Choosing the right eCommerce domain name is essential for any eCommerce business. It's the first step in getting your business online and ensuring that people can find you.
With many domain names available, picking the best for your business takes work. The perfect eCommerce domain name should be memorable, brandable, and professional.
It should also be relevant to your business and unique enough to stand out from competitors. This article discusses tips on choosing the perfect eCommerce domain name for your business.
With these tips in mind, you can create an eCommerce domain name to help your business succeed.
What is The Benefit of Having a Strong Domain Name?
The website domain name is a virtual address that people use to find your website online, thanks to the DNS system. Users will type your domain name into their browser to find your website.
An eCommerce domain name can be anything from one word to a long phrase. It should be something memorable and unique such as Facebook.com or Google.com.
Having a strong eCommerce domain name will add professional credibility to your business. This distinguishes your business from the millions get rich schemes out there. It also offers brand visibility, creates awareness, and attracts new customers.
8 Tips and Tricks for Choosing the Best Domain Name
If you're ready to establish your business online, you'll need an eCommerce domain name matching your brand. This will make it easy for your clients or customers to find and trust your business. Here are a few tips to keep in mind when picking a domain name.
1. Be Simple, Unique and On-brand
A simple eCommerce domain name is a good idea because it will be easy for your customers to remember. Therefore, pick a domain name that is short and unique.
Your eCommerce domain name should also be specific to your business. If your domain name is too general, it’ll be difficult for customers to know what you do.
You must keep your business name and the product/ service you offer in front of your mind when picking a domain name. Do extensive research and make sure the address will attract the online audience you are after.
2. Use a .com Domain Extension
There are several trusted domain extensions, such as .org and .net. But .com is the most recognized domain extension worldwide and is the best choice for any eCommerce business.
When most people type a domain name into their browser, they expect to find a website at a .com address. Choosing an eCommerce domain name with a .com extension lets people know you're committed and plan to be in business for the long haul.
Businesses with a domain name ending in .com are perceived as more trustworthy and reliable than those with other extensions. However, if you have an eCommerce domain name but the .com variant isn't available, you can choose .net, .org, or .co. These are also very decent alternatives.
3. Add Keywords to The Domain Name
Firstly, remember that the eCommerce domain name must still be short and sweet. The role of SEO is to help direct your domain name. One to three keywords will certainly do the magic.
Adding keywords to your domain name will have your eCommerce site ranking higher in search engines. These keywords should reflect your brand or products or services that you plan to sell.
Look for keyword options with low to medium competition; they'll give your website a chance to rank higher.
4. Avoid Hyphens, Numbers, and Doubled Letters
Avoiding these elements and double letters when picking an eCommerce domain name is best. They can make your domain name hard to read and messy.
Plus, the elements can easily become typos when people try to search the internet for your website. It will also be hard to share the eCommerce domain name using word of mouth if it has doubled letters, numbers, and hyphens.
5. Make the Domain Name Mobile Friendly
Besides branding, you should ensure that your domain name is mobile-friendly. Today more than 50% of internet traffic is from mobile devices.
Therefore, it's best to have a domain name compatible with this audience. Domain names with a single word, like Facebook, Google, etc., work better and are less prone to errors.
When using a smartphone, lengthy domain names or those with special characters can be subject to autocorrect changes. Smartphone users must also switch their keyboards from letters to special characters to type the domain name. To some users, this is a lot of work to do.
6. Do Extensive Research
You don't want to spend time and money building your website only to discover that your chosen domain name is unavailable. You should research your eCommerce domain name ideas to see which ones are available.
You can check if the eCommerce domain name is available in various extensions. This includes .com, .net, .org, .info, .me, in, co.uk, co.nz, and more. After finding a domain name, make sure that it's not trademarked. This will help you avoid any future issues.
7. The Domain Extension Should Represent Your Industry
The search engines rank websites according to their top-level domains. For example, if you use the ". co.uk," then it means that you're targeting UK people. The ".ca" is for Canadians and those interested in topics that relate to Canada.
Therefore, if your website is a store, it's best to use the ". STORE" instead of ".com" or others; using the. "STORE," tells that your website is an eCommerce store. All other domain extensions can mean anything.
8. Include Your Brand on The Domain Address
If you're a business owner or professional, you know how hard it is to find a domain name that matches your brand. It's become much harder if you ignore everything else and only focus on getting a ".com" address.
You should note that the brand carries a lot of weight, so it is best to protect it at all costs. It's what your clients and customers know and, most importantly, what they pay for without knowing.
For example, if you're thinking of starting an eCommerce store and your brand is Tracy, you can use Tracy.store.
How to Buy and Register a Domain Name with Strikingly
The Strikingly website builder doesn't only help you to build your website but can also help you choose domain names.
If your Strikingly paid plan is in its first year, you qualify for a free custom website domain.
The cost of a domain in Strikingly starts at $24.95 annually. But the pricing varies depending on your top-level domain, which includes .net, .com, .org, etc. Note that Strikingly website domains are set to renew and bill annually automatically.
You can find out more about the availability and price of your eCommerce domain from the domain dashboard.
After choosing and paying for your domain, Strikingly will automatically connect it to your website. This saves you from the struggle of managing your domain settings. All the eCommerce domains you buy through Strikingly feature domain privacy.
Step 1: Pick a Website Domain Name
1. Open the “Strikingly Dashboard.”
2. Click "Domains," and it'll redirect you to the "Register New Domain" page.
3. Type your preferred domain name in the bar and click "Search Domain." (It'll display several domains. If the eCommerce domain name is available, you can purchase it at the specified price. But if it is not available, you can check the suggestion list.)
Step 2: Fill in Personal Information Details
1. You have to fill out all the provided fields, i.e., name, phone, email, organization, address, state, country, zip code, and city. (Ensure you use an email address that works because Strikingly will send an email verification after purchase to confirm ownership. The information you give should be authentic, or else registration might fail.)
2. After confirming that everything is okay, click on "submit."
3. Click "Confirm Purchase," and you'll be billed immediately.
Step 3: Verification
After purchasing the domain name, you'll receive an email prompting you to verify the domain name. Please do the verification within 24 hours. You must verify the domain to be allowed to continue.
Step 4: Link the Domain Name with Your Website
If you choose a domain name from your site editor, it'll automatically link to it. But you'll have to link it manually to your eCommerce website if you choose a domain name from the Strikingly dashboard.
Go to website settings, then domains. Key in or paste your domain name in the "custom domain/subdomain" tab and click "update." After connecting your domain name to your Strikingly site, you'll have to wait a few hours for the changes. It can take up to 48 hours.
Conclusion
The eCommerce domain name is a crucial detail when creating a website. This is because it reflects your business/ brand and sells it to your potential audiences or customers. Pick a domain name that’s well thought-out and researched to boost your search engine results ranking.
A great domain name will also clearly communicate your business idea to your audience. It’ll help them know what to expect when they visit your site. Therefore, you must take time to research and find a domain name that's ideal for your eCommerce store.
