Creating an under construction page for your business website requires a strategic plan. You can’t just say “sorry, this site is unavailable” to your customers and that’s it. An under construction page or a maintenance page is needed to execute regular updating of your website. If you have a website coming soon, you must also ensure that it has the features you need to set proper expectations and gather information or feedback from your customers. Here at Strikingly, we’ve worked with several users with the brightest ideas for making a website for personal and business purposes. We also have website templates for under construction pages that most official websites use as stepping stones to establish their brand online. So, let us get to the bottom of what is an under construction page, why it is important, and how you can create one with Strikingly.
What is an “Under Construction Page”?
There are two reasons why you’re closing your website. This can be due to system updates, or you are launching a new website soon. Regardless of the reason, a good website design for an under construction page should be able to deliver the right information and set proper expectations to your customers. Make sure you make a website with informative signage that tells your customer what to look forward to. The purpose of creating a coming soon website or under construction website is to connect with your audience and make them feel excited about your upcoming launch. Most website builders, such as Strikingly, have the best features to make a website, especially an under construction page. You can add cool features to bring out the message clearly to your audience. Also, it’s a perfect opportunity to gather contact information from your target customers. Perhaps, we can put it this way: an under construction page is not always bad after all.
Image taken from Strikingly templates - Avanti
Why is a Good Under Construction Page Important?
Building a good under construction page is important. Because you can’t just flash a short message telling your website visitors that your online shop is temporarily unavailable or down for a while, it should give them something good to expect. The words you will use can seriously impact whether your customers will come back or forget about your website existence. This is why you need to be transparent and consistent simultaneously. In a perfect world, an under construction website can have the message “We’re working on some updates, come back soon”. However, in the real world, only a few customers will remember to return to your website. Unless you hint that you are up to something exciting and beneficial for your target customers, things won’t work out the way you want them to. Thus, a good under construction page is key to setting up for bigger and brighter business ventures online, just like when you’re about to launch demos online. Check out one of our website templates called CodeSquare.
Image taken from Strikingly template - CodeSquare
We have some of the finest tips to teach you how to build a free website with Strikingly. Since we are discussing an under construction page, we will also share the best features, web services, and tools you can use. Not to mention our ridiculously easy-to-set-up website templates that our users love, you have options for website design for the coming soon page. Are you ready to take a few steps on how to build your own under construction page? Check it out below.
How to Create an Under Construction Page with Strikingly?
You might think that building a website is just for experts only. Well, that isn’t true because we’ve got the easiest way to help you set up a website and go live in no time. Check out these features you can use to build a construction website with us.
- Choose a Template and Edit
- Add Coming Soon Message
- Create Clear Call-to-Action Information
- Use SEO Optimized Keywords
- Display Contact Information
- Add Custom Form
- Create a Signup Form
1. Choose a Template and Edit
With Strikingly, you can choose from over a hundred stunning website templates for business and personal needs. You don’t need to learn to code to make a website with us. Just pick the web design you want for the under construction page, and add visual elements and message. Voila! You can publish it in minutes.
Image taken from Strikingly template - Tasteful Tones
2. Add Coming Soon Message
In creating a coming soon message, depending on why you have to pause business for a while, you need to be clear and concise about it. For example, most under construction pages will put “This site is temporarily unavailable due to system update” while a coming soon message will say “We’re about to launch our new website, keep in touch for updates”. As you see, a coming soon message sounds promising and exciting. Moreover, you can use the phrase “keep in touch for updates” by acquiring their email address where you can send out newsletters.
Image taken from Inspire Organics website
3. Create Clear Call-to-Action Information
A clear Call-to-Action information on your under construction page can also help with lead generation. By simply indicating what your website is up to, you can encourage your customers to take action. For instance, you can say, “Become one of our first 100 subscribers”. When you get your customers' attention on something beneficial for them, they will definitely visit your website again. Setting proper expectations is important in making effective Call-to-Action information.
4. Use SEO Optimized Keywords
Make sure that the keywords you used in your under construction page are relevant to your business goals. It may harm your SEO when your website is not working, but you can have a good strategy by including some of the most important keywords you’ve used. When your website has been running for some time, you’ve probably built a good brand image and ranked well on search engines. But, if you need to pause for a while, you can take advantage of a short copy to use targeted keywords so that your website will not lose it completely online.
Image taken from We Are Superheroes website
5. Display Contact Information
With our Simple web editor, you can add contact info on your landing page or at the bottom part of your website. In the case of building an under construction page, you can add contact info for urgent inquiries from your customers. This is also good for your business accountability because your customers can directly send concerns. It’s how vital your contact information is when making an under construction website, especially if you’re running an ecommerce business or dealing with the service industry.
6. Add Custom Form
Custom form is a great feature you can add to your website here at Strikingly. Regardless of why you need to build an under construction page, you can add a custom form to gather your customer feedback, inquiries, surveys, or polls related to your upcoming business launch. Just be creative and objective in creating a good under construction page. It can be a make-or-break situation, but you can definitely make it right with these features.
7. Create a Signup Form
A Signup form is an ideal feature if you plan to send out newsletters to your customers. It’s another way of getting members online. This way, you can personalize your recommendations and directly communicate with your members via email updates. Most businesses use newsletters to promote their website, an upcoming product launch, or recent development on certain changes. Thus, having a sign-up form can help your under construction page drive traffic to your official website.
Image taken from Strikingly template - Coming Soon
Final Thoughts
You might think that an under construction page is just temporary and taking it for granted is easy. But, one thing you shouldn’t miss as a business owner is the opportunity ahead of you. Under construction pages can be a stepping stone for a bigger and stronger online business brand. Therefore, making a clear and compelling message can lead to good results. With Strikingly, you can ensure that you have the best web services and features readily available to make a website. We have drag-and-drop features that you can use to edit website templates. We understand that it’s a crucial stage when your business website suddenly goes out for some time. This is why we have a team of experts, our happiness officers here at Strikingly you can chat with. Take time to check out our users' websites and learn from the best examples that took them to a global audience. We are proud to say that we’ve worked with over twelve million users worldwide. You can head on to our homepage and create a free account. Start a 14-day trial and get the best out of Strikingly websites today.
