Is it even a secret that the number of mobile users has exceeded desktop users in today’s day and age? It definitely looks like by the end of 2022, mobile users will put daylight between themselves and desktop users. Many online businesses are starting to understand that and trying different mobile marketing tips to increase their online sales. They feel that if they want to promote their products and services effectively, they must make good use of their mobile phones. There is a reason why many brands are coming up with mobile apps.
Nowadays, when you create a website, it is almost basic knowledge that you have to create a mobile application alongside it. If not, you have to create a mobile-friendly website. Creating a mobile website will make it easy to promote your business. This article will look into the definition, benefits, and strategies for a business owner to conduct marketing through mobile websites.
What is Mobile Marketing Strategy?
Increasing online conversions entails knowing what mobile marketing is. It is defined as the efforts made by online businesses to promote their brand, products, and services. You provide your target audience with the kind of content they view on their mobile phones. This marketing strategy can be done in two forms i.e. organic and paid mobile advertising. As long as your marketing content reaches your desired audience, you are doing all the right things.
Image taken from Strikingly
If you want to create a mobile website for your business, you don’t need to look further than Strikingly. We provide our users with a collection of mobile-friendly website templates, which they can customize as per their niche idea. We provide mobile-friendly website templates because we are aware of the trends in website development. As mobile users are increasing daily, we cannot ignore the traffic coming from mobile phones. We will lose more than half of the overall customer base by ignoring the mobile users.
Benefits of Mobile Marketing
1, Access and Personalization
When a company runs advertisements that are likely to appear on mobile phones, such as social media ads, the viewers can easily access them. As mobile phones are used by people all day along, mobile marketing advertising becomes even more important. People are in no mood to spend so much time switching on their laptops and staring at their windows loading screen. Therefore, they do the same thing on their mobile phone efficiently.
Image taken from Facebook
Mobile-friendly websites give easy reach to the business side and give the audience exactly what they demand. The best thing about mobile advertisements is that they can be easily customized as per their different locations. Location services are easier to get identified on mobiles rather than desktop devices. Therefore, mobile-friendly websites allow users to personalize their marketing content.
2. Virality
The best thing about a mobile marketing strategy is its ability to go viral. As mobile-friendly websites have become a trend on various marketing platforms, there is a huge chance that your business idea will also be a talking point on various social media platforms. For example, if you have created a tutorial video for PlayStation 5, there is more chance that it will go viral if it is viewed on users’ mobile phones. When people see a new trending video on their mobile phone, there is a huge probability that they will share it with their relatives and friends.
The sharing process is never the same on the desktop version. After all, no one would want to open their console, open the browser, go through the video, and complete the sharing process.
3. Transactions
The best thing about mobile marketing is that it gives the users multiple ways to conduct online payments. Digital marketing is not just about showing products and services. It is also about making it easy for your customers to buy them. For example, if you have a customer base of international clients, you cannot have just one way of payment. A single payment method will make the majority of your customers feel ignored, and they will have no other option but to switch over to another website.
Image taken from Strikingly
When you create a website on Strikingly, we provide you with multiple payment options. In fact, we also help you set up offline payments for certain countries. You can change the currency as per the country you are living in. Paypal is the most common way of accepting payments in the world. Many online businesses are using Paypal to conduct online transactions today. Like most website builders, Strikingly provides you with the option to collect PayPal payments. However, other payment options, such as Stripe, help other clients conduct online transactions.
Tips for Mobile Marketing
1. Mobile-Friendly Website
The most important thing for a mobile marketing strategy is a mobile-friendly website. You can create a mobile-friendly website template by making an individual version of your website that is fully optimized for browsing through mobiles. The other version of the website is called a mobile website. You can also convert your current website version into an application that can be accessed by mobile phones. This strategy may not be the most ideal for your website.
The reason is that there are a few people that would like to see their desired content on their computer screens instantly. They don’t want to invest too much time in searching and downloading your applications through Google Play Store or App Store. You can also create a unique website design that is responsive right away and adjusts itself across all portable devices. Strikingly provides its users with a collection of responsive website templates, which you can easily customize.
2. Mobile-Friendly Content
When we think about a mobile marketing strategy, it is not just about a mobile-friendly website, it is also about mobile-friendly content. There is no point in creating a mobile-friendly website when there is no relevant website content to support your hard work. Your web content must be mobile-friendly and recognized by all portable devices. When we talk about website content, it is not just about grammatical mistakes, it is also about the readability status.
Image taken from Strikingly
If you have created wonderful website content, but it cannot be read properly by your visitors, all your hard work will go down the drain. The format of your images, how your videos are embedded, written content style, and content alignment on your website all play a part in the readability status of your content. Even if you create mobile-friendly content, it will be useless if you don’t have a responsive web design.
3. Get Your Brand on Google
It is not a surprise that most marketing people have the ambitions of making sure that their business gets recognized by Google. They follow the best mobile marketing tips to get an ideal Google ranking. One of those tips is the implementation of search engine optimization (SEO) strategies. You must implement innovative SEO strategies for any kind of relevance on Google. There is no point if you have done all the hard work to create your website and publish your content but you don’t have a strong customer base.
Image taken from Google
Strikingly is a firm believer in implementing SEO strategies. By implementing these strategies, you can create a solid online presence for your business and develop a loyal customer base. If they find your website satisfactory, they will be converted into paying customers.
4. Use SMS Marketing
Apart from social media, a mobile marketing strategy can also be influenced by SMS marketing. Just a few instant messages from your mobile and your objective are completed before realizing it. SMS marketing may cost you a little investment, but it is still cheaper than all the other forms of marketing strategies. Comparatively, YouTube ads and the development of long marketing funnels are much more costly.
Conclusion
Digital marketing is all about adapting. If you are implementing the marketing strategies of 2012 in 2022, you are bound to go nowhere. Similarly, you need to have a proactive approach and include mobile marketing as part of your business plans. Gone are the days when you just had to look into the desktop users to establish a strong customer base. Nowadays, mobile users are equally as important (if not more critical) than desktop users.
Strikingly is the website builder that ticks all your boxes to create a mobile website. We value our mobile users and take their opinions very seriously. If you are having any issues related to the development of your website, you can contact our Happiness Officers today, who are available 24/7 to listen to all your queries. So, create a mobile website on Strikingly today and revolutionize your online business.
