If you look at the big brands like Starbucks, Coca-Cola, or McDonald’s, the thought of starting your own brand is overwhelming. These famous brands have indeed made it through time and tough competition. As a startup business owner, how can you start your brand and nail it the way these brands rock the world? What are the things you need to establish your brand online? We have worked with many business owners in brand building who made their brands stand out online. Our website users at Strikingly are all over the world. At first, they asked how to build a brand that’s world-class, and then they figured out our web services, tools, and features. Do you think it takes a world to build a brand like McDonald’s? Think again. You just need the right tools and tips to get you going.
Speaking of tips, here are some of the finest and most proven-effective tips to help you start your own brand. But first, we have to understand what a brand is.
What is a Brand?
What is a brand? If we define a brand according to the famous business brands’ standards, you may think it would take the whole world and a century before your business becomes a brand. We can’t blame this kind of thinking. But, the truth is you, too, can start your own brand now. These business brands you see now have set a great foundation regarding innovative strategies and memorable characteristics. As Moosend defines it, a brand can be a symbol, logo, font, song, or even a word that will make your customers think of your business without knowing your company name. It’s the first thing that comes to their mind. A brand should make a long-lasting impression on its target customers. Thus, as you can see, the big brands, they have conquered modernity, tough competition, and even generations.
Image taken from Amarel website
7 Tips on How to Start Your Own Brand Successfully
With many distractions and intimidations online, you’re probably scared to take risks and start your own brand. But, knowing that you have the right foundation to get started in brand building – the journey will be much more enjoyable. Here are the tips that are proven effective with our users internationally. Where else do you need to nail it with your brand but online, right? We have simplified it for startup founders and entrepreneurs who want to grow their business online.
- Come up With a Memorable Brand Name
- Establish Your Purpose in Brand Building
- Know Your Target Customers Very Well
- Set a Friendly Tone for Your Brand
- Tell a Story About Your Brand
- Highlight What Makes Your Brand Unique
- Build a Strong Brand By Creating a Website
1. Come up With a Memorable Brand Name
In starting your own brand, you should start with the very important thing – your brand name. Technically, your brand name is the first thing that your target customers will know about your business. Although it’s not always what makes your brand memorable, you must ensure that your brand name represents your business as a whole. Pick a memorable business name that can be easily associated with your brand. You see, it’s easy to start a business, but brand building is a different topic. Anyone can name their business according to what they cater to or offer to their customers, but once your brand name cannot be easily forgotten, that’s how you win the game.
Image taken from The Peacock website
2. Establish Your Purpose in Brand Building
Many startup business owners may ask ‘’how to start a brand?” But, the real question is not how but why you want to start a brand. You have to know your purpose in starting your own brand. What do you want to achieve for your business? What are your goals? Getting more sales, growing your business, and driving traffic to your business page are just a few reasons you want to establish a strong brand. Of course, most business owners want a positive image for their brand, starting with picking the right name, a powerful and memorable name.
Image taken from Dr. Chai tea website
3. Know Your Target Customers Very Well
It goes without saying that your target customers are key to taking your brand to the global market. They are the ones who spread the news through word of mouth about your business. This is why you must conduct a thorough research about your target customers and their interests, demographic orientation, preferences, behavior, age, gender, and even the places where they usually hang out online. You can spend time hanging out on forums or joining online communities that are relevant to your niche. Once you know your target customers very well, it’s easy to start your own brand that they will surely love.
4. Set a Friendly Tone for Your Brand
Depending on your marketing strategy, you can set a friendly tone for your brand. Make your customers feel the warmth of your brand, especially for new customers, you have to establish a good impression. A friendly and engaging tone can make your customers comfortable and special. If your brand can achieve this kind of tone, everything will run smoothly with your product campaigns, customer service, and brand promotion. Be the brand that they can rely on and trust. That’s the smart way of setting a friendly tone in promoting your brand to your customers.
5. Tell a Story About Your Brand
People love to listen to stories, especially when it tells about how you start your own brand from scratch. You can tell a story about your business brand’s success from small businesses to the global market. Share how you overcome challenges in your business journey. Brand storytelling can have a huge impact on your target customers. You can use feelings or emotions to move your audience. For instance, you can create blog content or video commercial about your product. Highlight the benefits and why it matters to your customers, and connect your brand to their hearts.
Image taken from DMC website
6. Highlight What Makes Your Brand Unique
Start your own brand with a bang. We know how tough the competition is, but you can definitely nail it. You can build a strong brand with our best web services and features with Strikingly. You can develop unique marketing strategies to promote your brand and make memorable ad campaigns.
You have to make it clear to your customers that the very reason your brand exists is to serve them better. Make them feel special by highlighting what separates you from other brands.
Image taken from KARENLO website
7. Build a Strong Brand By Creating a Website
Create a website. You can nail it online with our free and ridiculously easy websites. A business is nothing without a strong online brand presence. In choosing the right platform to showcase your products and run your business online, you must tailor-fit what matters to your company. What is your purpose in starting your own brand online? What are the tools you need to stand out internationally? Do you have the right resources and team to back you up? With Strikingly, you got it all covered to start your own brand. Indeed, you can’t have it overnight – but you can build a high-conversion website in minutes. That’s us.
Image taken from OOO Graphic design website
Final Thoughts
After you have learned the basic tips on how to start your own brand, it’s our turn to summarize the things you need. First, you must remember that it’s easy to start a business, anyone can do it, but only dedicated and hardworking business owners will build a strong brand. Second, you must be creative and unique in delivering your brand statement to your target customers. Knowing them well lets you take a great leap ahead of your competitors.
Moreover, choose the best platform where you can launch your brand. Since online trends change from time to time, ensure that your brand will still nait it. Having your own website is giving your brand a home where your customers can visit anytime, anywhere.
Image taken from Strikingly website
Here at Strikingly, you can manage your website activity at your fingertip. We have a mobile management app that will enable users to do updates. All our sites are mobile-first. That’s why you can be confident that your brand is searchable. Finally, don’t be intimidated by the standards that the big brands have stated in society. Once upon a time, Starbucks, Coca-Cola, and McDonald’s started from nothing. Your startup business has many opportunities online. You just need to claim success like our million users here at Strikingly. If we are going to ask “how to start your own brand?” you may think of answers but are not really sure. This is why we are here to back you up with your brand building journey. Join our twelve million plus users who nailed it online. Create a free account today.
