In today's day and age, people browse websites through their mobile devices more than from their laptops or PCs. It is easier for them to go through websites on their phones instead of waiting for the Windows to load on their laptop screen before accessing the browser. Hence, businesses must ensure that their website is optimized for mobile phones.
Although many professionals knew about a mobile-friendly website years ago, businesses and brands have realized its importance recently. Industries have their professional websites optimized into mobile-optimized websites. Business owners have realized that mobile-optimized websites strongly impact the core of their operations and revenue.
When businesses run advertisements, they can judge from analytics about the viewers coming from mobile devices and desktops. If you have a mobile website, you will save all the resources consumed in running your advertisements if the ads are optimized for mobiles. With over six billion smartphone users worldwide, it's clear that mobile traffic is on the rise. If your website is mobile-friendly, you can take advantage of a huge opportunity.
What is a Mobile Website?
A mobile website is a website that is optimized for viewing on mobile devices, such as smartphones and tablets. It means that the website content looks good and performs well on small screens. A mobile-friendly website is responsive enough to render correctly on any screen size or device. The website content gets optimized automatically according to the screen size and device specifications.
Mobile-optimized websites provide readable content, faster download speed, and attractive designs. They have web page elements that are compatible with almost every mobile device. It is important to ensure that your website is optimized for mobile phones. When you browse your phone, you can see if your device can access the pages, buttons, and written content easily.
Image taken from Strikingly User’s Website
A mobile website provides its users with a user-friendly navigation system. The last thing your visitors want is to experience difficulty while going through your website. Your website should be developed by keeping the mobile view in mind, ensuring that it auto-adjusts to the screen size of your mobile device.
A mobile website is not the same as a mobile application. You install applications from Google Play Store or App Store, whereas websites are accessed through different browsers. Although a mobile-friendly website contains a layout similar to an app, both are different things, and you should treat them differently.
Even if a business has a fully-functional app, it still requires a mobile website for its online presence and reputation. Viewers browse a website to acquire more information about its products and services. Since website development isn't as expensive as it was once, many small businesses worldwide have embraced the idea of building a responsive website for their plans.
Benefits of a Mobile Website
1) Increased Reach and Visibility
More people are using mobile devices to access the Internet. According to studies by Oberlo, 49.78% of website visits are through mobile, whereas the remaining 50.22% come from the desktop. It shows that the number of mobile users is closing in on the desktop users.
Additionally, making a mobile-friendly website will load faster on mobiles and tablets. This approach is essential if many visitors use mobiles and tablets to browse your website.
Apart from that, having a mobile-friendly website ensures that customers can see the complete information on your site without having to squint or zoom in. This approach is essential for businesses that offer products or services that require close attention from customers.
Another benefit of having a mobile-friendly website is that it can increase brand visibility. Many consumers now prefer to shop on their phones or tablets than at traditional brick-and-mortar stores. If your business has a mobile presence, promoting it through a well-designed and easy-to-use website is essential. Overall, creating a mobile-friendly website is critical to ensuring online success. By ensuring your site is accessible on all devices, you'll attract more potential customers and boost your bottom line.
2) Low Bounce Rate
A high bounce rate indicates that your website is not being used or meeting your users' needs. It can be due to several things, but a low bounce rate indicates a poorly designed website. Poorly coded websites can lead to loading times and navigation issues, which can drive users away. Additionally, if your content does not meet your users' needs, they may search for information elsewhere. If your bounce rate is above 50%, it's time to take action and improve your website's design and functionality.
A well-designed mobile website will provide an improved user experience regardless of whether or not the user has signed up for an account or submitted any information. It means that users can find what they're looking for quickly and easily without having to scroll through long pages full of text or be interrupted by advertisements. Not only will this help you attract new visitors, but it will also keep returning visitors from bouncing off your site altogether.
Conversion rates measure how well a visitor has converted into a customer or subscriber (or other desired outcome). A high conversion rate means attracting more interested leads than you're losing in registrations and pageviews (both metrics refer to the number of visits made on a website). It means you're generating more revenue from each visitor than you would if they left without taking action.
3) Improved SEO Ranking
A mobile-friendly website is designed to be viewed on a mobile device like a phone or tablet. The mobile website design and layout are optimized for viewing on a small screen, and the content is easily accessible and searchable.
A mobile-optimized website is an essential factor in ranking in search engines. Google has stated that websites that are easy to use and navigate are more likely to be searched for and visited by potential customers. In addition, a mobile-friendly website will also look nicer and take up less space on a mobile device than a non-mobile-friendly website.
