We hope you like good music because our opening story today is about Snapchat, Rihanna, and Chris Brown. In 2018, some game creators launched an ad campaign for a game called 'would you rather?' on Snapchat. In the campaign, users were supposed to choose one of two similar or opposite actions that they would do over the other. It should have been a cool way to engage users and drive traffic to the game, but guess what?
The ad began with, "would you rather slap Rihanna or punch Chris Brown?." Bad timing because there was news everywhere about Rihanna and Chris Brown's domestic violence issues at the time. That was certainly one heck of a marketing flop, and everyone on Snapchat let them know.
Had that been a better ad, it might have generated good money for its owners. Obviously, they knew that online marketing, especially mobile social media marketing, was good for their business. How about you, though? How well have you maximized mobile marketing?
It's okay if you have not. As you read, we will show you the best mobile marketing tips you can use to boost your business revenue. Now to the first question: what is mobile marketing?
Meaning of Mobile Marketing
Image is taken from Strikingly Product
Simply but, mobile marketing is the use of mobile devices, such as smartphones and tablets, to reach and engage with customers. This can include SMS marketing, mobile app marketing, mobile website marketing, social media marketing, and more. Let us examine the different types of mobile marketing advertising and how they work.
8 Types of Mobile Marketing
- SMS marketing
- Mobile app marketing
- Mobile website marketing
- Social media marketing
- In-app Advertising
- Location-based marketing
- Mobile Email Marketing
- Mobile video marketing
SMS Marketing
This is a form of digital marketing that involves sending text messages to potential or existing customers. It is a way for businesses to communicate with their customers directly through their mobile phones, using SMS (short message service) technology.
You can use SMS marketing for a variety of purposes. These include promoting sales and special offers, delivering reminders or alerts, and collecting customer feedback. You can also use it to send personalized or targeted messages to specific groups of customers based on their location, interests, or purchase history
Mobile App Marketing
Mobile app marketing means promoting and selling mobile apps to users. If your business has an app, for instance, mobile marketing can increase the visibility and drive downloads and usage.
Here are some tips you can use to drive your mobile app marketing strategy:
- App store optimization (ASO)
This involves optimizing the listing for an app in an app store (such as the Apple App Store or Google Play Store) to make it more discoverable by users. It can include using relevant keywords in the app title and description and incorporating visually appealing graphics and screenshots.
- In-app Messaging
Once a user has downloaded an app, your business can use in-app messaging to send targeted messages and promotions to encourage engagement and retention.
- Referral Marketing
Especially for subscription-based services, referral marketing is an effective form of digital marketing. Encouraging existing users to refer their friends and colleagues to an app can drive new downloads and usage. For better results, you can add an incentive. For example, the Strikingly affiliate program rewards users who get others to use our mobile-optimized website builder. This means you can earn up to 75% for each new user who signs up through you.
Mobile Website Marketing
It is a super-effective mobile marketing strategy. It means marketing your product or service on a mobile-friendly website. Chances are your customers are always visiting your website. The idea is to put what you offer in their faces by making the website welcoming. Here are some tactics to use in mobile website marketing.
- Mobile-friendly Design
You must ensure your website is easy to navigate and use on mobile devices. This is crucial for providing a good user experience. To achieve this, you should use a responsive design, which automatically adjusts the layout and content of a website to fit the screen size and resolution of a user's device. At Strikingly, we use these mobile marketing tips for our website, and all the templates we offer you. This means you get a website as responsive as ours - only fitted to look like what you want.
- Search Engine Optimization (SEO)
Optimizing a website for search engines like Google can help improve its visibility in search results and drive traffic from mobile users. This can include using relevant keywords in website content and meta tags and optimizing website speed and performance.
Social Media Marketing
Social media marketing for mobile is the process of promoting products or services through social media channels on mobile devices. Here are some tips to include in your social media mobile marketing strategy:
- Mobile-friendly Social Media Profiles
Ensure that your business's social media profiles are easy to access and use on mobile devices. This can include optimizing profile images and descriptions for mobile devices and using responsive design for the profile layout.
- Mobile-friendly Content
Create content that is easy to read and engage with on mobile devices. You will get more engagement and conversions from social media. To achieve this, use images, videos, and other visual elements. Also, keep your text short and to the point.
- Social Media Analytics
Using social media analytics tools can help your business track the performance of their social media marketing efforts on mobile devices and understand which tactics are most effective.
- Social Media Customer Service
Providing timely and helpful customer service through social media can help build trust and loyalty with mobile users.
In-app Advertising
In-app advertising is a type of digital marketing that occurs within a mobile app. It involves displaying ads to users while using an app, aiming to promote products or services to them.
In-app advertising can take several forms, such as banner ads, interstitial ads, native ads, and video ads. These ads are typically served by ad networks or ad exchanges, which connect advertisers with app publishers and handle the technical aspects of ad delivery.
As an advertiser, your business can target in-app ads to specific users based on a variety of factors, such as demographics, location, interests, and behavior. This allows advertisers to deliver more relevant and personalized ads to users, which can increase their effectiveness. However, you must strike a balance between delivering useful ads and respecting the user experience. If users feel that they are being bombarded with too many irrelevant ads, they may be less likely to use the app or make a purchase.
