Want to drive more traffic to your website and convert them into sales? Creating social ads is key to your business's success. These days, the growing number of people that spend more time on social media platforms gives opportunities to business owners. For startups, social media ads serve as an effective marketing strategy for brand awareness. These all-in-one platforms make it easier for businesses to get proper exposure to their target customers. In this article, we will discuss the benefits of advertising on social media and share tips on creating compelling social ads that convert.
What are Social Media Ads?
Social media or social ads can be defined as one of the most timely and effective digital marketing strategies many businesses use. Taking advantage of the quickest, easiest, and most cost-friendly social advertising medium is the best way to achieve your business goals, such as driving traffic to your online space, increasing profit margin and building a strong brand. Social ads can be created with proper knowledge about your target customers. This way, you can make personalized recommendations that effectively get your audience's attention. Social ads are different from traditional media advertisements because people can choose what they want to see on social media platforms, unlike the general ads you see on TV or in newspapers. Social ads are random, but the users can choose what they want to see or not. This is how social media platforms’ services make a personalized user experience.
Image taken from The Winemaker’s Loft Instagram page
What are the Benefits of Using Social Ads for Your Business?
Different types of social media advertising can bring many benefits to your business. Depending on your business goals, you must understand the good things social ads can bring to your business. Different types of social media advertising campaigns perfectly fit your business goals. That is why you must tailor your social ads based on your target customers’ preferences, demography, and behavior. Here are some good things you can expect in creating social media ads.
1. Social Ads Promote Brand Awareness
Most business owners want to promote brand awareness online because it triggers other marketing goals to succeed. It’s like a domino effect when you tell your target customers about your brand. Establishing a unique and creative brand presence online and offline can go a long way.
In an article from CoBuildLab, they stated that Facebook ads are ideal for reaching your potential being one of the social networks with the highest number of subscribers in the world – in 2019, Facebook reached two billion subscribers. Thus, Facebook social ads can take your business to a wider audience range. Investing in your social advertising campaigns on Facebook is totally worth it. Besides, social ads on this platform don't cost you a fortune. That's why it is ideal for startups and small businesses.
Another good thing about using Facebook for your social ads is the consideration phase after launching your business. Your followers already know your brand, so the next time they find something you offer, they know the place to go. Lastly, the process of converting your audience into customers will take place. This is how you should plan your social ads on Facebook or other social media advertising medium. Keep in mind that it always starts with brand awareness first.
Image taken from Juan Carlos Mejia Llano website
2. Drive Traffic to Your Business Website
Social ads can be in the form of a short video, photo slides, infographics, or blog content depending on your marketing strategy. But, the bottom line is how to drive traffic to your online store or your eCommerce website. Strikingly makes it easier for our users to connect their social media pages to their website. There are also things you must consider in creating online content to promote your business online. Search Engine Optimization (SEO) and social ads work well in driving traffic to your website. If you have a live business website and want it to be searchable online, you can try using targeted keywords or clickable links to invite website visitors. You can promote online content via social ads. Sometimes it works organically, but you can also have paid social media advertisements that can take your business to a global audience. What matters most is that you get the attention of your target customers. Once they reach your business homepage, it’s your chance to make them stay a bit longer. In terms of building stunning web designs, it’s what we’re ridiculously great at. Try Strikingly free landing pages today.
3. Get High-Conversion Results
Social ads can give your business the opportunity to get high conversion in terms of more sales and customers. You don’t need to learn how to code or study Statistics because the information you need can be easily tracked on your website and even on your social media account. As you monitor your social media advertising activities, you will know which of the social ads are doing well or which of them needs optimization. Getting high conversion in terms of sales and web traffic is one of the benefits that every business owner can’t ignore. Moreover, once you get the chance to bring your followers to your business website – make the most out of it.
Image taken from Namesake Coffee website
Tips on How to Create Social Media Advertising That Convert
• Know the Social Media Advertising Platform Well
The type of business you have may need certain qualities or benefits you gain with social ads. If you want to use Facebook for instance, make a concrete plan on how to execute the business campaigns based on your purpose. Whether you want to promote brand awareness, become known to your audience, and get conversion, you have to carefully choose the right approach. As for YouTube ads, you can use video marketing effectively. Other social media platforms bring unique benefits to your business. This is why you have to carefully weigh things according to your business goals.
• Design Your Social Ads Creatively
Did you know that the first five seconds of your social ads will define if it’s effective or not? One thing for sure when you create social media ads is that the design has a great impact on your target customers. Think of the colors, layout, images, and texts you use to come up with your social media campaign. Are they aligned to your brand identity? Have you clearly stated your message about your products? Here are some of the pointers you can remember when you create your social ads.
- If you want your social ads to get attention, you have to use high-quality images, vibrant colors, and striking visual effects. This can make you achieve the maximum attention that your business needs.
- Make sure that your logo is visible and properly positioned.
- Use colors that are relevant to the message of your social media ads. For example, you can use primary colors to highlight the core message such as products on sale, coupon codes, etc.
Image taken from Pretty Olive Interiors website
• Aim for the Global Market
When you create social ads, make sure that your business is always ready for an international audience. Aim for the global market by making social ads that stand out among other businesses in your niche. Invest in the quality of materials, try using paid social ads campaigns and get featured on global web pages. Be ready to go bigger.
Image taken from GDC Consulting website
Final Thoughts
Advertising on social media can be both tough and easy. While the tools are pretty easy to use, it can also be tough because of the growing number of businesses trying to get attention online. Hence, as a business owner, you really have to be strategic and consistent in creating your social media ads. Facebook, Instagram, Twitter, YouTube, and other social media platforms are helpful e-marketing mediums for your business. However, you have to know each of them before creating social ads. Understand the demographic orientation and behavior of its users. This way you will be able to come up with the best social ads that can get the attention of your target customers. Create an impact by being unique, genuine, and innovative. Don’t forget to align your social ads campaign with the kind of brand image you are portraying to your customers. Once you get there, make the most out of the benefits you can get online.
Image taken from Strikingly website
Take your followers to your business website. Strikingly has the best web services and features for your business needs. Plus, you can build your own business website without any coding skills needed. Beautiful landing pages that can take your customer’s breath away is one essential part of getting high-conversion websites. This is our specialty as one of the best website builders for business. Check out our users' websites to see for yourself. Create your own business website with us.
