Welcome to the world of splash pages, where websites can make a big splash in just a few seconds! If you're not familiar with splash pages, fear not. We're here to make a big splash and tell you everything you need to know.
Now, try reading that out loud five times fast :)
What Is A Splash Page?
A splash page is a website page that appears before the actual homepage and is intended to capture the visitor's attention and imagination. It’s like the movie trailer for a website–it’s meant to tease and give you a preview of what’s to come.
Now, you may be asking, how does a splash page website differ from a homepage? Well, a homepage is the main page of a website that provides an overview of the website's content and links to other pages. A website splash pages, on the other hand, is a standalone page that's designed to grab the visitor's attention and encourage them to take action.
Today, we'll explore the exciting world of website splash pages, and show you how to make a splash page that'll leave a lasting impression on your visitors. We'll share some splash page examples, discuss the best splash page design practices, and provide tips on how to create a splash page that converts.
Get ready to make a big splash with your website, and let's dive in!
The Psychology of Splash Pages
Now that you know what a splash page is, let's dive into the psychology behind them. Splash pages can be powerful tools for influencing visitors' perceptions and behavior. Here are some ways that splash pages can leverage cognitive biases to drive conversions:
- First Impressions Matter
Splash pages can create a strong first impression that can influence visitors' perceptions of your brand or product. You can create an emotional connection with visitors and establish trust by using powerful visuals and messaging.
Image taken from Strikingly
- Information Overload
In today's fast-paced digital world, visitors are bombarded with information. Splash pages can help to simplify the message and guide the visitor towards a specific action.
Cognitive Biases And Splash Pages: How Does That Happen?
- Anchoring effect
Splash pages can use the anchoring effect to influence visitors' perception of the value of your product or service. By presenting a higher price point or value, visitors are more likely to perceive your product or service as valuable.
- Scarcity principle
Splash pages can use the scarcity principle to create a sense of urgency and drive conversions. Visitors are more likely to take action if you highlight limited time offers or stock availability.
Examples Of Effective Splash Pages Using Psychological Principles
- Apple's Product Launch Splash Page
Apple is known for creating powerful product launch splash pages that use a combination of emotional visuals, persuasive messaging, and scarcity to create buzz and drive pre-orders.
- Strikingly's "Make Your Website in Minutes" Splash Page
Strikingly's splash page uses a combination of persuasive messaging, social proof, and a clear call-to-action to guide visitors towards creating a website in minutes.
By understanding the psychology behind splash pages and leveraging cognitive biases, you can create effective splash pages that drive conversions and leave a lasting impression on your visitors.
Now, let's explore how to create a splash page that effectively leverages these principles.
The Benefits Of Using Splash Pages
Now that you know what a splash page website is and how it differs from a homepage, let's dive into the benefits of using them on your website. Splash pages can be a powerful tool for promoting your products or services and increasing conversions.
Here are some advantages of using splash pages:
- Grab attention. With a splash page, you have a few seconds to grab the visitor's attention and make an impression. A well-designed splash page can create an immediate impact and engage your visitors.
- Control the visitor's journey. A splash page website can guide the visitor towards a specific action, such as signing up for a newsletter or making a purchase. You can increase the likelihood of conversions if you can control your visitors' journey.
- Highlight special offers. If you have a special promotion or offer, a splash page can effectively draw attention to it. By displaying your offer on a splash page, you can increase the chances of visitors taking advantage of it.
- Increase conversions. Splash pages can effectively increase conversions by creating a sense of urgency, highlighting key benefits, and providing a clear call-to-action.
- Generate leads. You can use splash pages to capture visitor information, such as email addresses, to build your email list and generate leads.
- Build brand awareness. A well-designed splash page can help to establish your brand identity and make a lasting impression on visitors. Use consistent branding and messaging to reinforce your brand's values and create a memorable user experience.
Now that you know the benefits of using splash pages, let's explore how to create an effective splash page that will leave a lasting impression on your visitors.
