Your website’s homepage is usually the first page that potential clients notices, so having a positive first impression is critical. We all understand the value of first impressions, but in the world of e-commerce, they are more important than you would expect. When the average online shopper has little time, a short attention span, and countless shopping choices open to them while scrolling through the site, they have to.
Excellent homepage examples are a significant challenge for e-commerce store owners: how can you explain your business, communicate your value proposition, and ensure that the customer is confident and engaged in a fraction of a second? A well-executed homepage design is the answer, one that caters to the consumer and the company, builds customer trust, and lays the foundation for the entire shopping experience.
Compelling homepage examples are not only about aesthetics. Like one-page websites, you’d want your homepage to convert as well. If a website's homepage is disorganized and difficult to navigate, potential customers will be discouraged from even considering a purchase. People cannot or would not convert unless you have the opportunity to make the conversion as simple and intuitive as possible.
Understanding the basic elements that should go into every homepage design is the first step in gaining more customers. Once you've learned the fundamentals, use our best homepage design and homepage examples to get ideas about what would work best for your company and audience.
What Are the Characteristics of a Successful Landing Page?
The foundation of authentic online marketing is an efficient landing page. Your deal may be fantastic, and your advertising may be flawlessly programmed, but without a strong landing page, your company will struggle. The design of your landing page must be flawless, and we will later show website examples of persuasive homepage designs for your reference.
A decent homepage design does not come in one size fits all. Every e-commerce merchant's quality homepage design will look different as a representation of their company and the cornerstone of their unique web presence. These homepage examples are elements that are common to a homepage design, and reviewing each of them individually will reveal whether your website's homepage is doing its job. Here are some factors to consider when designing your homepage:
• Keeping It Precise and Simple
A successful landing page contains all the details required to persuade visitors to convert, but nothing more. Keep it simple and provide only the necessary information that will direct visitors down the funnel. Too much information will confuse visitors, so keep it simple.
• The Proposition of Value
Efficient homepage examples should have a strong offer and clearly and concisely illustrate why the offer is important. The headline of the most effective landing pages confirms the bid, and the subheading is used to explain the offer further or to share the value proposition.
• Colors Have a Strong Effect
Color and eye-catching photos are used effectively in homepage design. Certain button colors, like red or green, are said to increase landing page conversions, so make sure that your button color stands out against your context.
• Keep Forms to a Minimum
As an online marketer, you naturally want to gather as much data as possible from visitors to your site. When it comes to getting a decent landing page, though, less is enough. It's important that users need to fill out as few form fields as possible. The more fields you ask a guest to fill out, the less likely they are to complete the form and complete the conversion.
• Make It Responsive to Mobile Devices
It's important these days that your landing page is simple to access on mobile devices. Your landing page should be easy to access, load quickly, and be extremely clickable on mobile devices.
• CTAs Should Be Maximized
Your homepage's foundations are your call-to-action. All the other elements — the layout, copy, and design — are simply directing the user to click on the CTA and proceed down the purchase route. There may be many CTAs on your homepage, each with its priority level. For example, your website’s homepage can encourage visitors to purchase a pre-order item or subscribe to your mailing list. Which one is more critical to your company's success? Is that reflected in your homepage design?
The Advantages of Having a Well-Designed Homepage
Existing homepage examples on the internet should invite visitors to your site, inform them of what they should do next, and encourage them to explore the site further. You can create a basic homepage design more complicated, but you don't want to start with a cluttered mess and have to prune it down later.
Often start with the fundamentals. What exactly do you require for your homepage? What would your audience expect from you? And which elements are the most important? You'll have the details you need for a better homepage design if you can answer those questions. Homepage elements serve a critical role in web design.
Although there isn't an exact formula for constructing the best homepage design ever, there are a few things to consider when creating your own. Here are the advantages that your business will benefit from.
1. Let Your Target Audience Identify Your Business
Most of your website users will visit the website's homepage. With that in mind, you must make a good first impression. The homepage examples should convey your company's ideals, unique selling proposition, and mission. If you can effectively communicate this information, you'll be more likely to attract potential customers.
Add a tagline or statement that explains your organization and your key mission or operation to make it crystal clear what you're all about. You may also use imagery that establishes the tone for your brand's visual language or clearly illustrates your products.
2. Increase Numbers of Conversions
You want website users to convert, but if you don't provide them with the proper motivation and opportunity, they won't. If visitors can't locate an email sign-up form, your database will remain empty.
Have all the appropriate CTAs (call-to-action) on your homepage. CTAs are short phrases that entice web visitors to click on them and perform a specific action, like signing up for your blog, learning more about your service, or downloading a file.
Another way to increase conversions is to make a good first impression on your visitors with your homepage. Visitors who have a positive experience on your website are more likely to recall it in the future.
3. Increase Brand Recognition
What sets your brand apart from the competition? The homepage of your website is your opportunity to express yourself. This should be reflected in your homepage's design and copy.
Enable your brand image and branding to shine through on every page to make your company memorable. This is especially true when it comes to the design of your homepage, as it acts as a portal to the rest of your website. These homepage examples focus should be on your logo, tagline, and purpose. You may want to include a form or statement at the top of your homepage — ideally in large font — that explains what you do: What issues do you help your customers with? How do you make a difference in your clients' lives, whether they are personal or professional? Don't make it difficult for your website visitors to find out what you do.
4. Visually Appealing Homepage Template
The aesthetics of your homepage play a huge role in making a good first impression. The architecture, website color scheme, typography, and imagery selection are the most important factors to consider when designing your homepage. Try to represent your brand's tone and message in any decision you make.
5. Creates a Pleasant User Experience
Consider what your users are searching for on your site, as well as what you want to display them while designing your homepage. If you've figured it out, focus on guiding them to the appropriate page intuitively and fluidly. This can be accomplished by using appropriate button design, element positioning, precise layout, and razor-sharp copy, among other things.
Website Examples of the Best Homepage Designs
Take a look at these homepage examples for some inspiration now that you know the essential elements that go into a winning homepage design.
• CozyKin
This image is taken from Strikingly User’s Website
• Billy Skyscraper
This image is taken from Strikingly User’s Website
• Live Without Limits
This image is taken from Strikingly User’s Website
• Pet Milestone Cards
This image is taken from Strikingly User’s Website
• Connected Women
This image is taken from Strikingly User’s Website
Takeaways
You don't have to stick to a strict formula to build an efficient homepage. Some websites' homepage shares similar elements, but they're all different, as you can see from the homepage examples highlighted above. In reality, pushing the limits of modern design conventions will benefit you if you don't interrupt the visitor's user experience. It's fine to make bold design decisions, but don't sacrifice usability in the process.
This image is taken from Strikingly Website
Although and company's definition of a well-designed homepage varies, all should be readable, quick, and consistent in their branding and messaging. Above all, homepages should be based on a solid content management framework that can adapt to changes in the company's goods, aesthetic, or digital presence.
Create the perfect homepage template for your target audience, and make sure you're showcasing the distinctive attributes of your goods and services. Contact our Happiness Officer from Strikingly, and they’ll gladly help to assist you in building your dream website for your business.
