The key to a business's marketing funnel's greatest success may be a website homepage that converts visitors. It used to be quite difficult and technical to create landing pages. But now, practically anyone can learn how to create a landing page thanks to the abundance of website-building platforms and tools. You may have heard the adage in eCommerce that simply owning a website won't allow you to make money online. Building an email list is essential for earning money online. But where does an eCommerce specialist begin when he creates an email list? The majority of website owners around the globe will discuss the website homepage design.
You may not have heard about this marketing tactic for the first time. However, it's possible that you were never given the opportunity to build this one-page website for your company. Or, you can still be left with a few unanswered questions regarding this page. You have found the correct spot to find answers to all of your questions, so don't worry.
What is a Website Homepage?
In order to effectively promote a brand, a product, or a service, a website homepage is a well-designed web page or single-page website with material that has been created for it. When a visitor reaches the bottom of or scrolls to the conclusion of a landing page, it should be filled with high-quality and inspiring material that almost convinces them to make a purchase or, at the very least, do another desired action, like signing up for newsletters.
Important Components for a Website Homepage
Your website landing page can be designed in a variety of ways. However, you must remember the essential components to make it the best it can be.
1. The Most Outstanding Commercial Image or Video
Your website's landing page makes the initial impression on potential clients, as we previously mentioned. It has the power to build or break a connection between your company and devoted clients. This is why it's crucial that you use the best images or background videos on your landing page. They are the ideal way to showcase what you have to offer. It should persuade visitors to your website homepage to stay and get in touch with your company.
Utilize real photographs or videos. Avoid using stock photography, is a piece of advice. Your landing pages are essentially useless if the first thing people see is generic and subpar; otherwise, they won't be persuaded to patronize a subpar, generic company.
2. Unique Selling Point
Image is taken from Strikingly user’s website
What distinguishes your company from the competition? Why is what you're providing so unique? What distinguishes you? Your website’s homepage should emphasize this. It should highlight everything that distinguishes your products as unique or superior to anything else customers can find online.
Typically, you accomplish this by narrating a tale about how fantastic your product is. You can achieve this by creating a headline that succinctly and clearly states your unique selling proposition, a supporting headline that significantly expands on what your sweet but brief headline could not say, a statement to support what you mean to say as they scroll toward the end of your page. And finally, a closing statement that should be dramatic as it is the last push to persuade them to convert.
3. The Proper Incentives To Accept Your Offer
You need further assistance now that you have highlighted photos or videos and a compelling narrative about your unique selling point (USP). In other words, your website’s homepage should also discuss the advantages and characteristics unique of your products. Your USP must be solid; it is not enough to simply state and demonstrate it. The optimum combination of features and benefits is one where benefits are the favorable impacts your clients can obtain.
You can improve the perception of your products by listing them and demonstrating them to your customers. They will be more likely to convert and join your expanding family if they are strategically placed on your website homepage design.
4. Testimonial
Potential buyers these days require social evidence in addition to taking your word for it. You see, your website visitors need to hear from people who have used your goods and services and are similar to them.
The opinions of their friends and other online users count, and they can easily sway them to support your company. You can achieve this by including direct quotes from your clients, review ratings, a list of client companies you have worked with in the past or present, or video testimonials from devoted and content clients on your website homepage. Your website's viewers should be able to relate, obviously. You want to inspire them, but you can't accomplish that by fabricating social proof. You must be sincere in the same way that your past clients were. Emphasize the fact that your past clients were actual people just like them and that they were happy with their decision to buy your product.
5. A Single Call to Action
Your company website can have many landing pages, each serving a different purpose. To put it another way, your website landing page should only be concentrated on a single activity and objective. Once you've made the decision to develop the landing page, you must establish what that conversion goal is. As long as there is just one per landing page, it can be a subscription, a sign-up, a link to your main website, or a straight purchase. This is communicated to your website's visitors via a form or button with a strong call to action. On the landing page of your website, you can place links to other pages, your website, or the checkout page. As an alternative, you might include sign-up or contact forms where your clients can enter their details so that you may send them updates as needed. Be strategic in how you want to say it because this is what drives your conversion.
Best Homepage Website Examples
Here are a few best homepage design examples that Strikingly has created.
a. Swish
Image is taken from Strikingly user’s website
A compelling title and an obvious call to action are two of the most crucial components of a successful landing page. Swish opens with a catchy headline that describes the company's mission and the services it offers.
You can find a straightforward request to submit your contact information and begin browsing for makeup that will work for you on the same header banner. This landing page serves as an excellent illustration of how a quick and easy form may be useful for generating leads. Users who don't have to spend a lot of time filling out a lengthy form are more likely to participate.
b. Nicecream
Image is taken from Strikingly user’s website
Landing pages must be straightforward and uncomplicated. Users are not left wondering how to navigate the page or carry out the purposes for which they arrived. By guiding customers to specific sections of the website for in-store orders, orders for home delivery, and even if they are wanting to join their team, Nicecream makes it simple for users to accomplish their goals.
c. The Project NOMAD
Image is taken from Strikingly user’s website
Keep it basic and forceful. This website homepage design illustration demonstrates how to start with a compelling USP without using excessive flash. The website makes use of simple typography to represent the values of the company and the kinds of things it sells. By adding the logos of well-known brands and newspapers where they have been mentioned, it additionally emphasizes social proof.
d. Fighting Beautiful
Image is taken from Strikingly user’s website
You've undoubtedly figured out by now that we like things that are clear-cut and basic. Fighting Pretty's primary target market is women, thus it chooses a hue that stands out and appeals to them. Despite being in the top right corner of the screen, the call to action to donate is not lost in the content. The pink button makes it stand out in fact. The site's primary goal of empowering women fighting cancer is furthered by the moving banner's impactful graphics.
How to Create a Successful Website Homepage
Here are some useful pointers for designing your home page that will aid in raising your website's conversion rate.
- Keep Your Homepage Design Simple and Intuitive
Your homepage must have a clean, uncluttered appearance. Visitors may experience information overload if a website provides an abundance of text and images. If the material on your website is well-planned and neat, you will come out as more organized and professional. Include good-quality photos After all, a picture speaks a thousand words. This adage is true with regard to your homepage. Visitors to your website might discover more about you and your company by looking through the photographs there.
- Improve Your Buttons
Buttons aren't necessary or even necessary for every homepage, but if you're going to use them, you should utilize them correctly. Your call to action (CTAs), also known as buttons, are entry points to several additional web pages, websites, marketing materials, product galleries, and other resources. You'll need to make them tempting if your goal is to get visitors to click and take action.
- Regular Updating of the Content
Without decent, robust text, a homepage cannot be perfect. Ensuring that visitors to your site understand what it is about should be your first priority. You can go into more detail on the other pages of your website.
Conclusion
A website homepage is a separate page on your website that has the primary purpose of turning visitors into paying clients. An efficient landing page is scannable, well organized, provides clear product information, and has an easy call to action. When creating a landing page, look into the colors and content that would appeal to your target market. In most circumstances, building a complex landing page will make it less effective. Keep it short and memorable.
Choose a template first that best reflects the goal of your website. There are many responsive website templates available. Your website homepage will undoubtedly rock your online presence and further your business goals with the aid of our user-friendly interface. Always start modest and simple, then when the necessary resources become available, gradually expand it. Using our free plan on Strikingly, you can create a simple website without having to spend anything at this time. You may decide to upgrade to one of our paid plans in the future as your business develops to make use of some of our more sophisticated features.
