Every artist in the creative field requires a portfolio to showcase their work. A portfolio is one of the most important aspects of a makeup artist's job because it allows them to showcase their work and gain more clients. Even if a makeup artist comes highly recommended by word of mouth, a new client will always want to see their portfolio before hiring them for the job. If you're reaching out to new clients, a professionally designed make up artist web site will help you make a good first impression. A good portfolio is always important, whether you are a newbie or a seasoned professional.
Strikingly has assisted thousands of individuals and businesses in developing their online presence by creating beautiful and modern websites. The best makeup artist website did not appear anywhere on the internet. They are designed by creative professionals like you, with the assistance of a good website builder. So, in this article, we'll look at how to create professional makeup artist websites.
Best Practices for Creating a Makeup Artist Website
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Creating a portfolio is essential for any makeup artist, whether you are a beginner or a professional. The best makeup artist websites highlight two things -
- The artist's distinct style, technical abilities, and techniques
- Expertise in the field and clients with whom you have worked
How do you create a make up artist web site that will impress your clients and help you get more work? Here are a few best practices examples:
1. Choose a Niche
As a makeup artist, it is critical to identify your niche and demonstrate your expertise in it. Clients frequently prefer makeup artists who specialize in the type of makeup they require, whether for a bridal, model shoot, or an important event. You must identify your niche and demonstrate your full potential in it.
Seasoned professionals can have expertise and experience in more than one niche; additionally, you can create two portfolios or divide them into sections - for print. You can have different segments on an online version.
It's amazing to see how versatile artists eventually specialize in a specific niche as time passes, and you might decide to do the same. The great thing about Strikingly is that if you want to re-brand, you can easily customize and redesign your website. Remember this as you create content for a makeup artist website and other online spaces in the future. Many things can always be better.
2. Select a Simple Layout
Image is taken from Strikingly user’s website
Your layout has the potential to make or break your chances. It is one of the most important features of any website. Your layout will include not only the placement of your photos and the placement of your navigation bar. You also don't want to make it difficult for people to find the menu and the types of photos they want to see. Create a user-friendly page that people of all ages can access whenever and wherever they want. Remember that the more add-ons you have on your website (for example, widgets and other attachments), the slower it will load. If it is too large, it may crash if the Internet connection is not strong enough. More people will want to look through your entire website if you keep your makeup artist website template as simple as possible. Your home page is the most important of all the pages because it gives potential clients their first impression, and if they are unimpressed with the first page they see, they will not take the time to see the rest of the pages you have worked so hard on.
3. Have a Stunning First Impression
The first rule of creating an impressive makeup artist website is to have a stunning first image that serves as the foundation for the rest of the portfolio. A stellar first image will ensure that the first impression of your portfolio catches your client's interest and attention, as they say - a first impression is the last impression.
4. Make Use of Eye-catching Client Images
Image is taken from Strikingly user’s website
Use your experience working with an influencer, famous actor, notable artist, or model to your advantage. As a beginner, you may not have that advantage; however, if you have assisted a well-known makeup artist, you can use that reference. Make sure that these images are among the first few in your portfolio.
5. Display a Variety of Images and Styles.
Clients will always prefer a versatile makeup artist who knows how to create a variety of looks - this is proof of their mastery of the craft. You must expand your portfolio on your makeup artist website as much as possible. You do not have to wait for assignments even if you are a beginner because you can always incorporate the looks you learn while taking a makeup course. If you have a generic portfolio, include a variety of looks such as clean makeup, makeup for a fashion shoot, makeup for events, and so on.
6. Include Before and After Pictures
Before and after photos are essential when showcasing your work in terms of make-overs, bridal makeup, etc. They may not be as critical for editorial work. If you specialize in bridal makeup or event makeovers, make sure your portfolio includes a before-and-after section.
7. Testimonials from Customers
Image is taken from Strikingly user’s website
Choosing a makeup artist is an important decision for clients, regardless of whether they are planning a wedding, an event, a photo shoot, or something else. Client testimonials will be crucial in gaining their trust. Written and video testimonials are both acceptable.
8. Make Use of the Power of Social Media
Image is taken from Strikingly user’s website
Social media can help you expand your reach and creatively showcase your talent. Create different sections to highlight your niche. Do not mix your professional makeup account with your personal account on social media. Keep in mind that your social media profile extends your portfolio. Keep your page's name simple, so people know it's a makeup artist's profile. Make a social stream section in Strikingly, so you don't have to update two platforms every time you start a new project. With a social stream feature, you can share the same content from your Instagram account to your makeup artist website and add it to your growing portfolio of work.
9. Involve Your Audience
You can use your makeup artist website to interact with your followers in addition to creating content that people want to see. Your contact information should be prominently displayed on your pages so that visitors know how to contact you. Double-check the information you disseminate because a missed opportunity cannot be recovered. We can never predict when a client who can lead to larger projects will visit your website. As a result, make sure your contact information is up to date, visible, and easily accessible.
Freelance makeup artist website should include a feature that allows artists to communicate with their followers and clients. Include a chat feature on your website so that you can respond to inquiries and questions in real-time. You can even post a regular schedule of when you'll be available to communicate with your audience, so they know when to expect you. You can encourage your regular visitors to sign up for your newsletter as another way to keep them up to date on your activities. Add options to your newsletter subscription, so you know which updates to send them only.
Create blogs or videos that will pique your followers' interest in your projects. You can respond to them via your blogs and vlogs and give them a shout-out to show them how much you appreciate and care for them. To keep your makeup artist website optimized, keep it substantial but brief.
Creating a freelance makeup artist website is a thrilling experience. Remember to keep your makeup artist website consistent with your brand. It should not be difficult to determine whether you specialize in a specific style or want to keep it versatile. Make your site as minimal and straightforward as possible so that textures and colors do not clash. Categorize your content so that your audience does not become lost in a sea of beauty and arts. Connect your website to your social media accounts, so you don't have to upload to each platform separately. Engage with your audience at all times because they can assist you with your online presence.
Strikingly has made website creation easier and more interactive over time. Aside from the beautiful makeup artist website template available, experiment with the various features on your Strikingly website to discover new ways to engage your audience.
Finishing Up
Creating a makeup artist website is a continuous process. As your experience grows and you gain new clients, your portfolio will need to reflect that. As time goes on, you'll have more photographs to show, trends to capture, and creative ways to add to your portfolio. When you're just getting started, it's a good idea to look at the portfolios and websites of experts in the field.
