Let’s face it - every businessman is always on the lookout for ways and strategies to sell more products. This stands true whether you are running a business through an online store or a brick-and-mortar outlet. This is also true for service businesses that are not selling tangible products. If you are one of them, you don’t have to feel guilty about it. This is the norm in the business world. Often, we need to increase our sales to survive. We need to sell more to penetrate new markets or diversify our brand portfolio at other times.
You may have been successful selling more products in the past but are now going through a bit of a downturn. We can help you out here. Every business goes through a rough phase, especially when the economy is also taking a toll. During this pandemic, many businesses have developed creative and unique ways to sell more products online. If they can do it, you can do it too.
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Selling more products requires you to have more products available with you, to begin with. You cannot sell something you don’t have. If you want to learn how to sell more products and make more money this year, you are at the right place. This post will give you tips to guide you to generate more revenue for your business. So if you want to increase your sales, make sure you read this post until the end.
9 Strategies to Increase Your Sales
Here are 9 tips or strategies to adopt to sell more products and increase your sales this year.
1. Focus on Your Product’s Benefits, Not Features
This is an excellent strategy to make your marketing campaigns more attractive. If you keep focusing on your product’s features, you see things more from your own perspective. It’s as though you are trying to get credit for coming up with the product idea and manufacturing it. Don’t forget, when it comes to business, the perceived value that your product has in the eyes of the target customers is far more critical than what you think about it.
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If you focus on your product’s benefits instead, you can send out messages hinting to customers that your product can solve their problems. Your target customers need reasons why they should invest in your product. They don’t want to know why you built the product to begin with. They just want to know what it can do for them. Hence, to sell more pieces of your product, talk about its benefits rather than its features.
1. Get to Know Your Customers
Successful entrepreneurs build a buyer persona before officially launching a product. They know their ideal customer very well. They do proper research and look into their target customer demographics before presenting their product.
If you want to sell more, get to know your customers better. Find out their pain points and the troubles they go through in life. Figure out ways to resolve their issues and solve their problems. People like to buy products that release or reduce their burdens. Invest time in social listening so that you can get a better picture of your ideal customer’s mindset and buying patterns.
3. Upsell and Downsell Your Products
Another effective strategy to increase your sales from the same products or sell more products is using upselling and down selling tactics. Down-selling might feel like a bad thing, but that’s not always the case. Would you rather have a customer purchase your cheapest digital download or not buy anything from your store at all?
Upselling can be done by cross-merchandising or bundling, both of which are creative ways to increase your sales. When customers are given a variety of sales offers, they are more likely to be enticed to select one. Coming up with new marketing offers like this every now and then can help you sell more of your products within the same period.
4. Encourage Word of Mouth Marketing
People are more likely to be influenced by recommendations or referrals made by their friends than through an advertising campaign sponsored by a business. That’s why word of mouth marketing plays a crucial role to sell more and increase your sales revenue. If you have happy customers, they will feel proud flaunting the products they buy from you in front of their friends and peers. They might also write positive online reviews on your eCommerce website. Thus, keeping your customer satisfied can play a crucial role in bringing in more customers and selling more of your products.
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5. Promote Limited Time Offers
Customers often have a fear of losing out. That’s why the best way to get them to make instant purchases is to give limited-time offers or flash sales. Better still, you can put up a countdown on your landing page to show them how many hours or minutes they have left before the sales offer ends. This will encourage them to stop procrastinating and buying on the spot.
Limited time offers can also make your campaign go viral. If someone buys your product during the offer and is satisfied with it, they might refer the product to their friends. Seeing the limited-time offer, some of their friends might also quickly buy the product. Before you know it, you will end up selling more than you had expected. To continue to sell more like this, you would need to keep coming up with such appealing offers from time to time.
6. Create a Customer Loyalty or Rewards Program
Customers love to be rewarded. How can you benefit from this? Build a customer reward program. What does that mean? Encourage your happy customers to promote your brand to those in their personal and professional networks. Every time you get a new customer due to the recommendation of an existing customer, you reward the existing customer with something special. The reward can be anything from a discount on their next purchase, a free gift, or a commission from the sale of the new customer that they brought in. This will motivate them to promote and sell more of your products through word-of-mouth marketing and social media sharing.
7. Send Newsletters and Marketing Emails
Another contemporary strategy used by many businesses these days is email marketing. Invite your website visitors to subscribe to your email list and send them weekly or monthly reminders via email. These emails can include your brand updates, store and product pictures, sales offers, and more. You can either send a simple text email or make it more attractive by turning it into a beautiful newsletter. Sending weekly newsletters to your subscribers can go a long way to increase your sales.
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If you want to sell more products this year and have not been using newsletters to keep your customers interested in your brand, you can start now. It is not difficult to create newsletters these days, as many tools are available that give you ready-to-use newsletter templates.
8. Build More Products
You need to build or arrange for more products to sell more products. A company with ten products to sell can generate more revenue than a company with six. Although this is not a universal truth, it does make sense.
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But this does not mean you have to rush too much to build more products. For instance, if you are selling online courses, and you suddenly create 100 courses in a week, each one of them will turn out to be of bad quality or poor content. It is better to gradually build up your product portfolio to offer significant value with each of your products.
9. Build and Maintain a Professional Website
Having a professional website to represent your business and showcase your products is absolutely essential these days. If you want to sell more products, display more products on your website. Tell your site visitors about the latest offers and new product launches that you have.
Make sure you build your website on a platform that makes it easy for you to update it regularly. The best way is to use a website builder to create a website on your own instead of paying hefty amounts to a web developer who would maintain control of your backend and dashboard. When you are running a marathon trying to sell more every month, you need to make changes to your website content at your own convenient time.
If you make a website on Strikingly, we make the process of running, updating, and maintaining your website very easy. You get direct access to your Strikingly dashboard and can edit your content any time you want through our user-friendly editor. Don’t shy away from working on your website on your own, just because you are not skilled at coding. Trust us, you won’t need to write a single line of code in the process!
Just focus on selling more and more through your website, and we will take care of the rest!
