and infographics. You can capture your target market's attention while making the most of your ad campaign budget.
- Advertising: Most social media platforms provide various paid advertising tools that can help direct traffic to your website. Facebook Ads, Twitter's Promoted Tweets, and Pinterest's Promoted Pins are some of the most common social media campaign examples.
- Analytics: When making improvements, it is critical to measure your data. When running paid campaigns, social media platforms provide a wealth of valuable data. But you'll also want to set up and track how your website visitors interact with it!
How to Launch a Successful Social Media Campaign?
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Let's get into the nitty-gritty of rocking out a successful social media campaign. Here's a step-by-step planning guide, creating and executing a successful social media campaign like a boss.
1. Understand the Campaign's Goal
The first step is to consult with your team about the campaign's specifics. Are you promoting a particular event? Do you have a new ebook or download available? Perhaps you're collaborating with a non-profit partner on a social giving campaign. Recognize the end goal of any campaign you're running. After seeing your post, what action do you want the user or follower to take? Is the goal clearly stated while remaining entertaining, lovable, and shareable? How will you assess the campaign's effectiveness? To get a clear picture of where you're going, start by nailing down these crucial details.
2. Determine How You will Promote the Campaign
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It's now time to figure out what kind of content you'll need for each social media channel. Make a quick video for Facebook and Instagram. A Facebook event will necessitate the use of a unique banner image. You may need to create images for Twitter and Pinterest as well. Understanding the purpose of each channel is critical to making this step a success. If you want people to see and interact with your posts, the social media campaign is essential. If you haven't already begun experimenting with the advertising tools native to each social media channel, start with just one and see what works best for your audience and content. After you've finished planning, it's time to move on to the next step!
3. Make a Weekly/Monthly Content Calendar
Create a calendar with your schedule on it as the next step in the planning process. What days and times of the week will you post content to your social channels? What messaging and creative copy will you use to entice people to interact with you? You can create an outline for each day of the week or month of the promotion on a calendar template, as shown in the example below from one of our campaigns. Every day, there are 1-2 special posts for the social media campaign on various channels.
4. Create Visual Content to Supplement Your Written Content
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It's now time to put all of the visual elements you planned out in steps 2 and 3 into action. You don't need to be a graphic designer to create fun and engaging images. Canva is useful for quickly creating text-based images. Design Wizard is another useful tool. It's new graphic design software that allows you to quickly create a personalized image. Its library contains over a million high-quality images and thousands of templates. Design Wizard also integrates with Hubspot, Marketo, Buffer, and Intercom.
5. Plan Out Your Posts
It's now time to make a plan! You've devised a strategy. You have a calendar. You have awesome content! You're now ready to put it all together in your preferred social media scheduling tool. Hootsuite and your HubSpot social media scheduler will suffice. A buffer is an additional option. Alternatively, you could use any of these social media campaign tools.
6. Maintain Vigilance and Response
Don't just leave it alone! People, this isn't a rice cooker. This is a well-oiled social media machine, and while it may be running smoothly in the background, you must still participate. Simply being present on your profiles is part of managing social media like a boss. You can set up alerts on your phone using the management tools we discussed earlier. As a result, if someone comments on your Facebook post or replies on Twitter, you will be able to respond quickly.
7. If Necessary, Follow Up After the Event or Promotion
If your social media campaign is centered on an event, such as a new product launch, it may be appropriate to follow up with photos or an update. Post photos of the winner or statistics about how many people participated if you held a giveaway or contest. You could post photos from an event along with a recap.
8. Examine and Revise
Take the time to review your analytics to determine what worked and didn't. Your early morning posts may have been a hit, but your mid-afternoon posts were a bust. Alternatively, one type of visual content or messaging elicited more engagement than another. Then, apply what you've learned to your next campaign's tactics. Not every social media campaign will include these steps, but they serve as a good starting point. Your social media strategy should be tightly integrated into your overall inbound marketing strategy. That is, don't lose sight of your ultimate goal of increasing visits, leads, and customers.
Introducing Strikingly
Strikingly is a website builder that allows you to create your own full-fledged website. Strikingly does not require any coding or programming skills. We offer complete support if you encounter any technical issues and will guide you until your website is up and running and aligned with your social media strategy. We have hundreds of happy customers who began their businesses by building a website with us. To begin, simply sign up for a free Strikingly account and choose a suitable website template. You can insert your website content using our simple drag-and-drop feature once you access your Strikingly editor. If you create your brand website on Strikingly, you can easily integrate it with your social media handles to maximize the impact of your social media branding strategies.
In addition to the standard method of inserting social media icons in your site's footer, we provide a special tool that allows you to embed a portion of your Facebook, Twitter, or Instagram feed into your web pages. This means that your audience can view your most recent Instagram or Facebook posts without leaving your website.
Begin Working on Your Social Media Campaign
The world has been taken over by social media. While some trends come and go, social media is here to stay. A successful social media campaign is an excellent choice for businesses that want to stay relevant while effectively and efficiently promoting their content.
A successful social media campaign appeals to both businesses and consumers because of the possibility of significant reach, direct engagement with followers and customers, ease of sharing content with thousands (or even millions) of people, and the low work cost. Begin by creating one-of-a-kind and engaging content for your social followers to make an impact that drives sales and gets people excited about your brand.
