Shopaholic or not, you definitely have had your fair share of experience of fascination and delight on a clothing website. But do you know what it is like to be on the other side of this situation? It is easier than you think it is to make a clothing website and gain financial success. You do not need to be an already well-established clothing brand to build a website or use a clothing website builder.
As generic as it may sound or even be, clothing website templates almost always succeed in bringing in large sums of profit, partly because a clothing store website template is such a common website template to use that it just makes everyone feel at ease. It creates an automatic sense of security, increasing the chances of people making a purchase from your site. However, before you make a clothing website, you need to learn the basics. You can do so by continuing reading below.
What is a Clothing Website?
A clothing website is an additional channel for businesses to be able to showcase and eventually sell their products. When you make a clothing website a new business, you are looking to get the word out about your brand and products. On the other hand, if you make a clothing website an already well-known organization, you are looking to bring in extra revenue through online sales.
Image taken from Strikingly user’s website
The main objective of any fashion website template is to be designed in an intriguing enough way to keep the viewer engaged until they see something of their interest. The clothing website template ensures that viewers' chances of leaving before seeing the special offers and newest collections are minimized.
Benefits of Having a Clothing Website
Here are 3 benefits of having a clothing website for your fashion business.
1. No Physical Costs
If you make a clothing website using any clothing website builder, it will cost you time and effort. However, one thing that it will not cost you is money. If you already have an up and running business, that means no additional physical costs will be required to use a clothing website template. This is probably the most underrated yet significant advantage of having a clothing website for your boutique business. To learn how to make a clothing website, you need to check out the section below.
2. Convenience for Customers
Many people have the potential to be interested in your boutique but will never get a chance to explore these interests. There can be several reasons behind this, ranging from sheer laziness or lack of transport and time. However, if you make a clothing website using a fashion website template that creates a friendly and convenient interface, your customer base will surely increase. On top of that, people who would have shopped at your physical store otherwise will also tend to shop online and shop at your physical store. This will further increase the benefit of convenience when you use a good clothing website template.
3. Global Access
Whether you are a new business starting out its journey or an old one trying to get through the maturity phase of your product line extension, having access to customers worldwide will always benefit you. It will up your reach and get you thousands of potential new customers, costing you practically nothing. It will diversify your customer base, creating the potential to sell clothes of a wider variety of styles and cultures.
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How to Create a Clothing Website?
Below you may find listed the steps you need to go through to utilize clothing website templates and make a clothing website.
1. Pick a Niche
Before you even start to look at website templates to make a clothing website, you need to decide what the central theme of your boutique will be. This is the very first step you need to take, without which it would be pointless and very difficult to make a clothing website. To pick a suitable niche, you will have to consider a few factors. Some of these factors may be:
- What kind of inputs are available to you?
- What are the special talents of your producer and designer?
- Where are you originally based?
- What age group are you specifically targeting?
- How much initial investment is available to you?
2. Research on Current Ecommerce Trends
After you have decided on a niche to make a clothing website, you have to link it to the trends currently leading the world of eCommerce. Without doing so, the chances of your ideas and products going to waste, regardless of quality, are very high. You simply cannot ignore keeping up with the tastes, likes, and dislikes and still expect your clothing website to be successful.
Before you make a clothing website, you should probably do thorough market research to find out about the latest and trending fashion products that you can sell. Merchants that keep themselves updated with the market trends have the edge over others. If you don’t want to be left behind by the other players in the online fashion industry, you would also need to check out the pricing strategies of all your potential or current competitors.
3. Create a Free Account on Strikingly
One of the easiest platforms to host your website on in today’s day and age is Strikingly. Strikingly is a platform that allows you to create complete and attractive websites, without having to write a single line of code. Our user-friendly editor will help you get your site up and running with just a few clicks and a little bit of typing in just a couple of hours. To begin, all you need to do is create an account, that too for free, and you are set to go. So, before you can start building your clothing website, be sure to sign up on Strikingly.
Image taken from Strikingly
We do provide more advanced features in our paid plans as well, such as the live chat feature, membership feature, and other interesting tools. But to create a basic website, our free plan would suffice. This means to make a clothing website that looks professional and is easy to navigate. You don’t need to pay any money or even enter your card details into our platform.
4. Select Your Template
This is a crucial step on your journey towards owning an online boutique store. The template you choose will be the factor that gives out the entire message to all your customers and anyone who visits your site through whatever channel. The message you want to put across for your brand through your boutique will shine through with the help of the template you choose at this point.
At Strikingly, we have a category of templates most suited for building online stores. Since you want to make a clothing website, you should probably select one of those. Our templates are all responsive and easy to navigate. You can also make minor customizations to fit your business purpose and match your brand’s visual elements.
5. Customize Your Selected Template
To ensure that your online boutique stands out in comparison to others available on the internet, you need to add your own special touches when you make a clothing website. In other words, you need to customize it - again per the message you want to send out through your boutique and your products. You need to be creative and use your imagination to complete this step.
The first and foremost change you might want to make is to change your color scheme if the existing one does not match your brand’s most prominent colors. You can also make some changes to the layout of your web page to bring it to follow your brand’s general content style.
6. Create Product Pages
It’s best if you make a clothing website in a way that allows you to sell the clothing directly through it. This means instead of just showcasing your clothing items on your web page, it would be better if you could take orders from the site and accept payments from customers. For this, you need to take two more steps.
Image taken from Strikingly user’s website
First, build your product pages. One product page will be for one product or item. Upload your product photo, write its description, and set its price. This is easy to do on Strikingly.
- From the left panel in the editor, click ‘Add New Section’, select ‘Simple Store’.
- Then click ‘Products’ and click ‘Add New Product’.
- The product editor will open in front of you. This is a ready-made template for you to fill in all the required information about one particular product or item.
Image taken from Strikingly
Once you are done adding all the products, don’t forget to select the relevant payment gateways through which you will accept payments for your orders.
7. Publish and Promote Your Website
Once your website is ready, hit the ‘Publish’ button to make it go live on the spot. There you go! Your beautiful clothing website will be up and running, ready to take orders.
That’s how simple it is to make a clothing website on Strikingly. Whether you have a boutique of your own and want to expand it through online sales or start selling clothing online, this is the most cost-effective and effort-free way to go about it.
