The business process as we know it is slowly turning to the internet. Now, transactions can be done completely via the internet. The sales process can also take place entirely on the internet, from finding customers, educating customers, to buying and selling processes. It is not uncommon to find companies that have emerged and survived entirely from doing business on the internet.
The same is true of the nutritionist business, of course. Customers can now get services and consultations from nutritionists like you easier via the internet. From diet consultation to choosing the right supplement, everything can be done online. Nutritionists also now offer and promote their services through social media such as YouTube, Instagram, or Facebook. There are many opportunities that arise from this change and if you want to stay in this business, then you have to adapt quickly and take the opportunities that exist while you can.
One of the best things you can do for your nutrition business is building a website. A website can help you better promote and build an online presence for your business. You can also open an online shop to sell health products.
You may be wondering how it is possible for a nutritionist like you to build a website? Isn't it expensive to create a website?
Fortunately, you don't need in-depth programming knowledge to be able to build a good website. You can find website builder services that offer help in creating a nutritionist website for you. It's so easy, you can even create your nutritionist website for free. However, of course, when talking about winning the business competition on the internet, the features and assistance provided by free website builders will not be able to help you. That is why Investing in a paid website building service will be one of the best investments for your business.
Strikingly is the best website builder when it comes to building attractive websites at affordable prices. Strikingly offers the convenience of creating a website using amazing templates that you can edit as needed. Apart from that, Strikingly also offers a wide variety of features that can help you to make a profit and create a strong brand for your business.
Are you ready to upgrade your nutritionist business? Start creating your best nutrition sites by following these steps!
- Plan your Nutritionist Website
Like a business, you need to plan your nutritionist website before building it. Having a plan can help you in a number of ways such as selecting the template and features your nutritional website needs.
The first thing you have to prepare is the layout of your nutrition website. You have to plan the content and structure of your website. For example, you might plan to sell health products on your website. If so, then you need to plan how to properly organize and categorize your products on your nutrition website. You can learn from other registered dietitians websites to see how they sell health products on their website.
The next thing is visual, especially color. Color isn't just something that should be on your nutritionist website. Color is important in building your nutritional website image or brand. You may have heard that color can show the character of someone or something. This also applies to your business. A great color scheme will be able to help you create a built-in impression through your nutritionist website. As with layouts, you can look at other dietitian websites to find out how they use color on their website.
Apart from color, another important visual is the image. Just like color, you can build your brand or image through images. People will certainly trust your business more if you present yourself in a professional and friendly manner. Apart from image issues, you also need images with the right resolution. If your image is too big, it will crop up and look weird. If it's too small, your image will break and look bad. Check out our guide about image sizes in our help center.
- Create a Strong Brand
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As has been said before, colors and visuals can help you create a brand. But, what is a brand?
In a business, many people do the same thing. People offer roughly the same product or service at a competitive price. If everything is more or less the same, why should people choose to use your products and services?
One of the things that can make someone choose your products and services is a brand. A brand is something that makes your products and services stand out from the crowd. Some of the best registered dietitians websites provide a strong and unique brand for the company. A strong brand is a valuable asset for a business company and you must continue to maintain and develop your brand through public relations activities and good service.
So how do you create a brand?
You can create a brand by telling your own story. As a nutritionist, of course, the most important thing is to get the customer's trust. You can earn that trust by highlighting your professional experience as a nutritionist. You can also prioritize your education and the certifications you have taken as a nutritionist. Finally, you can share testimonials from people who have worked with you. Testimonials are one way to convince the best people because it means you can really do your job well and give satisfying results.
- Choose your Nutritionist Website Template
Strikingly provides a wide selection of templates that you can use to easily create your nutritionist website. You can also browse websites that have been created by other Strikingly users and find some of the best nutritionist websites. To make it easier, you can also browse templates by category so you can focus on finding the right template for your nutrition website.
Once you've found the template you want, it's time to build the best nutrition website with Strikingly.
- Create a Strong Title Page
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All the best nutrition websites have one thing in common: they can attract visitors from the first page. The title page has a strong influence for visitors to continue browsing your nutrition website or not. If from the start your website has displayed a good image, be it professional, trusted, friendly, or whatever, then you can hope that people will stay on your website for a long time, which is a good thing for your nutrition website.
You can use images, text, or videos on your title page. Just make sure that images and videos used in your website have high quality and resolution.. You can also put your business slogan or motto on the title page to attract visitors.
- Share the story of your business
Once you have succeeded in getting visitors interested in your business with a compelling title page, you need to tell more about your business.
Image taken from Strikingly user's website
You can use the brands or stories you created in this section. You can combine images and text to share your brand story. If you have testimonials from previous customers, both in video and in text, you can also include them in this section. For videos, you can see a guide to adding videos in our help center. For testimonials in text form, you can create a text section or a custom form to put all the testimonials your business has received.
- List Your Business Services and Products
Now that customers know a thing or two about your business, now is the time to get them interested in the products and services your business provides.
When listing your business's services and products, make sure you write down a price and description for your service or product. A good description can help customers to understand your product or service well and make them interested in trying it.
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If you want to open an online store, you can do it easily using Strikingly. You can add an online store section that has been provided by Strikingly. You can easily set up the payment mechanism for your online shop. You also don't have to worry about transaction security because Strikingly has taken care of everything for you.
Image taken from Strikingly user's website
Apart from the convenience and security of transactions, you can also categorize your products. This can help customers to find products related to their needs.
- Put Your Business Contacts
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In doing business in online media, contact is important. Customers don't have to go to your physical store to consult or ask a question or two. Now, you have to help your customers do everything online. If customers have questions, they should be able to contact via various types of channels, such as email, social media, or the LiveChat feature on your nutritionist website. Make sure to always update your contacts so that customers can call you at any time.
- Optimize the SEO of your nutrition website
You may have heard the term SEO in the business or marketing world. What is SEO?
Simply put, SEO is the ability of your website to be found by people when they enter certain keywords in a search engine, such as Google.
For example, suppose you want to find a cheap nutritionist in the city of Washington. You go to Google and type in 'cheap nutritionist in Washington city' or something similar. Google will then provide a list of web pages related to your search. How does Google search for these websites?
One of the ways Google does this is by looking at a website's keywords. Google will read website pages that have keywords that are more or less identical to the keywords you enter in the search field. Google will then rank each page based on several factors, one of which is the similarity and the number of occurrences of related keywords on a website page.
Not only keywords, but Google will also look at the structure of your website and read what content is on your nutritionist website. This means you must tag the content on your website with keywords that are relevant to your business.
You may feel overwhelmed by all this information. However, you don't need to worry. Strikingly has prepared a comprehensive guide on how to optimize the SEO of your website.
If you have successfully followed all of the steps above, then congratulations! You have successfully created your own nutrition website. You are now ready to win the competition and continue to build your website to become one of the best registered dietitian websites.
Are you ready to take the opportunity? Build your nutrition website now with Strikingly!
