With the evolution of digital marketing and people becoming more associated with mobile phones, marketers are identifying ways to target these communities. There is a reason why many marketers are shifting their focus toward digital marketing to sell their products online. According to research shared by Design Rush, the global eCommerce market is expected to reach $3.4 trillion by 2025. Hence, you can determine that the potential of the eCommerce market is showing no signs of decline.
With the evolution of digital media, the concept of a digital marketing sales funnel has also become popular on the Internet. Marketing has always been an essential factor in generating online sales. Nowadays, numerous companies have upgraded themselves from traditional to digital marketing methods. The growth potential was extremely limited with conventional marketing, such as television adverts. Social media has broadened digital marketing as marketers build a digital marketing sales funnel to convince their customers to buy their products.
What is Digital Marketing Sales Funnel?
A digital marketing sales funnel interacts with potential customers unaware of your products and services. You take these customers' different stages of the buying journey and convert them into paying customers. Marketers use a sequential plan to convert potential leads from uneducated visitors to qualified sales.
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A digital marketing sales funnel can be visualized as a standard funnel with a broad mouth and a narrow base. The wide top side of the funnel represents a more general target audience. On the other hand, the lower bottom shows the small number of real prospects ready to buy your products and services. Marketers usually break down the funnel into the following three digital marketing sales funnel stages:
- Awareness stage: This stage allows you to attract potential customers to your business
- Consideration stage: The middle part is where you instruct your potential customers to take decisive action and rank you higher in the search engine results.
- Conversion stage: In the last step, you close the sale by getting your customers to download your offers
Although the digital marketing sales funnel can vary, they all have the same objective. They want to ensure you close as many sales as possible by increasing your conversion rate. If you follow all the relevant tips, your sales funnel can generate more online sales than a standard website.
You can use many sales funnels on the Internet, but all of them have one thing in common, i.e., they expand your marketing efforts and make them look organized.
When you build a digital marketing sales funnel, you must understand that all leads aren't created equal. Moreover, an individual entering your digital marketing sales funnel stages doesn't need to make it to the end and become a paying customer. Here are some of the common types of digital marketing sales funnels:
- Lead generation funnel
- Email funnel
- Content funnel
- Webinar sign-up funnel
- Sales call booking funnel
- Onboarding funnel
Importance of Digital Marketing Sales Funnel
Digital marketing sales funnel is a process that brings customers from the initial discovery of your product to the point where they are ready to invest. An ideal marketing funnel is essential because it helps you to attract the right target audience, increase your online sales, and improve your conversion rate.
Image taken from Strikingly User’s Website
Furthermore, your sales funnel provides a way to measure your marketing efforts, see how many people visit your website and how many convert themselves into paying customers.
Strategies to Build a Digital Marketing Sales Funnel in 2022
1) Define Your Target Audience
When you build a digital marketing sales funnel, you must first define your target audience and the potential customer journey. This approach will help you to maximize your digital marketing efforts as you can target your customers effectively and understand where to reach them.
Image taken from Strikingly User’s Website
You can identify your customer's pain points, interests, and issues by defining your target audience. It will help you understand their reasons for purchasing your products so you can guide them during their buying journey.
Understanding your customer's perspectives will help you build a quality digital marketing sales funnel that brings the customers through each stage of the buying process. Moreover, they trust your website for future purchases.
2) Create a Quality Digital Marketing Strategy
You can build a solid digital marketing strategy by having adequate information about your target audience and customer journey. Your digital marketing sales will guide your customers to purchase from your store.
The first step when you build your marketing sales funnel is to determine how many resources, time, and investment you can allocate to your funnel. After that, you can choose the appropriate channels to reach your target audience. Finally, identify the best entry points to attract your customers and convert them into leads.
3) Create a Lead Magnet
A lead magnet is a fantastic piece of free content that you can offer to attract business leads. Here are some of the forms in which they are presented:
- E-book
- Checklist
- Cheat sheet
- Audio series
If you are an experienced marketer, you would likely offer your customers something for free. If you are yet to do that, there are numerous ways to create a lead magnet. You can use the following tools to create a lead magnet:
- HubSpot's lead magnet generator
- Squarespace's lead magnet templates
- Unbounce's lead magnet templates
Lead magnets are essential for creating an initial list of contacts. It creates a solid foundation for the subscribers willing to invest in your products and services. These leads are also considered warm contacts, so they have permitted you to reach out to them.
4) Build Your Content Marketing Strategy
Content marketing is building and sharing valuable content with potential customers and leads. You can create an effective content marketing strategy by becoming an authoritative figure in the industry and driving traffic to your website.
An ideal content marketing strategy helps you to attain trust badges, gain business leads, and update your customers, so they are ready to invest in your products. It is essential in building your digital marketing sales funnel.
The content marketing strategy also helps you to attract paying customers by increasing their lifetime value, generating leads, and cutting down their customer acquisition costs.
5) Add a Lead-Tracking Strategy
A lead-tracking strategy helps you see every lead's progress in your digital marketing sales funnel. It also allows you to highlight what impact each piece of your marketing sales funnel has.
A lead tracking strategy is as simple as creating a document on Microsoft Excel. It can also be advanced, such as customer relationship management (CRM) or marketing automation software.
Regardless of the system you decide to use, ensure that it is connected with the rest of your digital marketing tools. You can stay updated about your business leads, which involves tracking their activity across each channel and their progress through your digital marketing funnel.
6) Add Paid Strategies for Brand Awareness
Paid marketing strategies are established to increase brand awareness and customize your message according to the target audience. Paid techniques are usually used to support other digital marketing strategies. It doesn't just tailor your message according to the customer's demands but also allows you to attract new audiences.
Retargeting is the best way to use paid marketing for tailoring purposes. It enables you to place your ads in front of those who have previously visited your website.
Paid strategies help you to boost your brand awareness and increase your conversion rate. You can accomplish relevant goals by investing in the following types of paid ads:
- Google ads
- Linkedin ads
- Facebook ads
- Twitter ads
Build an Ecommerce Website on Strikingly
Strikingly is one of the most high-profile website builders when it comes to simplifying website development. It includes a simple and mobile-friendly website editor alongside integrated blogging platforms, which allow you to establish your website within 30 minutes.
The website builder has many mobile-responsive designs suitable to almost every topic and niche. Once you have selected one of our ready-to-use templates, you can customize it according to your eCommerce idea.
The text editor is straightforward to use on Strikingly, as you can begin by writing your text and adding images and videos. The platform will be responsible for handling the formatting and heavy lifting. It is also an excellent solution for corporate websites that want to write blogs for content marketing and personal portfolios.
Image taken from Strikingly
Once you have learned about all the components of a digital marketing sales funnel, you should use one to promote your products. You can take the first step by building a professional website on Strikingly. You cannot do successful digital marketing without having an easy-to-update website.
Image taken from Strikingly
Strikingly provides its users with innovative tools, so you don't need to invest in an experienced developer to make changes to your website content. Strikingly allows you to manage everything on your own regarding your website. If you are experiencing any difficulty regarding website development, you can ask for support via the live chat feature.
Conclusion
A digital marketing sales funnel is essential to an online marketing strategy. It allows you to attract potential customers, convert them into business leads, and increase your online sales. The better the condition of your sales funnel, the more online sales you will generate.
To build a digital marketing sales funnel, you must identify the target audience, understand their demands, and identify their pain points. Afterward, you can create a series of marketing content that helps you fulfill your customers' demands and bring them to the sales page. Once you have developed your sales funnel, you can track your metrics and make necessary adjustments to your funnel.
