Business Tips You Should Know: Building a Marketing Funnel That Works

You should get your marketing funnel correctly if you want your company's sales process to run smoothly and efficiently. Some company owners are abandoning the word "marketing funnel" because they believe it is too conventional or generic to define the lead nurturing process that leads to a sale. A marketing funnel is still a helpful way to explain a complicated process, and it's a nice visual to visualize the entire process from beginning to end.

Each step of the sales funnel affects customer conduct. You must have a thorough understanding of them. Fully understanding each step allows you to employ strategies to increase the number of people who progress from one to the next.

What is a Marketing Funnel?

If you've made any effort to understand marketing analytics, you've almost certainly come across the term "funnels." What is a marketing funnel? And why are they important? A marketing funnel is a method of breaking through the consumer path from "awareness" (when they first hear about your company) to "purchase" (when they're willing to buy the product or service). Post-purchase follow-ups, as well as cross- and up-sells, are often included in sales funnels.

Basically, a marketing funnel is a helpful method for visualizing the route consumers take from first learning about your brand to making a purchase. Understanding them will help you figure out why certain customers convert and others don't.

Conversions and Stages of the Marketing Funnel

It's important to remember that there isn't a single agreed-upon version of a marketing funnel; others have many "stages," while others have a few, each with different names and actions was taken by the company and the customer. We'll walk you through the marketing funnel stages, so you know exactly how it works. These stages will also be the building blocks of your sales funnel template.

1. Awareness

The highest stage of the marketing funnel is awareness. Advertisements, as well as market research and exploration, bring potential customers into this stage. Events, advertisements, flea markets, content (articles, infographics, blog posts, etc.), workshops, email marketing, seasonal campaigns, social media, SEO, and other methods are used to build trust and brand management. Lead generation occurs here, where data is gathered and leads are gathered into a lead management platform for nurturing down the marketing funnel.

2. Interest

After leads are created, they progress to the interest stage, where consumers learn more about the business, its goods, and any worthwhile information and analysis it offers. Brands can use this chance to build relationships with the people in their lead database and promote their positioning. Marketers can nurture leads through emails, more focused material from industries and brands, classes, bulletins, and other methods.

3. Consideration

Prospects have been converted into marketing qualified leads and are now considered possible clients at the consideration stage. Companies may use scheduled email campaigns to deliver prospects more product information and deals while maintaining to nurture them with relevant content, freebies, and more.

4. Intention

Leads must show that they are interested in purchasing a brand's product or service to get to the intent stage. This can happen during a questionnaire, after a sales presentation, or after a product is added to an eCommerce website's shopping basket. Marketers can use this chance to create a compelling argument for why their item is the best option for a customer.

5. Evaluation

Buyers reach a decision on whether to purchase a company's service or product during the evaluation stage. In most cases, marketing and sales collaborate closely to guide the customer through the decision-making process and persuade them that their brand's product is the best option.

6. Purchase

Congratulations! This is the final stage of the marketing funnel, where a prospect decides to buy and becomes a customer. This is where the sale transaction is handled by front-end employees. A positive buyer experience can lead to recommendations, which feed the top of the marketing funnel, and the cycle repeats itself.

Depending on the consumer and industry, you may want them to buy something, sign up for something, or fill out a form. A conversion occurs when someone does something you want them to do. From exploring to doing the action you want them to do, the visitor converts.

Consider a buying funnel for an online store. Before a visitor may purchase a product, they must complete many stages. This is how it appears:

They go to the Website.
They browse for products.
They choose to add a product to their shopping cart.
They complete the transaction.

Additional steps/actions can be taken in between each of these processes, but they are irrelevant in the marketing funnel unless they contribute to the ultimate action. Here’s an example of a funnel on Strikingly’s Site:

Just the Tip

This image is taken from Strikingly’s User Website

Sample Sales Funnel:

This image is taken from Strikingly’s Product

Why is a collection of conversion processes referred to as "funnels"? Because there are many people who take the initial step at the start of the procedure. As the crowd moves forward and takes the following steps, some people drop out, and the throng thins or narrows. Your sales team gets involved even later in the process to help complete the business.