Image taken from Strikingly User’s Website
Recently, it has been reported that Google favors responsive websites. In March 2020, Google upgraded its use of mobile-friendliness as a factor to improve search engine optimization (SEO) ranking. It means that Google first sees if your website is mobile-friendly regarding the ranking of your platform on search engines. Google says they made this decision to make it easier for users to attain high-quality search engine results optimized for their devices. Hence, many SEO companies make mobile-friendliness a vital part of their SEO strategies.
4) Speedy Loading Time
If you have experience in website handling, you will realize the importance of loading speed. Since you are the website owner, the last thing you want is to see your platform take too long to load on a mobile device. If viewers feel that your website needs to load more quickly, it will generate a wrong impression which can harm your brand image.
A high loading time will also result in a high bounce rate, which means that viewers will jump onto another website of the same niche rather than waiting for your content to appear. A mobile-optimized website enables your web pages to load quickly on mobile devices, which prevents your viewers from getting frustrated.
Users will not wait to see massive graphics to load or identify the last page to get their required information. According to research posted by GoDaddy, 53% of mobile users will only abandon a site if it takes up to three seconds to load correctly. People build mobile-optimized websites with this type of user behavior in mind.
5) Quality Landing Pages
Although some website builders take a lot of time to make their mobile website live, these websites bring many benefits to your table. A mobile site enables you to target messages to satisfy the right people. For example, you should only include relevant information about your company on your responsive website. If you are in a country with an employment crisis, you can display your organization's details so that it becomes an attraction for people near you.
Viewers can skip your lengthy mission statements, access your previous press releases, and a detailed description of your business' history. Instead, the mobile landing pages allow you to streamline your message so that more people can hear you in a crowded niche.
6) Increased Online Sales
If you have an eCommerce mobile-optimized website, you will generate more online sales than a desktop-only site. It is because people usually have the urgency of buying products, and they are generally in an impulsive mood if they surf the Internet on their phones.
According to viewers across multiple website builders, shoppers looking to make purchases online are more likely to visit a site if it is mobile-friendly. Additionally, many consumers say they would spend more on an online purchase if the site were easy to use on their phone or tablet.
According to a statistic on GoDaddy, 93% of people view a product on their mobile device before making a purchase. These abbreviations demonstrate how crucial it is for businesses of all sizes to make their sites mobile-friendly if they hope to attract more customers through online shopping channels.
7) Social Media Shares
One of the best things about mobile-friendly websites is the ability to share multiple images, posts, and articles with friends. When you go through a mobile device, you will realize that social media buttons are everywhere. The word "share" gets constantly featured at the top of the article and then at the bottom.
Image taken from Twitter
If the share button is not displayed, it is integrated into the device's browser, which means that mobile users and their social media accounts are inherently linked. The cleaner and more attractive your website looks, the likelier your visitors will share your page with their followers. After all, they don't want to destroy their reputation by recommending a spam website.
8) Memorable Experience
An established mobile website ensures your brand stands out in the competitive market. You will see your visitors visiting your website, placing an order, and returning to your platform regularly for further purchases. Online magazines and newspapers are two ideal examples in this case. If your website provides quality user experience (UX), your website will always stand out in a crowded niche.
It is the same as building an online store for selling products and services. If your website has an effective navigation system, your brand will shine bright. Regardless of how much your website reflects your business, it won't matter if it doesn't offer a user-friendly experience.
Build a Mobile-Friendly Website on Strikingly
Image taken from Strikingly
As we have said previously, the cost of website development is lower than it was once. One of the big reasons for that is the emergence of established website builders in the digital industry. Strikingly is a professional website builder that enables you to build a fully-functional mobile website without any problems.
Image taken from Strikingly
Once you register on our platform, you will become part of our free plan, allowing you to build an essential website for your business. After accessing your account, you can head to our website template collection. All of our templates are easy to use and responsive. You can customize them according to your business plans, and are functional across all portable devices. We also provide a drag-and-drop feature that helps you assemble your website elements according to your creativity and thinking. You can upgrade your subscription with Strikingly if you want to improve your website features.
Conclusion
Long ago, people relied on physical stores to keep their business operations and revenue afloat. With time, they understood the importance of a professional website to their business plans. Now, more than a professional website is needed for your brand management. If you have a professional website optimized for mobile phones, you are taking advantage of a big chance to attract audiences and leads.
To build a quality mobile website for your business, look at Strikingly. Our free plan provides you with all the essential features to create a basic website for your business. If you want to learn more about website development on our platform, you can consult with our Happiness Officers immediately.