Strikingly's Splash Page Templates
Let's talk about how to create a splash page using Strikingly's website builder. Strikingly is a user-friendly website builder that offers a variety of customizable splash page templates to choose from.
Strikingly's website builder is perfect for creating simple, yet effective splash pages. The platform is designed to be intuitive and user-friendly, so you can create a professional-looking splash page in minutes, even if you have no design experience.
Different Types of Splash Page Templates on Strikingly
Strikingly offers a range of splash page templates to suit various use cases. Whether you're launching a new product, promoting a service, or collecting leads, Strikingly has a splash page template that's right for you. Some of the different types of splash pages available on Strikingly include:
1. Product Launch Splash Pages
Image taken from Strikingly
These splash pages are designed to create buzz around a new product or service. They typically include a powerful headline, persuasive messaging, and striking visuals to capture visitors' attention.
2. Lead Capture Splash Pages
Image taken from Strikingly
These splash pages are designed to collect visitors' email addresses and other contact information. They typically include a clear call-to-action and a lead magnet (such as a free e-book or guide) to entice visitors to sign up.
3. Coming Soon Splash Pages
Image taken from Strikingly
These splash pages are designed to build anticipation for a future product or service launch. They typically include a countdown timer, persuasive messaging, and a clear call-to-action to encourage visitors to sign up for updates.
Create A Splash Page With Strikingly
Image taken from Strikingly
Creating a splash page on Strikingly is ridiculously easy. Here are the steps to create a splash page on Strikingly:
1. Log in to your Strikingly account or create a new one if you haven't already.
2. Click on the "Create New Site" button on your dashboard.
3. Choose a template that best fits your splash page design and style.
4. Click on the "Edit" button to customize your splash page.
5. Add and edit sections as desired by using the "Add" button or clicking on the section you want to edit.
6. Customize your splash page by adding images, videos, text, and other media using the customization tools provided by Strikingly.
Image taken from Strikingly
Make sure your splash page has a clear call to action that encourages visitors to take the desired action.
7. Optimize your splash page for mobile devices by checking the "Mobile" preview mode and making adjustments as necessary.
8. Preview your splash page and make sure it looks and works as intended.
9. Publish your splash page by clicking on the "Publish" button at the top of the screen.
That's it! With these steps, you can create a splash page on Strikingly that effectively captures and converts visitors.
Strikingly's website builder offers a range of customizable splash page templates that make it easy to create an effective splash page in minutes. Whether you're launching a new product, promoting a service, or collecting leads, Strikingly has a splash page template that's right for you.
Why not give it a try and see how a well-designed splash page can help you drive conversions and grow your business?
Best Practices for Using Splash Pages on Strikingly
We’ve cureated a few tips that will help you design an effective splash page. Here they are:
- Keep it simple and focused on a clear call to action
One of the most important tips for creating effective splash pages is to keep them simple and focused on a clear call to action. Visitors should know exactly what action you want them to take, and it should be easy for them to do so.
A cluttered or confusing splash page can lead to visitors bouncing off your website without taking any action, so it's important to keep things clear and straightforward.
- Use attention-grabbing visuals and copy to convey your message
Splash pages are all about making a strong first impression. It's important to use attention-grabbing visuals and copy to convey your message. This could include high-quality images, eye-catching graphics, or bold headlines. The goal is to create a sense of excitement and intrigue that makes visitors want to learn more.
- Optimize for mobile devices
With more and more people accessing the web on their smartphones and tablets, it's crucial to optimize your splash page for mobile devices. Use responsive design to ensure that your splash page looks great and functions properly on screens of all sizes.
If your splash page is difficult to use on a mobile device, you risk losing a significant portion of your audience.
- Use A/B testing to experiment with different designs and messaging to see what resonates with your audience
A/B testing is a powerful tool for optimizing the effectiveness of your splash page. By creating multiple variations of your splash page and testing them against each other, you can gain valuable insights into what designs and messaging resonate most with your audience. This can help you refine your approach and create a more effective splash page that drives conversions.
