If you are an artist, it is easy to focus on exploring new techniques to enrich your experience. You spent countless hours evolving yourself as an artist, getting better by completing each of your tasks. Making beautiful things is a good habit to have but if you want to showcase your beautiful work to a wider audience, it is an entirely different ball game. This is where you should know how to build a portfolio website for artists.
There comes a point in your career when you have to see the business side of things. Art portfolio websites can work in the form of digital business cards. It will help you to display your creative talent to the audience. As an entrepreneur, it is important to attract interest in your work through an online art portfolio. You must learn how to engage with the wider field, meet new clients, and attract them to your art portfolio website.
Reasons to Create Art Portfolio Website
1) Showcase Your Work
Image taken from Strikingly User’s Website
In a world driven by social media, having a strong online presence is important to attract wider audiences. This is exactly the case with portfolio websites for artists. If you want to show your masterpieces to the audience, you must have a healthy online space. An art portfolio website allows you to show your art pieces professionally. When you organize your art pieces on your website, your clients will find your content more interesting than all the other contestants. As a result, you will have more opportunities to get hired.
2) Builds Personal Branding
When you are in the world of art, you are going to face a lot of competition. If you do not evolve as an artist, you can get left behind. You must build your brand identity to ace the game. By understanding how to build an art portfolio website, you will eventually gain more attention.
Image taken from Strikingly User’s Website
When you learn how to create an art portfolio website, you must focus on website content that showcases your brand personality. You shouldn’t shy away from expressing yourself more. You can even promote your art skills. This way, your customers will remember you in more ways than one, and pick you over your competitors.
How to Build an Art Portfolio Website?
1) Choose a Template
Once you are done with your domain name, you must select the best website template for your art portfolio website.
When you create your art portfolio website, make sure that you choose a basic and clean theme. Simple templates enable you to create a design where your artworks are the focal point.
Strikingly provides its users with clean and responsive website templates, which means these templates are optimized for mobile phones. By building an art portfolio website on Strikingly, you can manage your platform on your mobile phone or your desktop. Strikingly also gives you the authority to change your website version from desktop to mobile (or vice versa).
2) Post Your Best Work
After picking your website template, you can start adding your artwork to your website. If we were to recommend, publish your best work.
3) Get a Domain
Domain names are essential in making your website work. It is the same as the website name of your art portfolio website. When you buy a domain name, you buy a permanent space for your future portfolio website for artists. By owning a domain, your audience will find it easy to locate your website.
Currently, website builders have proved to be game changers in making your dreams come true, especially Strikingly. You can get a domain for free on the first year to kickstart your art portfolio website. Remember, you must choose the best art portfolio website name for your platform.
Strikingly is a website builder that makes users’ life easy when it comes to identifying the best domain name.
4) Connect Social Media
Social media is a powerful tool to promote your art portfolio website. In the current day and age, every business is influenced by social media. According to the reports shared by LinkedIn, 71% of the small to medium sized businesses use social media to market themselves. Out of those businesses, 52% tend to post daily.
For example, you can add images of your artwork alongside wonderful captions to capture the attention of your followers on social media. If you are on Facebook, make sure that you use hashtags so that you can attract a wide range of audiences. If you just created your social media account, make sure that you ask your initial followers to share your social media posts, which will bring more followers to your page eventually.
Considering the focus would be around your artwork, Instagram is the most suitable social media platform. Instagram is the best-suited platform for promoting quality images.
Elements of an Effective Art Portfolio Website
1) Awesome Website Name
The website name is the first thing that the audience recognizes when they surf the Internet. It influences your brand management strategies as it attracts customers based on their appeal. The website names try to eliminate the “boring” factor instantly within your potential audiences’ minds.
If you don’t want to go through the pain of being rejected, you must create a list of the best art portfolio website names that you can envision. You cannot register duplicate domains as they are unique all the time. You must think out of the box and choose a name that convinces your customers to return to your site.
Your chosen art portfolio website name may also help you in creating a website logo and favicon to make your site look more attractive. It will make it easy for you to not just market your brand to a wider audience, but also create a name for yourself in the art industry.
Strikingly enables users to add favicons on their art portfolio websites. You can upload your brand logo and the favicon on your website via the Strikingly editor
2) Attractive Website Design
If you look at the art portfolio website examples on Strikingly, you will realize that all of them have the power to engage with the audience. Your website must contain strong visuals and a call to action (CTA) button to catch your audience’s attention instantly. Your attractive website design should convince your site visitor to stay on your platform and look around.
Image taken from Strikingly User’s Website
Your art portfolio website design must be unique to your audience. Strikingly is a website builder that provides its users with a great collection of art portfolio website templates that are created with modern practices in mind. Every template comes with content recommendations that you, as a beginner, can use as a guide. However, if you want an advanced website design, you can expand your website by containing more than just the basic content requirements for a fully-functional website.
Strikingly helps users to customize their art portfolio templates to suit their brand personality. You can choose your color schemes and create your custom brand colors to apply to your art portfolio website.
3) Creative Website Content
When you create your art portfolio website, your website content influences your brand image. You can share your story by writing blogs and publishing them on your portfolio website. You can guide your audience so that they understand the reasons and motivations behind all of your artworks. The last thing you want to see is your visitors getting bored after coming to your website. You must make sure that you update your website regularly to give your visitors something new to see every time they land on your platform.
You can add a simple blog to your Strikingly website to share your written content easily and provide insights into your artwork. You can also add a customized audience section to allow your customers to share their thoughts and feedback on your art portfolio website performance. By adding a contact form on your Strikingly website, you can improve the areas where your customers feel you are lacking.
Image taken from Strikingly User’s Website
Art portfolio websites do not make any sense without a gallery section. Users create portfolios with an organized structure of projects and tasks. Organized content is crucial because the customers note it as soon as they land on your web page.
When you create your art portfolio website, you must take considerations of how you want your gallery to be displayed to the audience. If you create a positive first impression within your audience, you will make them want more. Your website shouldn’t just have a quality website design, but it should also showcase the passion you have for your chosen niche.
Create Your Art Portfolio Website on Strikingly
Strikingly isn’t any random website builder where you can build your website. It is an exquisite website builder that provides users with extravagant website features to showcase their masterpieces to the audience. From a collection of responsive website templates to exquisite website features, you can understand how to build an art portfolio website on Strikingly.
You can add a contact form to your website so that you can understand your perception within your audience. You can add a simple blog to your website to share your thoughts about your chosen masterpieces. You can also add a simple store to sell your artwork online. All of the three mentioned features can play their role in making a quality art portfolio website.
If you have any more questions regarding our website features, you can talk to our Happiness Officers. Once you remove all your doubts, start your journey by making the best art portfolio website today.
