More website traffic is essential to success in the digital world. Whether you are an ecommerce store owner, a blogger, or any other digital media agency, your ultimate goal is to achieve more and more website traffic. But why? On what basis is this true? What is website traffic, and how does it account for your digital success? You will learn it all once you finish reading this article.
What is Website Traffic?
Website traffic means the number of internet users who visit a website. For example, you own a superstore in a city. You will always want more and more visitors to your store so that most among them can become customers. This would generate more sales which means more profit. So, the whole point is to make your business more profitable after every passing day. To achieve this, you would want to do a good branding of your store, create a better customer service and satisfaction environment, and many other aspects that generate more profit. In digital terms, the city is the internet, and the number of visitors to your store is the web traffic.
Why is Website Traffic Important?
More website traffic generates more leads, and more leads generate more conversions. The more visitors on your website, the better the sales and profit your online business will generate.
Since no other metrics were available to measure online success when eCommerce first took off in the 1990s, the most important way to gauge a website's popularity was through its traffic. A website's performance has become more comprehensive as digital marketers have become more skillful. In addition to web traffic, other factors govern a website’s performance and profitability.
- How long a user stayed on average, referred to as the time on page
- How often users go back after spending a few seconds on your website, referred to as the bounce rate
- How many made the purchase, referred to as the conversion rate
- How much do you need to spend for each conversion, referred to as the cost per customer acquisition
For all the above-mentioned criteria, the number of website visits is still crucial to driving site traffic. Online traffic can be increased in several ways to enhance your site traffic. Not only do those help in boosting your site’s popularity but they also help in ranking in google searches and better conversion rates. Here are 10 effective and modern tips to improve your website traffic.
Best Tips to Increase Website Traffic
There are two types of website traffic: free traffic and quality traffic. You want more traffic to your site because it will create more engagement, hence more conversions. What if you are having a lot of traffic but low conversions? That means the online traffic coming to your website is not quality. You need to adjust your website marketing and its on-page settings in such a way that its conversion rate and Google rankings skyrocket.
1. Do Effective Advertising
To begin with, It's a good idea to use paid search, social media advertising, and display advertising to attract more visitors and build your brand value. As part of your paid search strategy, you'll need to target high commercial intent keywords if you want to see an increase in your website traffic and sales. Thus, more website visits will account for more sales once you apply the paid marketing strategy for your website.
2. Use Your Social Media Presence
Using social media to promote your website content is one of the best ways to increase traffic to your website. Short, snappy, and tempting links work best on Twitter, while posts to your Google business profile can help your site appear in local searches. If you're a B2C product company, image-heavy social media sites like Pinterest and Instagram might be a great fit for you.
Image taken from Strikingly user’s website
3. Use Your Google Business Profile to your Advantage
Optimized Google business listings receive seven times more website traffic than those that are incomplete. Remember that your listing contains a link to your website, making this an excellent way to increase web traffic to your site.
4. Carefully Do Your On-Page SEO
Your website URL is shown in search results and your meta description below. Users are more likely to click on a page if they know what it is about and what will happen if they do so. These on-page SEO tactics are free, but they do require some effort.
For instance, if your website is built on Strikingly, you can take small steps and measures to ensure your on-site SEO is at its best so that website traffic can flow in easily. For example, there is a section in the settings of the Strikingly editor where you can key in your site’s description. This description shows as the meta description below your site’s URL when it appears in search results.
Image taken from Strikingly
Another measure you can take is to be thorough in your keyword research, and then use those keywords on every page of your site, including the headings. This makes it easy for every page to be detected easily by Google bots.
5. Use Backlinks
An external link to your website is referred to as a "backlink". When your business receives backlinks or web links from other related companies or industry leaders, you not only increase the visibility of your brand and increase the volume of targeted site traffic. The more Google trusts you, the more likely you will be ranked higher, which means more website traffic.
6. Use Landing Pages
Another free source of web traffic is landing pages. For example, you might have a page to redeem a coupon, provide access to a guide, or start a free trial on your website. As a result of landing pages' specificity, you can target your message to a much greater degree, increasing traffic and conversions.
7. Use Email Marketing
With regular newsletters and offers sent via email, you can keep in touch with your customers, as well as increase your web traffic. Help customers learn more about you by providing links to relevant content on your websites, such as through blog posts and landing pages for specific offers.
There are certain platforms for website development that provide features to create newsletters within your website’s editor. If you build your site on Strikingly, you can do this. We have a newsletter feature that gives you a small window in the form of an editor, where you can type in the text that you want, upload images, add links and buttons, and build a full-fledged email newsletter. You can then select your newsletter recipients from among the users whose details are saved in your site’s audience. You can also access this audience list in the Strikingly editor.
8. Start Guest Blogging
Become a guest blogger to enhance your website traffic. Identify complementary businesses in your domain with similar audiences. Ask if you can contribute a blog post with a link to your site. Make sure your content is useful to their audience. You could also ask the influencer to mention your brand in a review or roundup.
Making guest posts to others’ blogs is becoming more common nowadays. Businesses and individuals are interested in contributing a piece to other websites and blogs so that their search rankings can mutually benefit from the connection.
Image taken from Strikingly user’s website
9. Use YouTube to Promote Your Content
High engagement is key to YouTube SEO. Likes/dislikes, CTR, average watch time play a vital role in ranking your video, and thus in increasing your website traffic if your site is linked to the Youtube channel. The longer your video is being watched, the better SEO and engagement it will be getting. Thus, resulting in increased ad revenue and visibility in Google searches.
About a decade ago, Youtube channels were only started by individuals who were passionate about making videos or sharing stuff about their personal lives. That’s why you spread vlogs and video reviews across Youtube. These days almost all businesses have a Youtube channel of their own. The objective is to promote your brand and products through the videos they post. Since companies know that a large portion of their audience spends a lot of time watching Youtube, they see it as an effective platform for marketing. You should also capitalize on this.
Image taken from Strikingly user’s website
10. Produce Engaging Content for all Audiences
There is no magic formula for content marketing success. So make your content appealing to a wide range of readers by varying its length and format. Mix short news-based blog posts with long-form content, video, infographics, and data-driven pieces for maximum impact.
Image taken from Strikingly user’s website
Another important factor to keep in mind for creating engaging content is that it has to be original. If you copy content from other blogs or websites to post on your own, you will lose your domain authority and lose your reputation as an authority or expert in your field. Search engines do not crawl web pages efficiently that have copied content posted on them.
Now that you know how to increase your website traffic, you are ready to build a website of your own and work on improving its web traffic to turn it into a marketing machine for your business initiative.
