The domain name that an individual or organization chooses is precious and holds value as an identification for the business. Many say that keeping a short domain name is beneficial in many ways.
If you are looking to start a business or create an online presence for your existing business and are currently thinking of a domain name, this post will be valuable.
We will first discuss why a short domain name is suitable for a business and briefly list down a few factors you need to consider before buying a domain.
9 Benefits of a Short Domain Name
Here are nine key benefits of keeping a short domain name for your company.
1. Easy to Remember
The shorter your domain name is, the easier it will be to remember. Now, we know that whatever domain name you choose, whether it’s long or short, it will be easy to remember for you as the business owner. But this is about making it easy to remember for your audience and prospects.
Image taken from Strikingly user’s website
If the people you target and advertise your products or services cannot even remember your brand or domain name, they will be unlikely to get inspired by your ads. When people first hear about your business, they should be able to remember its name. If they want to learn more about your services, they will key in your domain name into search engines to search for your website, landing page, or social media pages. But if they find it hard to even remember your business name, they will have very little chance to find your website.
2. Easy to Convey
Along with being easy to remember, short domains are also easy to convey. Imagine you just started a business, and then you happen to cross paths with an old friend. You tell them about your new business and your business name, and your friend keeps asking how your business name is spelled or pronounced and what exactly it means. This is because the domain name you have chosen for your business is so complicated and lengthy.
What if you choose a straightforward and short domain? It will be a lot easier for you to convey it to your friends, colleagues, peers, and everyone else in your network. The easier it is to convey your domain name to others, the faster your return on advertising expenses will be.
3. Easy to Go Viral
If you produce marketing content that your audience can resonate with, they want to share your ads and posts with their friends and peers, especially on social media. But for them to do that, they need to understand and remember your brand and domain name. When you have a short domain, and your followers find it easy and fun to say it, they will easily share your adverts. Hence, a branded short domain has a better chance of getting your brand’s marketing content to go viral. In other words, the potential to go viral is among the benefits of short domain name.
Image taken from Strikingly user’s website
For example, when Wall’s ice cream was new, its advertisements went viral on social media and television because of the easy and short domain the brand used. Even children found it easy to remember and tell their friends that they like to eat the Wall’s ice cream.
4. Straight to the Point
A short domain is straight to the point. It directly tells the audience what your brand is about. It does not use long words to explain your services. That can be done through your slogan or tagline or other detailed marketing content that you produce. A short domain is simply one word, conveying or indicating to your customers what you sell.
Image taken from Strikingly user’s website
For example, when you think of ‘Oreo’, the concept of round or O-shaped chocolate biscuits straight away comes to mind. The advertisements of Oreo biscuits further explain the usage and texture of the biscuits, conveying that these are sandwich biscuits with chocolate, vanilla, or strawberry flavored cream inside and are suitable to eat with milk or tea. They are fun to split into two pieces and are crunchy to bite.
5. Sounds Professional
When you compare long domain name vs. short domain name, the short one sounds more professional. Let’s take the example of Strikingly, which is our website building platform and has a short domain. It sounds very straightforward and professional. Had we put our domain name ‘websitedevelopmentwithstrikingwebtemplates.com’, do you think that would sound professional? Well, we don’t think so!
Image taken from Strikingly
6. Unique and Authoritative
A short domain is unique and involves an element of creativity in it. People and organizations really take time to come up with short domains like the ones given below.
Since these short domains are unique, Google identifies them as having a higher authority than the long, complicated, and commonly used words used as domain names. If the organization takes corrective measures to enhance the website’s SEO, the domain authority rises even further.
7. Fewer Chances of Typos
When you have a short domain, there are fewer chances for anyone to misspell it or have it mistyped. They are easy to type and spell, and that’s good for your website traffic. People do not always need to search for your brand name on a search engine. They can straight away type your domain name in their browser and open your website.
8. Suitable for Mobile Usage
Short domain names are easier to type in mobile phone browsers and are more suitable for mobile websites.
9. More Brandable
Since a short domain sounds more professional and has more chances of going viral, it is more brandable.
5 Factors to Consider Before Choosing a Short Domain
Now that you know that a short domain is better than a long and complicated domain let’s look at a few factors you need to consider before choosing a short domain name for your business.
1. Availability
If you want your short domain to be the same as your brand name, which is usually the preference, you need to check the availability of the name as a domain. In most cases, you would also have to check the availability of the domain name extension for the brand name. Most businesses like to have their domain with a top-level domain extension. If that’s unavailable, they will change the brand name instead of a secondary domain extension.
2. Finalization
Changing brand names or domain names is not recommended under usual circumstances. Therefore, you should only take on or purchase a domain when you have finalized your short domain. If you change your mind next year, you will have to go through the troublesome process of changing your website’s URL and redirecting all the traffic to the new domain name. This would not only cause confusion for you but also for your customers and site visitors.
3. Price
Domain purchases are usually affordable for most individuals and organizations because they are not costly. If you purchase a subscription for two years, you can get a further discount as well. But that still doesn’t mean you don’t consider the price as a factor that determines your purchase timing.
Sometimes, you can purchase the same domain name from a different registrar at a lower price. Make sure you do your research properly about the various domain registrars available before making your final decision to purchase your short domain.
4. Timing
People having a strong belief in numerology and Feng Shui are often careful in choosing the timing of their company registration and domain purchase. A detailed explanation of these concepts is beyond the scope of this article, but it is worth mentioning that this is one of the factors that affect your decision to choose and purchase a short domain.
Registering a Short Domain With Strikingly
Strikingly is a web development platform that enables you to create a website for your business all by yourself, even if you have never written a single line of code. Since we assist you in the complete process of building a site, we also allow you to purchase a short domain from us or transfer your already purchased domain to Strikingly.
Image taken from Strikingly
To register a domain with Strikingly, follow these steps.
- Sign up for an account on Strikingly at our landing page.
- From your dashboard, click ‘Domains’.
- Click the green button ‘Register New Domain’. Note that you would need to be using our Premium Plan for using this feature.
- Type in your selected short domain in the field that appears, and click ‘Search Domain’.
- The system will display a list of available domain names closest to the one you typed in.
- Select the domain from the list that you want to buy, and choose your purchase duration.
- Click ‘Register’.
This is how to register your branded short domain with Strikingly. That way you can have your custom brand name in your website URL, which will give a good impression about your website and business.
If you need any assistance using Strikingly tools and features, you can contact our customer support team anytime through the 24/7 live chat available on our website.
