Email marketing is one of the direct methods to connect with your clients and offer them your products. You can quadruple engagement and results by adding personalization to your email marketing strategies. Nowadays, email personalization has become the trickiest digital marketing technique to master.
The learning curve for email marketing and email personalization is quite steep. You should consider audience segmentation, develop exciting subject lines, and track website visits to determine which customers are at which stages of the buying process. Analysis of these factors will help you to achieve effective email personalization.
What is Email Personalization?
Email personalization, used in email marketing, creates communications tailored to and personalized to specific user groups. It could include the customer's name in the subject line, discount offers on a product they have bought, or a recommendation to visit a nearby store.
A personalized email increases your chances of conversion, although it cannot guarantee success. However, it has been found that a personalized email has higher opening and click rates. The method of email personalization makes use of subscribers' data to produce better-focused communications. It gives the consumer a personalized service and dramatically raises email marketing metrics.
Here is a quick breakdown of the most critical email personalization strategies you can use immediately.
Email Personalization Techniques to Increase Sales
1. Pose the Appropriate Questions
Asking the right questions is one of the best email personalization strategies. You can quickly and effectively segment your audience for personalization by asking the right questions. Asking customers why they visit your website, register as a customer, or subscribe to your email can be surprisingly simple but extremely useful. It can provide you with helpful information that enables you to send incredibly targeted emails on behalf of your company.
2. Use Custom Subject Lines
Using custom subject lines is also one of the popular email personalization techniques. In email marketing, subject lines have always been important, but they must be specific for the best results. They should vary, for instance, depending on the industry, the target demographic, etc.
You can do experiments to determine which are most efficient. With testing, you can change the subject lines' content following all the information you've already gathered regarding a subscriber's preferences, age, locality, and other factors. Once you have done with the subject lines, focus on triggered emails.
3. Use Behaviorally Driven Emails
Using behaviorally driven emails is also one of the practical email personalization techniques. Automated responses to how clients use your goods or services are known as behavior-triggered emails. You can send these emails when your customers show a particular behavior or do any action. For example, you can send an email autoresponder if your client adds products to their cart but doesn't checkout.
Image taken from Strikingly
Strikingly lets you send emails to connect with your clients personally. Communication can be more accessible with behavior-driven emails. Because it enables automated communications with customers, helps convert readers, and can increase the lifetime value of existing clients.
4. Employ or Improve Landing Pages
Email personalization helps increase open rates. However, turning readers into clients is the ultimate objective. You must ensure that the landing pages you have added to your email are relatable to the email context. You should include proper landing pages in as many of your emails as possible. The landing page should be appropriate for the people you're targeting and their current stage of the buying process.
5. Boost the Feeling of Urgency
Another email personalization technique is to create hype or a feeling of urgency for your customers. It is an ideal strategy for increasing engagement because these limited-time offers help motivate people to act.
You can give a paid offer by creating a sense of urgency. Just make sure your customers are confident and remember to place an order. You can easily add dates and times to your emails with the help of various tools. Setting a unique deadline for any offer is a highly successful practice to follow in your email personalization. Moreover, you can add plus points to your offer to convince your audience.
Image taken from Strikingly Templates
6. Create a Customer Persona
A customer personage portrays your ideal client and helps you greatly in email personalization. These are used by businesses to identify the characteristics of their ideal client and their specific behavior. Your understanding of your clients and what they want from you will help you create more particular personas. As a result, it will enable you to strengthen your company ties with customers and personalize emails by meeting customer demands. Customer personages are created using a wide range of data. Instead of asking one question, you can categorize clients based on different characteristics and behaviors and then ask related questions.
7. Use Geographic and Time Zone Data
Certain times of the day are better than others for sending emails. For example, your customers may enjoy receiving emails around 7:00 a.m., while they may respond better to emails at 6:00 p.m. Chances are, not all of your clients are in the same place. They may be scattered across multiple time zones and the world and maybe receive your emails inconveniently. Using consumer information to send emails at the most effective times will help you overcome this.
8. Introduce yourself and your business
It is a false notion that email personalization is only about your customers. Email personalization strategies also require a touch of your introduction in an email. You can introduce your business and brand through a personalized email. Adding your signature or your picture is a good practice to personalize emails.
9. Incorporate Milestones
Incorporating customer milestones into emails is another helpful email personalization technique. It demonstrates to your clients that you are aware of and appreciate their accomplishments. It increases user involvement, which is valued in turn. Milestones like your company's initial year in operation, the customer's birthday, accumulating a certain number of points, and fulfilling a learning objective or prerequisite are especially significant.
10. Adding Images
It is said that "a picture is worth a thousand words." In other words, a single image can convey a concept more effectively than a large body of text. While people tend to turn off emails on the go these days, keeping your messages short is also essential for other reasons. The image may have different effects on your customers. Using images to personalize emails enables marketers to connect emotionally with their audience, motivate them to act, and potentially influence their purchasing decisions.
Email Personalization with Strikingly Email and Newsletter Feature
You can send tailored emails to your audience and current connections using the Strikingly email tool. You don't need to go to your "email app." You can do it by staying active on Strikingly. Here are the steps to do it with Strikingly:
1. Sign in to your Strikingly account.
2. Click the "Audience" button on your dashboard. Your collected email addresses and contacts will be visible here. Using this feature, you can send them personalized emails directly without going to your email account.
3. A pop-up window will display when you click on any of the emails you gathered. You will see a list or total of all your interactions with that particular email address in this pop-up box.
4. You can enter your unique email message in the box at the bottom of this pop-up window.
5. Click the "Send through email" button to allow it to show its magic.
Strikingly also enables you to construct personalized email addresses for sending messages to your site audience. For example, if you have a website, "magicalideas.com," you can get a customized email containing your domain name with Strikingly as "sarah@magicalideas.com." However, to enable this feature, first, you need to buy a custom domain for your website.
Personalized email address
Image taken from Strikingly
Strikingly offers you the option to send newsletters to your customers in addition to its email feature. You may send a newsletter to all the contacts and email addresses you gathered using Strikingly contact and subscription forms. Here is a quick breakdown of how to send newsletters to your audience.
1. Visit your dashboard's "Newsletter Feature" to enable this feature.
2. A "Send Newsletter" button will be available at the upper right corner of your screen.
3. Click on this button to access the newsletter editor.
Image taken from Strikingly
4. You can tailor the available newsletter template according to your needs, add a button redirecting your audience to your website, or even upload an image.
5. You can change your newsletter's name and subject according to recipient status and demographics.
6. Additionally, you can choose who will get an individual newsletter from your contacts list.
7. You can also decide on contacts from your different websites and other formats. Then, email it immediately or first save it for later use.
Image taken from Strikingly
Concluding Remarks
One of the most popular and efficient marketing strategies has always been "email marketing." An email can be personal and professional, offering you a wide selection of marketing tactics. You may contact more individuals and direct them to your business using any email personalization strategies we discussed. You can carry them out more quickly and with the appropriate tools.
With so many features, Strikingly stands out from the other website builders. You may utilize various additional tools to strengthen your email customization tactics and support the ongoing expansion of your organization. Sign up immediately to start customizing emails and other communications and boost your company's success.
