Simplicity is important when you're selling a product online, developing your portfolio, or creating a website for a client. A complex multi-page design isn't always needed. Instead, you can figure out how to tell users who you are and what you do for the fewest possible clicks. Using one page design will help you to make an instant connection with your audience. A single page website template may be beneficial to creative companies, freelancers, and other designers.
Due to their versatility, a structured one page website design is becoming increasingly popular in the world of web design. In a nutshell, it's a website that consolidates all your content into a single long scrolling page. Instead of separating a homepage from other pages, the material is divided into parts using strips. Instead of linking to different sites, the menu items here refer to each of these sections.
Single page web templates are lovely examples of organization, simplicity, and decision. Organizing a website, so that content and navigation remain on the same page can be a challenge, but when done correctly, website visitors can enjoy a smooth and effective user experience.
More and more web designers are embracing the one-page trend when designing a website. What is the reason for this? Because it is plain, clean, and has an eye-catching design. We'll explain why and how to construct a one-page website for your company in this guide:
Determine What Is an Appropriate Match for Your Business
Website design can be divided into two categories: one-page and traditional. One style of website layout could be a better match for your type of company and the features and goals you have for your website than the other – it's worth considering your options.
1. One Page Website/Single Page Website
A one page website or a single page website has a solid, minimalistic, and well-organized design. It's usually more image-heavy, with merely a small amount of text. The long scrolling style encourages you to be innovative when creating a story in which you have complete control over the order in which your content is shown.
A one page website, improves the user experience by allowing users to access the content in a linear manner, rather than being lost in multiple pages. The format works well on mobile websites and tablets as well. A one page website is, therefore, easier to manage than a traditional website and uses fewer resources.
This format has the ability to look fantastic in various settings, from the most innovative to the most conventional. It's worth considering if you have short-form material, like a landing page, freelance website, photography portfolio, wedding website, or any other event-related website.
2. Traditional Website/Full Website.
A traditional website is what most people imagine when they think of a website: it has a homepage and other pages including a contact page, a service page, and a FAQ page. The main reason to use this web design style instead of a one page website design is if you have many content that needs to be included on your website, including various products or services in an online store.
A multi-page website allows you to separate each piece of content into its own page, allowing you to include lengthy and detailed explanations. If you want to start a blog, for example, this classic format will make it simple for a user to search through your posts separately.
Elements to Place in Your One Page Website
Take a quick glance at the landing page of some of your favorite websites, and you'll find they all look pretty much the same. It's not a coincidence, at least in terms of the elements they appear to include in their one page website. After all, a site's homepage design is critical to its success, which necessitates including all the necessary elements from the start. The most popular elements in one page website, as well as why you should include them, are listed below.
• Content Planning
If you've determined this is the format for you, you can get started on creating your stunning one page website. The first step in building a website structure is to carefully map out all your content. Create a one page website to have complete control over the order in which your site is viewed, so make it logical and intuitive.
Begin by creating a structure to represent your visitors' journey through your website. The key message must lure them you want to express straight away – in other terms, what you want to put "above the fold" (i.e., what a visitor sees before scrolling down your website).
You'll need an About section and a dedicated place to view your contact details on every website. Depending on the details you want and need to provide, the space between will include your offering, a CTA (call-to-action) button, a meet the team section, services and goods, testimonials, a FAQ section, and a photo gallery.
Prioritize the order in which you present your material, as it will be crucial later. Delete any unnecessary details as well. If you want to create an excellent one page website, less is more when it comes to terms. Attempt to keep everything as ordered and straightforward as possible.
• Select a Website Design Template
If you've decided on a content strategy, you'll need a template that includes all the essential elements of a one-page website, like columns, a social bar, a rich footer, and more.
This image is taken from Strikingly’s Website
Strikingly has developed hundreds of customizable single page web templates that are suitable for any type of enterprise. The great thing about these models is you can customize and make them entirely your own by changing everything from the header to the footer. With these limitless possibilities, let the creative imagination run wild!
• Add Sections to Your One Page Website.
Your site's sections are the primary locations where your customers can search for the details they need. Now it's time to view your well-organized content on your website.
This image is taken from Strikingly’s Product
- On the left column, click the "Add New Section" button.
- Then, click through the available parts and choose the ones you want to use on your website.
• Use a Strong Call to Action (CTA)
Since all your content is in one place, you'll need something to attract the user's attention to your main goal, whether it's signing up for your newsletter, requesting a quote, or booking your services.
This is image is taken from Strikingly User’s Website
A CTA (call-to-action) is used in this situation. It's a short term that encourages the online audience to act right away. For the greatest exposure, it should be put above the fold on your website, giving you a great opportunity to direct visitors to a later, high-priority portion.
• Add Your Social Media Pages to the Mix
It's critical to connect all aspects of your online presence in a seamless manner. Connecting your Facebook, LinkedIn, and Instagram, and other social media accounts to your website is one way to do so. What is the reason for this? Since you want your website to receive as much online traffic as possible.
This image is taken from Strikingly’s Product
• Have a Thorough Footer
The field at the bottom of your website is known as the footer. Almost all people go there when they need to find important details, like how to contact a company. This is why it's important to have up-to-date contact information, links to your social media pages, business hours, a privacy policy, and terms and conditions in your footer. If you have a physical shop, you can also include a map in the footer.
This image is taken from Strikingly’s Product
• SEO is Important
SEO (search engine optimization) is an essential component of every website. It's the process of designing the website, so it appears higher in search results for particular keywords, resulting in increased traffic and potential customers.
• Be Mobile-Friendly
These days, browsing the Internet on a smartphone rather than a desktop computer is the trend. This is also why, in terms of SEO, websites are now ranked first by their mobile version (see Google's mobile-first index).
This is image is taken from Strikingly User’s Website
So, how does this affect your website? Simply put, it must appear and work just as well on mobile as it does on desktop. A good one page website design gives importance to readability and navigation in this process. Choosing to build a one page website is already a step in the right direction.
Examples of One Page Websites
Look no further than these Strikingly users' pages if you want to discover what an intuitive one page website looks like in its final stage. They're overflowing with ideas for you to use when you're building your own website. For your consideration, here are some examples of one-page websites.
1. Avanti
This image is taken from Strikingly’s Product
2. HealthWatch
This image is taken from Strikingly’s Product
3. Musio
This image is taken from Strikingly’s Product
A Single Page Is Often All That Is Needed
With a responsive one page website template, you can build your brand online and stand out. Why would you build something with so many moving parts? People prefer to get where they want to go as quickly as possible, and single page web templates provide them with a straightforward direction to follow. Yes, many websites need several pages, but they are not required for all. A one page website is suitable for various websites, and operating under constraints also results in a more compact design. When you don't have to, why start from the beginning? Start your website building journey. Create a one-page website to establish your online presence with Strikingly!
