Website design is among entrepreneurs' key weapons when building an online presence. Now that everything is becoming digital, it is only a must for online businesses to adapt to this setup to achieve their goals quickly. Creating a solid website design for their online interaction would make it easier for them to sell their online products without a physical store and a bunch of employees. Once they have picked up the most suited website builder, they can quickly start a website where they can communicate with their target audience and get more sales.
However, website building could sometimes be too challenging. The quote "nothing lasts forever" applies to every website design created by anyone in the world of website building. No matter how efficient your initial website design is, the time will come when its performance will get slower, resulting in weaker website performance. As an entrepreneur and a website owner, it is your job to ensure that no matter what happens, your business website can get better in no time.
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Every digital business has its way of improving its website designs. One of these is through an effective website redesign strategy.
What is Website Redesign?
Website redesign is precisely the word it is. It can be defined as a process of improving, refreshing, and modernizing an entire website's aura. When you do website redesigning, your main goal is to change how your website looks and improve the vibes it gives off to your online audience. A website redesign project can also include converting a website into a new online platform with new functionality, like an eCommerce website or a membership page.
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Benefits of A Website Redesign Checklist
Undergoing a website redesign process isn't mainly to improve a website's aesthetics and vibe. Unknown to many, a single website redesign strategy can benefit your online business. Some of them are as follows:
1. It makes it easier to adapt to website trends.
If there is one fact about the world of website building and eCommerce, it is that everything can change. In just a snap, everything could be different from how they were before. Website trends are among the essential elements entrepreneurs consider today before making their marketing strategies. Website market trends tell businesses what techniques they must do and what they should avoid implementing in their business to succeed. By learning practical website redesign tips, you can easily create a flexible platform for changes brought by website trends. You can improve your website and make it more "trend-friendly," meeting your current market's evolving needs and demands.
2. It gives better security and improved SEO performance.
The online community isn't as safe as how you think it would be. It is an instant plus point for online users if a website can protect them from various online threats and fraud. You can make your website more protected from cyber crimes by doing a website redesign. You can update your website security to ensure that your essential data and audiences are free from internet attacks that can cause serious problems.
To make a website powerful, it must be an SEO-equipped website. SEO performance is another element you can improve when you use a website redesign strategy. When you do website redesigning, you can use more powerful SEO tools which can help you increase your ranks quickly. And when your levels are higher in search engines, you are more likely to appear on your target audience's search results, making them one step nearer to you.
3. It helps you outsmart competitors.
One best benefits you can earn from having a guide to website redesigning is acquiring a stronger brand identity. The world of digital commerce is challenging. Competition is everywhere, requiring you to be constantly aware of what your competitors are up to. It may seem not to like it, but online users are more fond of updated and well-functioning business websites. If a user notices that your website is too slow or too complicated to navigate, they'll eventually log off your website. By learning all about website redesign strategy, you are equipping yourself with a solid weapon to outsmart your competitors. You can create a platform that is always in trend, making you a better option than your competitors.
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When Do You Need a Website Redesign?
Completing a website redesign checklist could be confusing if you are unsure when to do one. Below are the top three signs your website needs a website redesign.
1. Difficulty in navigation
Navigation is vital to every website. It is essential to how your online audience will appreciate every element you put on your website. Poor navigation performance can lead to losing some of your website visitors. To save you from a decrease in sales and returning visitors, conducting a website redesign strategy is one big help. A website redesign can make way for new feature updates and functions to help create a more effective business website navigation.
2. Unresponsive Pages
Unresponsive pages are something that can make anyone lose their patience. Customers who experience this kind of interruption are more likely to instantly leave a website without going through pages. Once your website contains unresponsive pages, you are more prone to losing website visitors and getting lower search engine rankings. A website redesign checklist can allow you to add a mobile-friendly interface to your website. This website redesign strategy gives you a more responsive interface that your customers will like.
3. Security Issues:
Security and safety are prioritized by every online business. As an entrepreneur, you are responsible for every piece of information you get from your website visitors. You must ensure that every user that visits your website doesn't feel threatened by sharing their knowledge with you. Learning a guide to website redesigning can help you quickly notice when your website needs some upgrading. Older websites are more prone to cyber-attacks because they have weaker security systems than those which have undergone website redesigning.
Image taken from Julieanne Feir
Guide to Website Redesigning
If you plan to redesign a website, you might need some website-building tips first. Below are three simple yet helpful tips you can use in creating your guide to website redesigning.
1. Set realistic goals
If there is one thing you need to do before doing your website design, it's to set your goals straight. Having a clear set of goals makes it easier to develop an effective plan. In a website redesign, you must know what you want your website to be.
- How do you want your new website to look?
- What specific features do you want to add to your website?
- Do you wish to redesign your website to improve your SEO and site metrics?
- Are you planning on making a multiple-paged website?
- Do you want to target a new group audience and reduce bounce rates?
- Is this new website design short-term or long-term?
Ask yourself these questions to make it easier to figure out what you want to happen. Whichever goal you choose for your online business, always ensure they align with your company's priorities.
2. Protect Your SEO
SEO is an important element in any website. It helps you give your audience an online platform that is secured with powerful keywords they might need to find what they are looking for. If your business website is SEO-equipped, you are more likely to appear on various search engines, putting you closer to your target audience. Protecting your business website's SEO efforts during a website redesign process should be your top priority. This is one of the reasons why team members from your marketing team should also be involved in the whole website redesign process. Their primary job is to ensure that all SEO best practices on your business website have been followed during the creation of your new website. The keyword footprint used by your online business must be benchmarked to see if your website redesigning was successful. This process must include the following:
- Uncovering the current website keyword difficulty baseline
- Identification of the top-performing assets
- Keywords ranking in the top 10 positions
- Matrix of recent keyword numbers
3. Make it user-focus
One of the most critical aspects you should remember before a website redesign strategy is to make your design user-focus. A website primarily designed for its target audience is more likely to achieve its goals. No matter how attractive your website redesign is, it would be useless if your target audience could not navigate it properly. Online businesses must never forget that the online audience plays a vital role in deciding how long you will last in the business world. A website redesign checklist's primary goal is ensuring that visitors and potential clients can easily transact with you. Once your online clients notice how are paying attention to them, they are more likely to come back to you. After all, it is them that you need to impress with your website redesign.
Image taken from Troy Liew
Effective website design is crucial for every website owner's eCommerce success. To secure a stable number of website visitors, you must ensure that your webpage design is well-functioning. It would be best if you made efforts to build an online platform where your audience can reach out to you without getting stressed. As an effective entrepreneur, creating a website design, everyone can access anytime they want must be your number one priority.
If you want to know more about website design, chat with us today, and we'll get you started.
