Email marketing proves to be an extremely impactful method for connecting with and captivating your target audience. However, it's not just about getting email subscribers; it's about keeping them. Retaining email subscribers is a critical component of a successful email marketing strategy. The challenge is to keep your subscribers engaged and interested in your content so that they remain a part of your email list for the long term. This article will cover ten ways to retain your email subscribers and keep them coming back for more. Keep reading!
Importance of Email Marketing
Email marketing is a direct and personal way to reach your target audience and share information about your brand, products, and services. Email marketing is crucial to any successful online business, and the Strikingly platform recognizes this. By providing users with tools to create and manage email campaigns, Strikingly empowers businesses to reach their customers and potential customers directly in their inboxes.
Get ready to blast off your message to the masses with Strikingly's Newsletter feature! Located in the Dashboard under Newsletters, this handy tool allows you to send emails to your trusty followers acquired through your website forms, such as the Contact/Sign up form, blog subscription form, and even those from your Simple Store sales. And for those who can't seem to stay away, you can manually import their information, too.
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With the Audience page, you've collected all your form responses in one super sleek, inbox-style location. Now, you can chat with your audience and keep them engaged and coming back to your site.
Are you ready to reach the new heights with email marketing? The Newsletter feature helps businesses to build and strengthen relationships with their audience, promote their products and services, and drive conversions. Today, when consumers are bombarded with constant information and distractions, email marketing allows businesses to stand out and make a lasting impression on their audience. Whether you're looking to grow your brand, retain email subscribers, or keep your customers informed, Strikingly has covered you.
Why do people unsubscribe?
People choose to unsubscribe from email marketing for various reasons. Some common causes include the following:
- Receiving too many emails
- Lack of relevance or personalized content
- Poor email design or layout
- Uninteresting subject lines
- No clear value proposition or benefit to the subscriber
- Failure to provide an easy unsubscribe option
- Spam or unprofessional behavior from the sender
- Lack of engagement or interaction with the subscriber
Businesses need to understand why people choose to unsubscribe so that they can take steps to prevent it, and retain their email subscribers.
10 Ways to Retain Email Subscribers
1. Personalize Emails
Tailoring your emails to the individual can boost interaction and foster a closer bond with those on your email list. Personalization can include using the subscriber's name in the subject line or greeting and tailoring the content based on their previous interactions with your brand.
It's a no-brainer, really. If you want to retain email subscribers, you have to give them what they want. And what do they want, you ask? Exclusive, top-notch, A-class content that they can't find anywhere else. Provide a compelling reason to open your emails, make your subscribers feel unique, and demonstrate that they receive exclusive benefits by being a part of your email list.
Being a subscriber should mean they're getting the inside scoop, the VIP treatment, and the red carpet experience. Offer them special promotions, discounts that no one else can get their hands on, and maybe even early access to your latest products. Trust us; your email subscribers will feel appreciated and valued, making them stick around for the long haul. Go ahead, give your email subscribers a taste of the good life, and watch them become loyal brand advocates! Retain email subscribers, check. Gain email subscribers, check. Boost email marketing success, double check!
2. Offer Exclusive Content
Supplying privileged information, like exceptional offers, savings, or early entry to fresh products, can maintain your subscribers' involvement and fascination with your brand. This type of content can only be accessed by subscribers, which gives them a reason to stay subscribed.
3. Regular Communication
Maintaining regular communication with your subscribers is crucial to keeping them engaged. Constant contact can include sending weekly or monthly newsletters, promotional offers, or educational content. Consistent communication can help build trust and establish a loyal following.
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With the help of Strikingly's live chat feature, you can also be in touch with your audience in real time. Knowing that you are just a chat and email away will make your subscribers feel special and will want to stay as your customer.
4. Provide Value
Your subscribers signed up to receive information from you because they believe it will be of value to them. Make sure to deliver on that promise by providing helpful information, tips, or insights in every email you send.
5. Use Segmentation
Segmenting your email list based on subscriber behavior or preferences ensures that you send relevant content to each individual. It can increase engagement and keep your subscribers interested in your brand.
6. Provide Easy Opt-Out Options
Allowing subscribers to quickly opt out of your email list if they are no longer interested is essential to retaining email subscribers. Providing an easy opt-out option shows that you respect your subscribers' preferences and helps prevent them from feeling frustrated or overwhelmed by your emails.
7. Send Trigger Emails
Trigger emails are automated emails that are sent based on a specific action taken by the subscriber. These can include welcome emails, abandoned cart reminders, and purchase follow-up emails. Trigger emails can help keep your subscribers engaged and improve the overall customer experience.
8. Make it Easy to Subscribe
Making it easy for subscribers to sign up for your email list and opt out is critical to retaining email subscribers. Provide clear and concise instructions for both actions, and ensure the process is straightforward and hassle-free.
9. Measure and Analyze Performance
Measuring and analyzing the performance of your email campaigns is essential to understanding what is working and what isn't. Use metrics such as open and click-through rates and subscriber engagement to improve your email marketing strategy continuously.
