As of late, with so many online businesses popping up, the concept to sell artwork online has also gained a lot of attention. Especially during the last 2 years, when the Covid-19 pandemic hit the world with a bang, many people were out of jobs. When they were out of jobs, they had a lot of time on their hands to focus on their passions and hobbies. This led to people creating beautiful art and not knowing what to do. Obviously, it was a very bad time to open a physical art gallery, which led to them deciding to sell art online.
The conditions of the pandemic coupled with the general increase in technology and e-commerce, the concept of selling your art through online websites became much more common. People came up with new and innovative ways on how to sell art online. This created more and more competition in terms of how to sell artwork online as well. Today it has pretty much become common practice. However, by no means does that mean that is an easy task to achieve. Even if you are a talented artist, to sell artwork online, you have to be able to do much more than just create good art.
In this article today, we will discuss how to effectively and efficiently sell artwork online. Once you have completed reading and understanding the content we provide for you in this article, your chances to successfully sell artwork online will increase significantly. If you read below, you will find a few examples of the kinds of art that are a good idea to sell online.
3 Types of Artwork That Can Be Sold Online
Here are 3 types of artwork that you can consider selling online.
1. Photography
Photography is a type of art that not everyone considers a real art form. However, with the help of the latest and most advanced software, photographers can edit their photos into something that can definitely be used as an example to sell art online. They defy all opinions that tell them that the form of art they are producing is not worth it. They do this by taking and editing breathtakingly beautiful photos that everyone who sees their work becomes awestruck.
Online art galleries are the way to go if you want to sell art online. It is a new yet widely known way to sell your art. It is an up-and-coming talent that many are taking on in the 21st century. With the help of a few instinctive talents, a good quality camera, and access to good photo editing software, the sky is the limit.
Within this field, there are several sub-categories. Some people like to do lifestyle photography, while others are into animal photography. Whichever type of photography you enjoy doing the most, you can create an online store to sell artwork online in the form of beautiful photography.
2. Drawings
Drawing is a form of art that, if comes naturally, is literally the easiest form of art that you can produce. Some people are just born with a knack for creating masterpieces using just a pen or a pencil and dedicating just a couple of minutes to it. Compared to other forms of art like painting, this amount of time is nothing when you see the results that it can bring for you. If you feel that you have a natural talent for drawing it is one of the most feasible options for you to choose if you want to sell artwork online.
Image taken from Strikingly user’s website
Other than being feasible in its simplicity, it is also feasible when it comes to cost. To draw something, you do not need entire palettes of paints or sets of color pencils. You need a single pencil and a simple piece of paper. Not even some special drawing campus if you are confident enough in your abilities. If you are good at drawing and still wondering how to sell artwork online, you do not have to think any further!
Image taken from Strikingly user’s website
3. Paintings
Of course, this shortlist of ours today would not be complete without the inclusion of paintings. When someone says art, even if you are aware that the types of art are limitless, paintings are inevitably the first thing to come to one’s mind. Even though time-consuming and even expensive to make, paintings are always worth the time and effort you invest in them. You do not have to second guess about selling art online in the form of paintings. You do not need to second guess about selling paintings through any channel.
Image taken from Strikingly user’s website
Paintings are, however, the trickiest to get people to like. The spectrum of tastes in paintings is very diverse. If you wish to sell artwork online and to sell your art you make paintings, it would be better if you define a very specific target audience for yourself. Once you do so based on thorough and well-informed research, you will have no trouble selling art online.
Image taken from Strikingly user’s website
7 Tips to Effectively Sell Artwork Online
Below you may find listed 7 tips you should follow to achieve optimum results when you sell artwork online:
1. Write Descriptions
It is true that art is subjective but if you plan on selling art online, you need to provide some context. This increases the chances of people relating to it and that will result in them wanting to buy it. Like every eCommerce website has product descriptions written on every product page, your art also needs to be described. Most people like to read the descriptions written by the artists themselves. This shows their perspective and explains their reason for making a certain piece of art.
The more beautifully you describe your artwork, the easier would it be for you to sell artwork online.
Image taken from Strikingly user’s website
2. Efficient Marketing
No need to blow your budget and go overboard with the marketing side of selling art online but you do need to be smart about it. To begin with, a market in free ways like on social media, and when you start to sell artwork online, you can up your marketing game as well.
These days, most businesses promote their company and brand through a corporate website. But the most effective method is to integrate all your online marketing channels together. This means linking your website with your social media pages and vice versa. Using an efficient website building platform to create your site will not be difficult.
3. Be Consistent
No matter how good your art is, if someone sees that you lack variety, their interest in your work will deteriorate automatically. Be sure to produce new art regularly, even if it is not on a fixed schedule. When presenting anything to your audience on the internet, you need to regularly update the content. In this highly competitive and digitized world, this is an important factor contributing to any business initiative's success.
Some more ways to sell artwork online at a good rate include the following.
- Create an email newsletter to inform interested people of new arrivals. Newsletters are very effective in keeping your audience reminded of your brand or website. Even if someone does not open your email, they will constantly be reminded of your business, and what you have to offer through the email alerts they will receive on their phone regularly.
- Try to make personal connections with anyone you do business with. Personal and professional networking can go a long way in growing a business and making more sales, whether you are selling artwork online.
- Run an art blog on the side. Content marketing will help in boosting the results from all your other efforts to sell artwork online effectively.
- Contact and collaborate with other artists.
Concluding Remarks
If you are thinking of selling artwork online, you can create an account on Strikingly first and start uploading your art pieces to the editor. Strikingly is a code-free website development platform that will allow you to build a complete online store without dealing with any technical or programming stuff.
At Strikingly, we believe in providing top-notch service to all our users. To answer your queries on the spot, we have a live chat feature through which you can contact our support staff anytime.
This is the time when the demand to sell artwork online is at its peak. If you use the right tools and create the right kind of art, this might be a lucrative initiative for you. If you are a professional artist, then this path is even more beneficial. After all, the best anyone can have is to make money from doing something that you love so much.
