Creating a company website is a given for most businesses - but most especially so for those in the tech industry. Potential customers form their first impression of a tech brand and its products or services from its website. How do you trust an IT company that doesn’t have a professional-looking website? As a tech provider, your website can reflect your level of expertise and competence in your field.
Having said that, learning how to make a company website for your tech business is important. It has the potential to build your brand online and attract a following for your product or service.
The best way to build company website is to get a professional to do it for you. But this may not be a viable option for small businesses and startups from a budget perspective. Fortunately, with a company website builder, you can DIY website design without writing a single line of code. And because this platform offers end-to-end web development tools, you get company website templates, hosting, domain registration and even e-commerce support under one roof. With the technical aspect of website building out of the way, you can focus on your design and content. Here are a few design tips to get you started.
1. Keep your design clean
When it comes to websites for tech businesses, it’s important to stick to cleaner designers and company website templates. You don’t want to take away focus from your product or service by adding too much flash or unnecessary design elements in your page. You want your brand to come across as trustworthy and reliable without being overly sales oriented. Tone down the hard-sell and craft a more engaging CTA. Great choice of colors can divert your user’s attention to your content. Choose fonts that are easy to read. Every design detail in your website should be carefully chosen and is supposed to fulfill your set objectives.
2. Strong copy is important
Strong, carefully worded website copy is crucial to the success of your company website. After spending so much time and effort on digital marketing and getting people to come to your site, you want to be able to seal the deal with clear wording on your landing page. Content should be clear and straightforward. Forms should be short and simple, and filling them out should be made as painless as possible.
3. Product tours or service process descriptions should be clear
As a tech provider, your challenge is to be able to clearly communicate the proper use of your product or how your service works. Tour pages enable people to understand your technology and how it fits their lifestyle. Provide clear and sequential steps to using your product. Your content should be able to explain what challenges or issues the product is designed to solve and then move on to its features and proper use. Bite-sized instructions are essential to keeping your reader’s attention. Don’t try to cram your entire user manual into the page.
4. Add a blog or knowledge base
Technology buyers are arguably the savviest consumers. They usually take the time to do their research on any item or service before deciding to purchase. Your product would have undergone thorough evaluation with the help of online user reviews, articles, forums and white papers. Why not make the legwork easy for your potential buyers by providing them with a resource center on your website? You would be the best person to explain the merits of your product and how it works. Educating your customers can help build loyalty. Keeping them updated with the latest case studies, reports and research in your field will help them get the most out of your product.