Location-based Marketing or Geo-Marketing
Location-based marketing is a type of digital marketing that uses a user's location to deliver targeted and personalized messages and offers. It involves using location data from a user's device, such as GPS or Bluetooth, to deliver relevant content based on their current location or location history. Learn more about geo-targeting from this Strikingly blog post.
Say you run a brick-and-mortar clothing store in New York. You want people within New York to come to your store. When you run your mobile ad, you should opt to show the ad to only residents of New York. That way, you are marketing to people who can actually buy from you.
Image taken from Strikingly Product
Mobile Email Marketing
Mobile email marketing is promoting products or services through email campaigns optimized for viewing on mobile devices. It involves designing and sending emails that are easy to read and interact with on smartphones and tablets to drive conversions and engagement.
To use mobile email marketing effectively, you must consider the unique characteristics of mobile devices and email clients. This can include using a responsive design that adjusts the layout of an email to fit the screen size and resolution of a user's device and using short and concise subject lines and headlines.
Mobile Video Marketing
Mobile video marketing is promoting products or services through video content optimized for viewing on mobile devices. It involves creating and distributing videos designed to be engaging and informative for mobile users, to drive conversions and engagement.
Here are some tips and tricks that your online business can use as part of your mobile video marketing strategy:
- Mobile-friendly Video Content
Creating videos that are easy to watch and understand on mobile devices is crucial for providing a good user experience. This can include using short and concise video scripts, and incorporating visually appealing graphics and animation. Read more about how to create captivating graphics on this Strikingly blog.
- Video Advertising
Businesses can use video advertising platforms like YouTube or Facebook to reach mobile users with targeted video ads.
- Video SEO
Optimizing videos for search engines, such as Google, can help improve their visibility and drive traffic from mobile users. This can include using relevant keywords in the video title and description and incorporating closed captions and transcripts.
Benefits of Mobile Marketing
Reach
Mobile devices are becoming increasingly prevalent. This means that businesses can reach a large and growing audience through mobile marketing advertizing.
Personalization
Mobile marketing allows companies to personalize their messages and offers based on a customer's location, interests, and behavior.
Targeting
Mobile marketing enables businesses to target their marketing efforts to specific demographics or groups of customers, increasing the chances of success. This will help them reach their particular target market better.
Cost-effective
Mobile marketing can be more cost-effective than traditional marketing channels, as it allows businesses to reach a large audience at a relatively low cost.
Real-time
Mobile marketing allows businesses to reach and engage with customers in real time, providing the opportunity to capture their attention and drive immediate action.
Measurable
Mobile marketing campaigns can be easily tracked and measured, providing businesses with valuable insights into their effectiveness and enabling them to make data-driven decisions.
Multichannel
Mobile marketing can be integrated with other marketing channels, such as social media and email marketing, allowing businesses to create a holistic marketing strategy.
Pro Tips and Tricks for Creating an Effective Mobile Marketing Strategy
Image taken from Strikingly User
For your mobile marketing strategy to be effective, you must take certain deliberate steps. Here are some top mobile marketing tips to help you.
1) Optimizing content for mobile devices: You must make sure that websites and emails are mobile-friendly and easy to read on a small screen.
2) Using clear and concise messaging: Mobile users have short attention spans, so it's important to keep messaging brief and to the point.
3) Personalizing messages and offers: Mobile marketing enables businesses to send targeted and personalized messages and offers to their audience, which can increase engagement and conversions.
4) Using mobile-specific features: Mobile devices have unique features, such as GPS and push notifications, that can be leveraged to create more engaging and interactive marketing campaigns.
5) Testing and optimizing: It's essential to regularly test and optimize mobile marketing campaigns to ensure they are effective and achieve the desired results.
Best Tools for Mobile Marketing
Apple Search Ads
Apple Search Ads is a platform that allows businesses to create and run targeted advertising campaigns within the App Store. Apple Search Ads offers a range of targeting options, such as keywords, location, and demographics and provides detailed analytics to help businesses track the performance of their campaigns.
You can equally place a Google search ad on your Strikingly website. This will make your website more findable by your potential customers. Read this article to learn how to do that.
Adjust
Adjust is a platform that allows businesses to track, analyze, and optimize the performance of their mobile marketing campaigns. Adjust provides detailed analytics and will enable businesses to A/B test different elements of their campaigns to optimize their effectiveness.
Mobile Marketing Automation Platforms
There are several mobile marketing automation platforms, such as Braze and Leanplum, that allow businesses to create, manage, and optimize their mobile marketing campaigns. These platforms offer a range of features, such as messaging and push notification capabilities, targeting options, and analytics, to help businesses effectively reach and engage with their audience.
Now that you have learned about mobile marketing, explore it to get impressive business results. Remember, keep your website and apps mobile-friendly. Every Strikingly website template is automatically built to be mobile-friendly. You don't have to worry about hiring a developer to build two different websites for you. Explore some of our website templates here.
We wish you and your business well.
