Press Kit Examples and How To Make One

You may have heard the term press kit or online press kit when you started building a website for your business. Press kits are associated with the public relations or branding process of your company. People say that it will be easier for you to do your PR if you have a press kit.

But, what is a press kit, and how do you make it?

Let's take a look at the definition of a press kit, as well as some press kit examples for your inspiration, and how to make them.

What is a Press Kit?

A press kit, or often referred to as an online press kit or digital media kit, is a document or collection of documents that summarizes things that describe your business.

For example, a digital media kit could contain documents about the history of your company, anyone who has held important positions, such as CEO or director, and biographies of that person.

In the past, before the internet era, people differentiated between a press kit and a media press kit. Media press kits used to be considered as a complete document whose contents changed over time, while a press kit was a document used for the needs of a product launch or event.

Because in this internet era both can be found on the internet, people now no longer distinguish between the two and call them electronic press kits.

Now, you know what an online press kit is. But, what should you put in your digital media kit?

• Company History

First, your press kit must contain the history of your company's founding. This can serve as an introduction for people who want to know more about your company.

• Biographies

In addition to explaining the history of your company, you must also explain the history or biographies of leaders or important people in your company in your press kit.

• Latest News

The online press kit from your business will be the primary reference for people who want to write about or cover your business. Therefore, you should make sure to include the latest news to help people get to know your business better.

• Award List

Adding a list of awards to your online press kit can help you develop your company's brand. Make sure you list achievements from the most recent. This can help you to differentiate yourself from competitors.

• Noteworthy News

In addition to the latest news, you can also include news that has been a headline for your business. For example, several years ago, a great official visited and praised your company. Although the news is not new, it is still worth showing.

• FAQ Section

When someone or a journalist reads your company's press kit, they hope they can find answers to their questions quickly. You can help them by including the FAQ section in your digital media kit.

• Image Collection

In addition to looking for answers, the people who want to cover you also often need images for their writing. You can help them by including some of the best pictures of your company.

What images should you include?

First, you must include your company logo in your press kit. Then, you can also include other pictures, such as your daily business, working environment conditions, and so on.

• PR Department’s Contact

Contact is one thing that you must always include in your press kit. Why? Because you will never know whether people who read your press kit have a question or even want to get more information directly from your company.

You do not want to risk it by not providing contact and making journalists get information from other sources that might or might not be good about your business. Providing a PR department’s contact is one way to make sure that you control information about your business on your own hand.

You have to note that the items in this list are the common things that people usually add to their press kit. It means that you can always experiment by adding additional information outside of this list into your press kit.

You can learn by looking at press kit examples from other companies, especially from media kit examples from companies operating in the same industry as you.

Whatever you later include in your online press kit, make sure you provide complete and clear information about your business.

When Do You Need a Press Kit?

The simple answer: every time. There's hardly a time when your company doesn't need to make a press kit.

Because you certainly don't know when someone or a journalist wants to cover your company. The function of the press kit is as an entry point for people to know your company without you having to interact with them continuously. You can even expect to gain new customers when they read your digital media kit.

Therefore, you should always have a press kit ready for people to read on your company website.

However, there are times when you have to update or create a new online press kit. What are those times?

• New Product Launching

You should update your press kit when your company launches a new product to promote it. Ideally, you want to make a separate press kit in this case.

Why is that?

Because people want to know the details of your new product. If you include your new product directly in your complete press kit package, then people have to open and look for news of the product launch in your press kit which may have tens to hundreds of pages.

By creating a separate online press kit, you can make people access the details about your product better and faster.

• When Big Changes Happened in Your Business

When your business undergoes major changes, such as having a new CEO or director, or even trying to do a new branding effort, you will want to immediately update your company's press kit.

Why is that?

Because generally news about the news about a new CEO or leader can significantly affect the view of businesses in your industry towards your company. The story of your new branding effort can also impact how other people see your company.

For example, if the new leader of your company has a good track record, of course the sentiment will be good and it is not impossible that there will be many people who want to start or continue working with your company.

• When Big Events Happened to Your Business

You also need to create a new press kit when something big happens to your company, for example winning a prestigious award.

You have to do this to continue to increase brand awareness of your company. In addition, good news will certainly make other companies interested in building business relationships with you.

Press Kit Examples

To be the best, you have to learn from the best. The same thing also applies when it comes to making a press kit. You can always learn something from a press kit example that you can find easily on the internet.

On Strikingly, you can find many press kit examples from websites that were created by other Strikingly users. You can browse their website and take a note on how they build their press kit.

Here are some press kit examples to help you get inspired from the Strikingly user’s websites::

• Connected Women Award List

Image taken from Strikingly user’s website

• Kip Solution Leader’s Biographie

Image taken from Strikingly user’s website

• Pretty Olive Interior Reviews

Image taken from Strikingly user’s website

Now, if you are already inspired, let us see how you can see an online press kit on your own.

How to Make a Press Kit

Making a press kit is not as difficult as you might think. What you need is good documentation skills and the ability to convey good information.

It's also a good idea to have good graphic design skills if you want to create a design for your press kit later. You can also hire freelancers or people to design your press kit later.

Whichever you choose, you can make your own online press kit by following these steps:

1. Choose Format from Your Press Kit

Unlike the era before the internet, you can create your online press kit in a variety of formats. If in the past you could only make print versions, now you have options such as presentation formats, videos, digital documents, or even a combination of all of them.

If you are still in doubt, you can always study press kit examples from other companies in the same industry.

Whatever format you choose, make sure the design of your press kit can show the brand of your company, from choosing a color scheme of the document’s design, font, to speaking or writing style.

You should also make sure that your press kit is easily accessible and shared by people who want to learn more about your company.

For that, you can try to categorize the documents you have into a document, either by year or by type.

This can help you as well as people who want to learn about your company. For companies, you can update your press kit by uploading new files or deleting old files. From a journalist's perspective, they can easily find the information they want, for example a list of your products, or news about your company's relationship with competitors in the market.

As much as possible, avoid using storage services like Google Drive or Dropbox. Why? Because search engines will not index or include documents stored in a repository. This can have a huge impact on your website's SEO and online presence.

2. Gather the Source Documents You Need

In gathering source documents for use in your online press kit, you must ensure that all the documents you use have a purpose.

You also have to make sure that each document has good quality content, such as having good quality images and the text are not blurry. Also, think of interesting content for journalists to get them interested in covering your company.

Then, what documents should you put in the press kit?

You can start loading the documents mentioned above, such as company history, logo, latest news, and others. Again, you can check out press kit examples from other companies if you want to try something new with your company's press kits.

3. Putting Your Press Kit on the Website

At Strikingly, you can easily upload files to your website. You will get storage sizes that vary depending on your account type, with each file a maximum size of 10MB. You can also upload various types of files to your website, which gives you a wide choice of formats for your press kit.

You can put your online press kit for download in several places. You can put a download link in a button or text on your website at Strikingly.

To create a button, you need to enter the drag-and-drop mode in your Strikingly website editor. You can do this by clicking the ‘Layout’ button on the edge of a section and clicking ‘Drag and Drop’ to enter the mode.