Consulting is a prevalent business model these days. Between the growing demand for professional services and the proliferation of technology, it's no wonder many businesses are turning to consultants to help them with their day-to-day operations. But building a successful consulting website takes more than just making an essential website.
What is a Consultant Website?
A consulting website is a website that is designed to help businesses and individuals create or improve their businesses. Consulting websites can offer various services, such as online marketing, business planning, web design, and SEO. They can also provide advice on pricing, branding, and advertising.
Image taken from Strikingly User’s Website
You'll need to consider a few key factors to create a consulting website.
- First, your website should have an effective navigation system.
- It would help if you also made available all the necessary information your clients need to contact you or make purchases from your site.
- Finally, ensure your site looks professional and attractive so potential clients will want to visit it.
To get started building your consulting website, start by creating a simple website template. This template will give you an idea of the look and feel of your finished site. Once you have the template, you can add content specific to your consulting business. Include descriptions of your services, mugshots of crucial team members, and links to relevant resources.
Once your content is up and running, it's time to start marketing your site. To reach potential customers, you can use various online tools such as Google AdWords or Facebook Ads. Alternatively, you can directly contact potential clients through email or phone calls. Make sure all communication is clear and concise, so clients understand what they're getting in return for their investment.
Importance of a Professional Consulting Website
Consulting websites are essential for businesses of all sizes. They offer a way to connect with potential and current clients and showcase your expertise and services. A well-designed website can help you attract new business, improve customer relationships, and build your reputation.
Without the help of a consultant, many aspects of running a business would require significant time and effort. By using a consultant, you can outsource these tasks to someone highly skilled in that area, cutting down on the overall workload. In addition, consultants can provide recommendations for streamlining processes or improving efficiency – saving yet another layer of time immediately applicable to your business.
A consultant can help you optimize workflow and make better use of resources. It can result in increased efficiency across all aspects of your business operation, from sales to production – giving you an edge over your rivals. In some cases, this effectiveness may go beyond simply boosting output; utilizing the right consultant may also enable you to develop new products or services that were not possible before.
Tips to Build a Consulting Website
1) Choose a Reliable Website-Building Platform
You must build a consultant website when starting a new consulting business. Many different website-building platforms are available, so choosing the right one for you can be confusing. Here are some tips to help you choose the best website-building platform for your needs:
- Consider your budget. All of the website-building platforms have different costs associated with them. It knows what you can afford and which platform will fit your needs.
- Look at the features offered by each platform. Each platform has different features that can make designing and maintaining your website more accessible. Ensure the platform has all the features you need to build your business online.
- Consider ease of use. The website-building platform must be easy to use so you feel safe when creating your first website. Look for platforms with simple drag-and-drop interface tools and tutorials on how to use them.
- Consider site security and accessibility. Your website must be secure and accessible from all devices and browsers, including mobile devices and older computers. Review the platform's security features and determine if they meet your specific needs before signing up for a subscription or buying a license.
2) Customize Your Template
Creating a consulting website template is an effective way to streamline your business processes and make your website look unique. Several templates are available online, or you can create a custom template from scratch.
Image taken from Strikingly
To find a suitable template for your business, consider the type of business, the target audience, and the marketing strategy you plan on using. Some common templates include corporate websites, eCommerce stores, and landing pages for lead generation. Once you have selected a template, it is essential to customize it to fit your needs. Here are some tips for customizing a consulting website template:
- Change the colors and fonts. You can change the colors and fonts of a standard template to match your brand or color scheme. You can also adjust the size and spacing of text to make it easier to read on screen.
- Add images and videos. Many templates include preloaded images or videos that you can use without uploading them yourself. You can also add your images or videos to help promote your business.
- Change layout: Most templates include multiple layouts that you can use to display different types of information on your website. For example, you could switch between a traditional website design with navigation links on the left side of the screen and a more modern design with more content on one page instead of separate pages.
3) Add Relevant Content
A successful web consulting business is built on a solid foundation of quality content. Whether you're just starting or have been in business for years, building a consulting website and creating valuable content is essential to success. Here are four steps that can help you build a website that represents your brand and provides valuable information to your clients:
- Research the industry you want to work in. When considering what type of consulting business to start, it's essential to understand the different areas of specialization. For example, research specific markets and underserved demographics if you're interested in marketing consulting. It will help you tailor your services specifically to meet the needs of your client base.
- Find an expert to interview as part of your website's content strategy. Interviewing experts from within your target industry will give readers a complete understanding of what it takes to be successful in that field. You can also use these interviews as jumping-off points for article ideas.