10. Gain Feedback from Subscribers
Gaining feedback from your subscribers can help you better understand what they want and need from your emails. Including conducting surveys, asking for feedback, or simply paying attention to which works for your customers.
How to re-engage old subscribers
1. Segment Out the Non-Responders
Ah, the age-old question - how do you keep the email subscribers who've gone MIA? The answer is simple - segmentation, my friend! It's like a superpower in the world of email marketing. So, let's use it to our advantage and single out those subscribers who've been off the radar. Ninety days or more of no response? Time to put them in their particular segment. This way, you can tailor your approach and give them the TLC they need to get back on track. It's time to bring back the inactive and make them active again.
2. Time is of the Essence
It's time to get creative and win back those elusive email subscribers who have gone MIA. To retain email subscribers, one must understand their behavior and preferences. Hence, let's take a moment to put ourselves in their shoes and think about the ideal time to message them.
Are they early birds who like to start their day on a productive note or night owls who stay up late and check their emails? Or perhaps they're weekend warriors who love to relax and catch up on their emails during their downtime? They can also be busy business owners who prioritize work over leisure.
Knowing the answers to these questions can be the key to retaining email subscribers and boosting your email marketing efforts. You'll be more likely to grab their attention and have email subscribers by targeting your audience at the right time. And let's face it, who wouldn't want to gain email subscribers and keep them engaged with your brand?
Don't let time slip away; take advantage of this valuable insight and find ways to retain email subscribers that work for your audience. And remember, the key to success in email marketing is constantly experimenting and finding what works best for you and your audience. Keep trying new strategies, and always be on the lookout for ways to retain email subscribers and gain new ones.
Image taken from Strikingly
With Strikingly, you can unlock the answers to the mystery discussed above. Know more about your audience and unleash your inner form-builder with our Custom Form feature! Mix and match dropdowns, checkboxes, and radio buttons to create a form as unique as a snowflake. And the best part? You can easily keep track of all responses in one handy Audience list. Pro users and above, let's get building!
3. Wooing the Inbox
Retain those valuable email subscribers by impressing them with your emails! No one likes to be bombarded with endless messages, so it's up to you to ensure your emails are worth the read. Show them the love and make them feel special; after all, they're doing you a favor by opening up your emails. And that's what email marketing is all about, retaining email subscribers and gaining new ones. Put on your email marketing hat and think about the ways to retain email subscribers and leave a lasting impression. Keep them coming back for more, and your email subscriber list will only continue to grow.
4. Re-Engage with a Bang!
Let's give those dormant email subscribers a wake-up call and reignite their passion for your brand.
What's the secret to retain email subscribers? Make them sit up and take notice! Give them a compelling email with a strong subject line that's impossible to ignore. Personalize it with their name, ask for feedback, showcase your value proposition, or dare to do something different, like sending an "I'm about to unsubscribe you" email.
Remember, the goal is to retain email subscribers, gain email subscribers, and keep your email marketing strategy on point. Be brave and get creative and think outside the inbox.
Let's show our email subscribers that we appreciate their time and give them reasons to stick around. After all, we want to retain email subscribers, not just add to the clutter in their inboxes.
5. Utilize custom audiences
Retain email subscribers, retain email subscribers, retain email subscribers! It's the battle cry of email marketers.
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And how to retain email subscribers is the question on everyone's mind. But fear not, our dear email marketer, for there are ways to retain email subscribers. And one of those ways is utilizing custom audiences. That's right, use custom audiences and gain email subscribers by retargeting your email subscribers with your existing content on Facebook and Google. This way, when you send your following email, the chances of them opening it will be higher.
6. Rinse and Repeat
Rinse and repeat; that's the mantra for success, our dear readers. If you want to retain email subscribers and keep your email marketing game on point, you have to keep experimenting and trying new things. Remember, every email subscriber is unique; what works for one may not work for another.
Feel free to test and evaluate your strategies. Keep trying new ways to retain and gain email subscribers, and you'll find the perfect formula for success! Remember that the journey to becoming an email marketing master is never-ending, which makes it so exciting! Therefore, buckle up, and let's rinse and repeat our way to email marketing glory!
7. Trim the Fat
It's time to do a little trimming! The "retain email subscribers" game can get quite crowded, so it's essential to ensure you're only betting with those who are genuinely interested. When it comes to the "how to retain email subscribers" question, it's all about keeping your email marketing efforts focused and effective. If you've got a few email subscribers who aren't gaining anything from your emails, it's time to say goodbye. Letting go of these non-responders will not only save you money but will also improve your email deliverability. Note that it's all about finding the best ways to retain email subscribers.
In a nutshell, retaining email subscribers requires a combination of valuable content, personalization, incentives, and continuous improvement. By understanding your subscribers' needs and preferences, you can create an email marketing strategy that not only keeps them engaged, but also fosters a strong connection with your brand. Remember, the goal is to consistently meet and exceed their expectations, ensuring that they remain loyal subscribers for the long term.
