Social media is one of the trends in promoting e-commerce business. You can check out your feeds later and see for yourself. You will be amazed at how many business pages, on-sale products, and ecommerce websites are featured there. If you are starting out an ecommerce business, you might have tried so many marketing strategies, such as social media platforms. There are plenty of options out there for social media like Facebook, Instagram, Twitter, and Pinterest. All you have to do is set up an account for your business and let it grow organically or commercially. Nowadays, many people hang out on these social media platforms to share their experiences, products they have tried, places they’ve been, and good services, too. If you are looking for the best place to promote your business, social media is the one. And, guess what? We have awesome Pinterest tips for ecommerce businesses that will surely win you more customers.
Pinterest is the most flexible and marketing-friendly social media platform. It does not only offer tips and life hacks. Truly, you can find anything under the sun there. It also provides good recommendations and reviews about specific products or services. That is why, as an entrepreneur, you can use Pinterest to grow your business. Yes, you can connect your web pages, online stores, and content on your Pinterest account. We love making things simple and easy for our users here at Strikingly. In fact, we have made a list of the best Pinterest tips for your business. But, before we take a deep dive into this useful topic. Let us find out how it happens. How does Pinterest benefit your ecommerce business?
Image taken from Pinterest website
Why Do You Need to Use Pinterest For Business?
For business owners who do not waste any single chance to promote their products online, Pinterest is definitely on their priority list. Regardless of your target customers, this social media platform can help you thrive with people and businesses with the same niche. Thinking about its benefits, you will indeed find plenty of reasons why you should try it for your business. Because it helps you connect to a wider audience and expand your business online, Pinterest is undeniably the best place to promote your online store. By using boards and pins, you can create content leading to your eCommerce website. Thus, driving more traffic and getting more sales at the end of the day. In this article about awesome Pinterest tips, we will share with you how to use Pinterest to grow your business.
Best Pinterest Tips For Your Business
- Set Up Your Business Pinterest Account
- Claim Your Ecommerce Website
- Enable/Use Rich Pins
- Use Buyable Pins
- Always Keep Your Links Updated
- Promote Your Pins
- Distribute Products Into Different Boards
- Optimize Your Pins With Keywords
- Use High-Quality Images
- Regularly Review Your Pinterest Analytics Data
Image taken from Pinterest website
1. Set Up Your Business Pinterest Account
If you are looking to boost your brand’s identity and authority, one of the best Pinterest tips for business is definitely getting started and creating an account. Having additional sales channels that you can link to your eCommerce website is ideal, especially for startups or small businesses.
Creating a business account is a significant step because it will lead you to valuable opportunities that other social media platforms can’t offer. Since Pinterest provides its users with more professional and brandable content, you should build a strong online presence through your website. Building a stronger brand will serve as a foundation for your Pinterest business account. If you have a regular or personal account, you can upgrade it to a business account for free. This way, you can enjoy additional functionalities designed for promotional purposes. One of these functions is Pinterest analytics. You only need to fill up your name and email address to get started.
2. Claim Your Ecommerce Website
Okay, this is a necessary step because it enables you to do so many things concerning your business. So far, these are the best Pinterest tips for business websites to be discoverable online. Yes, your website plays a significant role in your Pinterest account because it will serve as your catch basin to the overflowing visitors that will check out your products. Moreover, you can use Pinterest SEO and improve rankings on mobile searches.
Setting up an online store with Strikingly is super easy, and claiming your website on Pinterest is a no-brainer. Here’s how you can do it with your Strikingly website.
- Click your Pinterest profile image, then go on Settings > Claim Website.
- Select Add HTML and click to copy, then click continue.
- It will lead you to a URL box to put your website link, specifically the URL that leads to your online store.
Image taken from Neoprene Tote Bag website
3. Enable/Use Rich Pins
Executing these Pinterest tips isn’t easy, but we keep it simple. These rich pins will enable you to provide more details about your content. It includes price information, specifications, seller contact information, etc. With rich pins, you give your posts higher chances to be pinned by your target audience. Thus, these social media services will lead to more followers and expose your business to potential customers. If you browse with other business accounts, you will know how it works. And after getting ideas, you can apply what’s best for your own account. It’s a matter of discovering and learning from others, and then you can apply your personal strategies on how to come up with winning content.
4. Use Buyable Pins
This is one of the most awesome Pinterest tips for business because using buyable pins will enable your customers to purchase your product without going anywhere. Yes, they can do it without stepping out from the Pinterest site.
An important note is stated in the Oberlo article – buyable pins are currently available to users in the U.S. on Desktop, Android, and Apple mobile devices.
5. Always Keep Your Links Updated
Alright. In this case, you have to be very vigilant in updating your online store links. You don’t link your customers to get frustrated by going far on your website just to find a 404 error or page not found. All the products you post on your Pinterest business account should have up-to-date links. You can test and conduct website checkups regularly to ensure they are working fine. What is more amazing about this buyable pin is that it won’t be displayed if it is out of stock. Hence, avoiding disappointment for the customers.
6. Promote Your Pins
You can advertise on Pinterest once you have claimed your website. Promoting your pins and saving pins related to your product will expose your business to more people online. This is the best way to use Pinterest for business. As you learn these Pinterest tips for eCommerce, you will have ideas on how to develop marketing strategy like having featured content, collaboration, and other cool stuff to promote your business online.
Image taken from Pinterest website
7. Distribute Products Into Different Boards
By having your products on each board, you create a more organized business account. It will be easier for your visitors to check out the categories one by one. If they are looking for a specific product, organizing your boards will help save time finding what they need. Moreover, it gives your product more emphasis on high-quality images, complete product details, and a link to buy.
8. Optimize Your Pins With Keywords
Just like any other platform, optimizing your Pinterest pins with keywords will give you more chances to be found by other users. Keywords optimization does not only drive traffic to your pins but also your business website. It serves as a bridge to connect your content to your target audiences. Therefore, you are making a profitable strategy with these Pinterest tips for eCommerce.
9. Use High-Quality Images
High-quality images give your Pinterest pins an attractive online presence. Think about a blurry image of tote bags or cosmetics. Do you think customers will be interested enough to check out blurry lipstick pictures? Indeed, they won’t give it a minute. Having quality images on your content will help you have a stronger brand and reputable business online. Many business owners invest in high-quality pictures because they know how significant they are. Some even hire professional photographers to take pictures of their products.
Image taken from Pinterest website
10. Regularly Review Your Pinterest Analytics Data
Being aware of your Pinterest analytics data is a great way to address issues or improve existing strategies. Keeping yourself informed about your account activity will help you find out effective solutions to achieve your goals such as brand awareness and increase profit margin. While some business owners don’t give it so much attention, you must know how important monitoring your stats regularly is.
Image taken from Strikingly website
Strikingly make it a point that our users have access to the best branding and marketing tools. With our best web services, especially for eCommerce business, the link to social media pages, for instance, our millions of users across the globe are delighted with us. You, too, build your own website and promote it on various social media platforms. Pinterest is one of the best platforms if you are thinking of growing your business. And Strikingly is the most go-to website builder to get you started.