- Reference other websites and articles. It's always helpful to include links to additional information resources so readers can learn more about your topic. If possible, try incorporating some social media icons or graphics into your articles as well – this will increase their visibility on major search engines like Google and Yahoo.
- Keep blogs updated. You must keep your blog updated with fresh content regularly. Not only will this keep readers coming back for more, but it will also urge them to share your content with their friends and relatives.
4) Build Relationships with Clients
It is generally a good idea for consultants to interact with prospective clients without being pushy or intrusive. It can be done quickly by providing valuable content on your website at regular intervals. Additionally, bombarding clients with sales pitches can promptly lose the consulting website's interest. Send them high-value content regularly to convince them you have what they need without going overboard.
Image taken from Strikingly User’s Website
Emails, newsletters, blog posts, webinars, and other web-related tools are excellent tools for consultants to stay in touch with clients. To attract potential clients, you can offer a free valuable video, audio, or article series on an interesting topic. Provide a link to your email newsletter service so visitors can sign up. You can build strong relationships by letting clients know when you offer a new service or post.
5) Integrate With Social Media
When building a professional consulting website, it is crucial to integrate social media into the design process. Using platforms like LinkedIn and Twitter, consultants can connect with clients and potential clients. Also, blogs and article sharing can help promote the consultancy services the website owner offers.
By integrating social media into the website design process, consultants can create a more cohesive online presence that will attract new business opportunities. Additionally, blog articles and other content shared on social media platforms can inform current and prospective clients of the services the consultant offers.
6) Work on SEO
Search engine optimization (SEO) is optimizing a website for search engine ranking. It involves including keywords in the title, metadata, and on-page content to make the website more visible to online users. Here are a few tactics you can work on improve your search engine ranking:
Image taken from Strikingly User’s Website
- Title Tag. The title tag is the essential element of your SEO strategy, as it appears in search engine results pages (SERPs). Ensure your title is keyword rich and includes at least one relevant keyword. For example, if you're a consulting company specializing in Web design, include "Web Design" or "SEO" as keywords in the title tag.
- Meta Data. Include descriptive metadata (such as the name of the company, address, and phone number) in the section of your website's HTML document. This information helps Google know more about your site and generates better results when people search for related terms.
- On-Page Optimization. Make sure all your website content is optimized for search engines. It means using keywords throughout text, images, and source code where appropriate. Use tools like Panda Tools to check for potentially harmful SEO practices that could damage your ranking.
Build a Consulting Website on Strikingly
Technology has evolved to create a variety of frameworks that make web programming languages easier and simpler to use. One of these popular frameworks is the numerous website-building platforms that allow users to create professional websites without having to deal with hard-core programming.
Among the website builders that have grown in popularity over the past few years is Strikingly. We offer hundreds of user-friendly consulting website templates that simplify getting your website up and running in just one click.
Through the evolution of technology, we have accessed several frameworks of web programming languages that have greatly simplified our work. One of these popular frameworks is the numerous website-building platforms that allow users to create professional websites without dealing with hard-core programming.
Once you sign up for an account on Strikingly and verify your email address, you can immediately go to the template selection page and choose a template that best suits the purpose of your consultant website.
- Can you showcase your services on your website?
- Would you like to collect payments from clients?
- Would you like to publish customer testimonials on it?
Be clear about the main objective of your consulting website.
In Strikingly, we have a few established websites that are best suited for consulting business. If you choose one of those templates, you will barely need to spend any time or effort customizing it.
Your consultant website will serve as the leading online source of information about your business for all your prospects. It is easy to add content to a Strikingly-built website, so you won't need to worry about it and will have more time to figure out what to add. To publish a good and impressive copy on your website, you need to think it through.
Image taken from Strikingly User’s Website
Using our social feed feature, you can insert a few of your Facebook, Twitter, or Instagram posts into your homepage. This way, visitors don't have to leave your website to see the posts you make on your Twitter, Facebook, and Instagram accounts. It is an excellent strategy for keeping the bounce rate of your consulting website at a minimum level.
Remember to give your site audience a straightforward way to contact you. Strikingly's Audience and VIP plans include a live chat feature as a contacting feature. With a live chat, your site visitors can get instant responses to their queries about your business.
Conclusion
Building a website is more important than ever if you run a consulting business or any independent professional service. Most prospective clients will visit your website before deciding whether or not to work with you, so having a great website can be the difference that swings client decisions in your favor.
To build a consulting website with Strikingly, visit our homepage and register today. It will enable you to manage your business online much more quickly. We are always eager to support your business initiatives by taking care of the websites you choose to build on our platform, and our happiness is in the satisfaction of our users.