Losing clients may seem a bad thing, but it isn't. The truth is not everyone who enters your funnel will become a customer. Everyone who visits your website or views a Facebook ad enters at the top of the funnel. Only the most enthusiastic customers will progress further down your sales funnel.

How Important is a Marketing and Sales Funnel for Your Business?

Establishing a marketing and sales funnel begins with a detailed analysis of your prospective customers, how and where to approach them, and how your service or product can assist them. Then you must figure out which stages your customers go through and how you can react to them with interaction. Consider what you want to say in each step and where you want to position it in the customer journey. Eventually, determining the stage at which marketing and sales diverge is critical; when does a lead get to be a prospect?

1. Time and Efficiency

A well-built marketing funnel ensures efficient sales and marketing delivery and saves you or your workers significant time. An automated sales funnel ensures the website and communications generate a steady stream of leads at all times of the day and night. The marketing department will concentrate on contact within this funnel, while the sales department can focus on prospects in the final stages of the consumer path, and therefore your funnel.

2. Educating and Advising

Customers have an unconscious or conscious desire to be consulted and guided by experts when making purchases. They want assistance in making the best decision possible. A sales and marketing funnel allows you to satisfy this need while still positioning the business and product as the solution the consumer requires.

Improving Your Marketing Funnel

You'll better adjust your content and user experience to fit your clients' needs if you have a better understanding of their progress on your website. You'll gain insight into their decision-making process and what they need to see from you in order for their choices to be influenced.

You'll want to link your ideal clients to the marketing funnel, so you can tailor the content you create and the website you build. You'll have the most success engaging people and persuading them to see your company as a trusted expert if you can sit down and produce content for a specific person at a specific stage in their purchase journey. It's critical to track your content's performance as you create it, so you can learn more about what inspires your clients to go from one step of the marketing funnel to the next.

When building your sales funnel template, contemplate the following questions:

At this point, how will customers find me?
What type of information do I need to give them to help them progress from one stage toward the next?
How will I know whether they've converted or progressed to the next stage?

Marketing Funnels and Strikingly

After learning the important details about marketing and sales funnel, it’s now time to get your business going! You’ll be needing a professional website to market your products and services. What better way to do that with a zero-hassle and code-free website builder! We can help you create a gorgeous website in just 30 minutes because Strikingly keeps things simple and focused. Here are some more advantages to use Strikingly as your website builder:

1. Built-in Analytics

The Analytics tab on the Strikingly account dashboard shows you how many site visitors you have and where they came from (by country). We also break down the sources of visitors, like direct traffic, media platforms, and traffic from other websites. It’s mostly a sales funnel, but it’s almost the same.

built-in-analytics-for-your-marketing-funnel

This image is taken from Strikingly Product

2. Ready For E-Commerce

Go with ease with your marketing funnel stages. Strikingly has a built-in eCommerce setting for your business. Simply install our Simple Store and link it to your PayPal or Stripe account. Begin making transactions and earning quickly. Strikingly is designed specifically for selling. Shipping, pre-order, coupons, membership log-ins, and more can all be added. We help sell a single item or a hundred products simply.

ecommerce-ready-for-your-business-bondi-bandits

This image is taken from Strikingly’s User Website

3. Consistently Upgrading

As one of the finest website builders for small businesses, Strikingly places the same level of confidence in their clients as they do in their company. Hence, we make an effort to offer significant new updates, features, and trending topics weekly.

This image is taken from Strikingly Product

4. Free Option

Strikingly provides both a free account and cheap pricing. All options include a 14-day risk-free trial. Do you require more than one website? Strikingly offers a pro-yearly package that includes three Pro websites (meaning you can create 3 separate websites with Pro features).

This image is taken from Strikingly Website

5. Service at Its Finest

Become one of the world's happiest entrepreneurs. Strikingly takes pride in making the process of creating a website as simple as possible. Strikingly is trusted by millions of entrepreneurs and creatives for this reason.