Measuring The Effectiveness Of Your Splash Pages
Measuring the effectiveness of a splash page is crucial to determining its impact on your website's traffic and, ultimately, your bottom line. There are several ways to do this, but two of the most important methods are tracking key metrics and conducting A/B testing.
1. Tracking key metrics. There are several key metrics that you can track to evaluate the performance of your splash page. These include:
- Bounce rate. This is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your splash page is not resonating with your audience.
Image taken from Strikingly
- Time on page. This measures the amount of time visitors spend on your splash page. A longer time on page can indicate that visitors are engaging with your content and considering your call to action.
- Conversion rate. This measures the percentage of visitors who take the desired action on your splash page, such as making a purchase, filling out a form, or subscribing to a newsletter. This is the ultimate metric that determines the success of your splash page.
By tracking these metrics over time, you can identify trends and make data-driven decisions about how to improve your splash page.
2. A/B testing. A/B testing involves creating two or more variations of your splash page and randomly showing them to visitors to see which performs better. Doing this allows you to test different design elements, copy, and calls to action to see what resonates with your audience. When you experiment with different variations and tracking the results, you can optimize your splash page for maximum impact.
Common Mistakes to Avoid
When designing your splash page, you can create mistakes. Here are a few common pitfalls that businesses fall into when designing and using splash pages:
- Overcomplicating the design or message is a common pitfall when creating splash pages. Visitors may become confused and disinterested if the message is not clear and easy to understand. Simplicity is key to an effective splash page that converts visitors into customers. To avoid this pitfall, businesses should focus on a clear call to action and avoid cluttering the page with unnecessary information.
- Focusing too much on aesthetics and neglecting the call to action is another common mistake businesses make. While a visually appealing splash page is important, it should not overshadow the purpose of the page. The call to action should be prominently displayed and clearly communicate the desired action for visitors to take.
- Not optimizing for mobile devices is a mistake that can lead to a poor user experience for mobile visitors. People are always on their phones or mobile devices, so it’s imperative that splash pages are optimized for mobile devices. This can include using a responsive design that adjusts to the screen size, simplifying the layout, and ensuring that the call to action is easily accessible.
- Using generic or irrelevant visuals and copy is another pitfall that can lead to an ineffective splash page. The visuals and copy on the page should effectively communicate the unique value proposition of the product or service being offered. You must use visuals and copy that are relevant and persuasive to the target audience.
Using Splash Pages In Your Marketing Strategy
Splash pages can be a powerful tool in your marketing arsenal when used in conjunction with other tactics. For example, you can use a splash page to promote a new product or service and direct traffic to it via email marketing or social media. You can also use paid advertising to drive traffic to a splash page that is designed to convert visitors into customers. By leveraging the strengths of each marketing channel, you can create a cohesive campaign that effectively reaches and converts your target audience.
To create a cohesive marketing strategy that incorporates splash pages effectively, start by defining your target audience and their needs. Next, identify the channels that are most effective in reaching your audience and driving traffic to your splash pages. From there, design your splash pages to align with your overall brand and messaging, and optimize them for conversion. Finally, measure the performance of your splash pages using analytics and A/B testing, and iterate on your designs and messaging as needed to improve results over time.
With a strategic approach, splash pages can be a powerful tool in your marketing toolbox.
Conclusion
Understanding the psychology of splash pages is crucial to using them effectively in your marketing strategy. By focusing on the user experience and delivering a clear and compelling value proposition, you can create splash pages that drive conversions and help you achieve your business goals. Whether you're using email marketing, social media, or paid advertising, splash pages can be a powerful tool to engage and convert your audience.
Designing effective splash pages requires a balance of art and science. By following best practices, avoiding common mistakes, and incorporating splash pages into a cohesive marketing strategy, you can create splash pages that drive results and help your business succeed.
Go ahead and experiment with different designs and messaging, and remember to always keep your audience at the forefront of your mind.
Sign up today and create your own effective and visually appealing splash page with Strikingly!
