Managing a website requires monitoring. If you want the latest updates on what is happening within your treasured platform, you must try to understand better ideas that seem strange to you. You must equip your website with the tools to understand what is happening. Aside from that, you also have to determine whether your marketing strategies are working. How will you maintain it to keep your audience wrapped around your fingers if they are? If not, what steps should you take next to improve your website performance? You must learn how running a website audit works to get the best answers to these questions.
What is a Website Audit?
A website audit comprehensively analyzes a website’s overall functionality and performance. When you conduct a website audit, you inspect and monitor your business website's technical issues and speed, take a glimpse of the user experience, and your website’s ability to be easily found on various search engines. Running a website audit serves as your guide in understanding how your website stands against these set metrics. It also has the power to give you an accurate report on which specific technical and maintenance issues are needed to be solved immediately within your platform.
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Why Do You Need to Conduct a Website Audit?
Learning how to do a website audit can give you and your business website a lot of benefits. If you are still having second thoughts, we listed our top five best things you can get from mastering the art of website audit.
1. Improves SEO Ranking
Search engine optimization is essential in increasing a website’s availability for online users. When you have better SEO rankings, your business website can be easily seen on various search engines, making it more possible for you to connect with your target audience. Once you learn how to audit a website, you can quickly improve your SEO rankings. A website audit checklist can help you quickly spot issues on your webpage SEO, including missing descriptions and alt texts for your website images. These things play a massive role in ensuring that your website and its contents fully function. Without running a website audit, search engines can quickly put you on a lower ranking making it hard for you to get more attention from the online community.
2. Better Website Performance
is crucial in securing a stable flow of online visitors. It may seem not to like it, but online visitors are keen on those websites they visit. Once they notice that the website they are on isn’t providing what they need or is too complicated to browse on, they’ll immediately log out. A powerful website audit checklist can help you improve your website performance and gain your desired attention. When you conduct a website audit, you can see the major problems causing trouble on your website. That way, you can immediately create a solution that saves you from losing more online followers.
3. Enable Mobile-friendly Web Pages
Many online users are fond of browsing websites using their mobile phones. Business websites are obliged to optimize, with most online buyers completing their buying decisions through their mobile devices. A mobile-friendly website makes it easier for businesses to get an audience's attention because it makes them appear more functional and effective. When a potential buyer sees that he can easily navigate a website through his phone, he will be more encouraged to continue browsing. By running a website audit, it will be easier to identify the difference in your website’s performance on desktop and mobile devices. This will give you more reasons to adopt mobile optimization on your business website.
4. Reliable Security and Privacy Protection
Security and privacy are two crucial elements online users take note of when browsing websites. Online audiences love websites that know how to respect their privacy and protect them from any online attack. As an entrepreneur, your responsibility is to secure confidential information, specifically if it involves your customers. By getting a solid website audit checklist, you can quickly get a clearer view of which parts of your system need tightened security. To create a well-protected online platform, you can use a website audit to understand what you should prioritize first.
5. Pinpoints Top-Performing Contents
Understanding your website contents is essential to perform well. When you create a website, you must continuously update it with new content to keep the fire burning from your audience. Online visitors tend to visit websites with content that highly interests them. As a website owner, it is your task to monitor how your online audience reacts to your posted content. You must determine whether they like what you are feeding them. By mastering how to do a website audit, you can quickly pinpoint the top-performing content on your website. Through this, you can have a guide on what particular topic your audience love to see on your website. Running a website audit can also help you spot your contents which are not gaining that attention and easily find a solution on how you can improve them.
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Website Audit Checklist
When you conduct a website audit, it is not enough that you only monitor the basics. You need to take your time inspecting everything on your business website to ensure you can get the best results. Now, to help you better understand what must be included on your website audit checklist, we made a list just for you. Below is a simple yet powerful website audit checklist you can use as a guide to creating your own.
1. Website Performance
Including this on your website audit checklist helps you check your web page's speed and other core website vitals.
2. SEO
Adding this to your website audit checklist can help you to isolate and update important missing information within your website easily.
4. Technical SEO issues
Putting technical SEO issues on your website audit checklist makes it easier for you to pinpoint and immediately fix technical SEO issues which can harm your website.
5. User Experience
User experience should be included on your website audit checklist to ensure that your website is functioning well and giving the best user experience.
How to Do Website Audit
Understanding how to do a website audit can be overwhelming if you got zero clue where to start. To save you from all the stress, we created a simple guide below on how you can audit a website like a pro.
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1. Start With Your Website’s Performance
If there is one reason why a website audit exists, its website performance. Business websites audit a website to ensure that their website is performing well. As someone who wants to secure an outstanding performance to impress your audience, you must prioritize learning everything you need to know about what is a website audit. You can begin this process by reviewing your web page's speed scores. Your website speed alone can determine how much attention you gain from online visitors. Regularly audit your page’s speed on both mobile and desktop setup to ensure that you are not losing website viewers and giving your users an excellent user experience.
2. Check Your SEO
Learning how to do a website audit means performing regular check-ups on your SEO ranking. For a website to have better chances of being found by online users, it has to befriend search engines. Once a website has an SEO-focused audit, it has a higher chance of getting noticed by various search engines. When you conduct a website audit, continuously monitor your website SEO thoroughly. Once you have used a website audit tool, always check for technical errors affecting your website's SEO performance and overall security.
You can easily do these here in Strikingly with our built-in website analytics. You can use this excellent feature to get a clearer view of your website visitors and where they are coming from. We can also help you better understand your SEO through breakdowns of your website traffic sources like direct traffic, social media platforms, or even your other websites.
3. Check User Experience
is another element you need to understand in learning how to do a website audit. As someone running an online platform, you have to ensure that everyone who lands on your website only has a good experience. You should make sure that your website page can be easily navigated even by those who are not used to doing online shopping. You must make regular website audits on how well your content performs and how your audience reacts to it. Checking on the feedback left by your previous clients is also essential to better understand their pulse. How is this specific website design I created affect my website ranking? Does my audience like the content I post? Should I put more interactive sections to maintain the attention I’m getting? Does this eCommerce marketing work? Ask yourself these questions and see how much impact you get from the online community.
Running a website audit could scare you specifically if you are a beginner. The process can terrify you at first because there would be times that you’ll find it too much to handle. But, one thing about it is that no matter how complicated and detailed it looks, it can surely give you the fantastic results you’ve always been wanting.
If you want to know more about website building, chat with us today, and we’ll get you started.
