With the ongoing Covid-19 pandemic, the world is experiencing a new normal. Businesses have to innovate and restructure their operations in order to keep up with the change. But if you’re thinking of starting a new online venture during this time, do not let the looming global health issue stop you. You just need to learn how to build an ecommerce website that will be able to thrive in the unusual circumstances we are in.
What is an eCommerce Website?
An ecommerce website is basically a type of website that is designed to sell products to a target consumer base over the internet. Any website that enables you to transact and obtain products - both material and digital - can be considered an ecommerce site.
Making an ecommerce website is a bit different from other types of sites in that it requires a different set of features. In fact, there are website builders that are equipped with the right tools for building other websites but they may not be as effective in creating an online store. The best ecommerce website builder for small business arms you with everything you need to get your online shop up and running in minutes and with minimal overhead expense. If you’re looking for a productive way to spend time at home, Strikingly lets you dip your toes in website ecommerce for free.
Building eCommerce Websites in the New Normal
As people are living the new normal and spending most of their time at home, the ecommerce industry is expected to grow exponentially. Whether you’re just starting out or you’re a business looking to move to the online space, it’s important to stay competitive and make sure you build an online store that stands out. Here are a few tips to keep in mind when you build ecommerce websites.
1. Design is important
Aesthetics matter when it comes to creating functional and profitable ecommerce websites. If your website is confusing and filled with clutter, customers are more likely to leave and look for products elsewhere. Most consumers consider design to be a deciding factor when it comes to online shopping. Keep your design minimal and simple. Strikingly’s modern ecommerce site builder templates feature minimalist designs that give you the flexibility to create websites that stand out.
2. Make it mobile-ready
With billions of internet users browsing the web using their mobile devices, you want to ensure your ecommerce site is accessible and functional from smaller screens and mobile web platforms. Keep up with the competition by ensuring that your online store functions well when accessed through mobile devices. Strikingly is a free ecommerce website builder that ensures your site will look great on various platforms so you can reach a wider customer base.
3. High quality images
Nothing turns off a user from a website than pixelated visuals and graphics. Clear images of products matter to a lot of people. They want to make informed buying decisions and one way to do this is to be able to see the products they want in high resolution. Blurred photos make a website look unprofessional and unreliable. Low quality images seem like you are trying to hide the real quality of your product.
4. Reliable shipping and customer service
Because of the pandemic, shipping and logistics services are working round the clock to get products delivered. Creating an efficient order fulfillment system is key to ensuring that you keep your customers happy. While it’s difficult to promise on-time delivery all the time especially when you’re working with third-party shipping companies, customers will be more at ease when they can track their orders and receive updates regularly. Keep your customer support lines open as well. Add a chatbot or a live chat window so you can attend to inquiries in real time.
