Blogging is something that was done just as a pastime in the olden days. Gradually, bloggers realized that they could make money out of their passion for writing and publishing on the internet. Since then, more and more content started getting available on the internet, as people were running blogs now for the sake of writing and having a passive source of income.
Once you have a blog with many articles published on it, you can get it monetized to turn it into a great source of income. But in order to get to that stage, there is a slight struggle involved that is critical for the success of your blog.
If you want your blog to become the main source of income for you, you need to proceed with the right tactics to promote your blog and drive traffic. Just like promoting any other kind of website, promoting a blog effectively is a slow and steady process. It requires a lot of patience, consistency, and proficiency in digital marketing skills. If you give up too soon when you are promoting your blog, all your efforts will go to waste, and your audience will lose interest in your content. On the other hand, if you work persistently and publish valuable content regularly, your blog will catch up with speed and start generating revenue for you.
If you want your blog to become the main source of income for you, you need to proceed with the right tactics to promote your blog and drive traffic. Just like promoting any other kind of website, promoting a blog effectively is a slow and steady process. It requires a lot of patience, consistency, and proficiency in digital marketing skills. If you give up too soon when you are promoting your blog, all your efforts will go to waste, and your audience will lose interest in your content. On the other hand, if you work persistently and publish valuable content regularly, your blog will catch up with speed and start generating revenue for you.
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A blog that has no traffic coming to it is like a book on a library shelf that nobody ever picks up to read. It is quite disappointing to put in the effort to write so many articles and post them, just to find out that nobody is interested in reading all you write. This is why promoting your blog is important for making money out of it and keeping your spirit high to continue writing and publishing your content.
One way of promoting a blog is to promote each one of your blog posts separately. The other way is to promote your blog as a whole. Whichever method you use, make sure that you are patient with it and do not lose your stamina in keeping your blog posts updated at all times.
In this post, we will discuss how to promote your blog, and we will also be touching upon some tips and tricks on how to promote a blog post independently of the entire blog website.
5 Ways to Promote Your Blog
Here are 5 different ways that you can adopt to successfully promote your blogs.
1. Post New and Original Content Regularly
The first thing you need to do to promote your blog is to write and publish on a regular basis. Successful blogs are those that publish new articles every single day. If only one person is responsible for writing and publishing articles on a blog, they can easily get burned out. Therefore, it is recommended to have helpers or professional writers who can contribute to article writing and help maintain the pace at which new articles are posted.
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You can hire professional content writers who will work as remote or freelance workers for your blog. They are skilled at SEO content writing and charge very reasonable rates per piece. Taking their help and paying them for the work done can be quite beneficial in building and maintaining your blog. You just need to make sure that you provide them with specific guidelines on writing and what to include. The writing style can be unique for each writer, but the links, images, or thumbnails inserted in all your blog articles should display a certain level of consistency.
2. Contribute to Other Blogs
This might be confusing. While you are promoting a blog of your own, why must you write for other blogs? The answer is, when you do guest posting or write for other blogs, you get a venue to drive traffic from their blog to yours. This is very effective if the other blog is targeting a similar niche as yours, and already has a large readership basis on its articles.
Another way guest posting can benefit you in promoting your blog is that it is an opportunity to create web links or backlinks to your blog website. When you write an article to be published on another blog, you’ll be allowed to insert links in it that direct the readers to your blog. This helps direct traffic to your blog’s articles and for boosting the search engine rankings for your blog. You will be more successful if you promote your blog in conjunction with other blogs instead of trying to grow your blog in complete isolation.
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3. Integrate It With Social Media
Another effective way to promote your blog is to integrate it with social media. Social media can make any content viral, as long as the users who see it will like and share it. It is so easy for anyone to share content on social media sites that they do it without even knowing how much value that can have for a business.
If your articles are interesting and appealing for your targeted niche, share them on your brand’s social media pages so that more eyeballs fall on them and the chances of them going viral are skyrocketed. Create social media icons on the footer of your blog website. When someone clicks on them, it should take them to the social media pages where you keep sharing links to your latest blog posts.
Also, don’t forget to add social media handles at the end or side of your blog posts. This will enable your readers to instantly share a blog article that they like on their social media profiles. This will boost your efforts to promote your blog.
Image taken from Strikingly user’s website
4. Choose a Responsive Design For Your Blog Website
No matter how regularly you post content on your blog, users won’t be interested in visiting your blog website if it is not designed well. Your website needs to be responsive, user-friendly, appealing and attractive, and easy to navigate. If you select and design your blog website carefully, you’ll be able to promote your blog and attract more traffic to it who likes to keep coming back to read your latest articles.
If you want to save time building your blog site, you can check out our blog templates at Strikingly. We have a lot of website templates that are specifically designed for use in building a blog. The amazing part is that you just have to select a template, and your web design will be ready. All you need to do after that is start writing and posting your articles. It is easy to focus on promoting your blog when our customer support team takes care of the technical side.
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5. Encourage Engagement From Your Readers
The more you give chances to your readers to interact and engage with your blog posts, the faster you’ll be able to promote your blog. One way to do this, as mentioned above, is to build tools on your blog that make it easier for your readers to share your blog posts on their social media profiles. Another way is to allow readers to comment on your blog posts. This will make them feel that they can speak to you and give their opinion on what you write. And it also helps build a community of readers as they start responding to each other’s comments.
You can also create a separate online community for your blog readers. Here they can post anything to give feedback about your blog content. This will make your brand popular and get a lot more traffic to your blog website. We adopt the same strategy on Strikingly. We have built our online community in the form of an Idea Forum, where our users give their ideas, opinions, and feedback on our web development features and share their experiences about building a website on Strikingly.
Now that you know how to promote your blog, you can start working on it at the earliest. If you are successful at it, you can get your blog monetized in almost no time. When other brands and businesses see that your blog can attract so much traffic to it, they will be willing to pay you to promote their products and services in your posts. Running sponsored ads on your blog can help you generate a substantial amount of revenue, especially if you keep growing your audience and your sponsors.
At Strikingly, we love to see our users’ websites and businesses grow. We will be happy to see you create a website with us, promote your blog, and make good money out of it! We also have a blog at Strikingly, where we regularly post articles and promote our users’ websites. When you run a website on our platform, your site will also get an additional boost through our blog.
