In today’s eCommerce world, every business needs marketing campaigns to survive. If you are struggling to identify the suitable types of marketing campaigns for your business, you are in the right place.
Marketing isn’t just about throwing a certain number of words and hoping for the best results. There are many complexities involved.
What are Marketing Campaigns?
Marketing campaigns are formulated versions of strategic events to promote a business. Its objective is to provide the target market with activities that make them understand what a business plans to offer them. Companies invest a lot of time and effort in building quality marketing campaigns to guarantee positive results.
Image taken from Strikingly User’s Website
A marketing campaign uses different platforms and mediums to expand its reach and leave a massive impact on the audience. Some of the platforms used by the businesses are as follows:
- Social media platforms
- Print advertising
- Online advertising
- Email marketing
- Pay-per-click (PPC) advertising
- Video conferencing
- TV commercials
All marketing campaigns have their specific influence and a target goal. Generally, its target is to show the audience its business objectives. They have to convince the viewers to join their marketing campaign and become a paying customer. Here are some examples of marketing campaigns:
- To reduce the negative publicity of a business
- To build a strong brand image for a business
- To promote or introduce a new business product
- To increase the company’s affiliate sales
- To help the company’s rebranding
- To revamp an existing business product
Types of Marketing Campaigns
1) Product Launching
Product launching is one of the most essential phases of any business. Many business owners pay high attention to their marketing campaigns during a product launch. You explore different opportunities for your launch, define objectives, and create your launch timeline. By planning your product launch, you can allocate resources in a logical order.
Product launch marketing is done to raise awareness of a particular product or service entering a market. Manufacturers and distribution partners usually are the executors of this type of campaign.
2) Content Marketing
A content marketing campaign is a type of campaign in which one-time action is limited to a specific time range. It can last for weeks or months based on its scope.
Image taken from Strikingly User’s Website
When you conduct content marketing, you must create a list of defined goals to generate more business leads and spread more brand awareness effectively. Your campaign must include specific personas based on the information of your target market. When you launch your content marketing campaign, you have to utilize the following:
- Videos
- Blog posts
- Infographics
- Landing pages
- Online courses
- Ebooks
- Whitepapers
3) Email Marketing
Email marketing is one of the types of marketing campaigns that are used by various companies in the world. Ever since the evolution of social media, many people may think that email marketing doesn’t have as much of an influence. However, the reality is that 33% of marketers send weekly emails, whereas 26% of the marketing people send emails multiple times per month.
Image taken from Strikingly User’s Website
Many companies use email as a tool to keep a strong connection with the current market. Email marketing campaigns deliver information to the clients regarding the following:
- Updates
- Current Promos
- Discount
- New Product/Service Launch
4) Social Media Marketing
Social media marketing is one of the most effective types of marketing campaigns today. To conduct social media marketing effectively, it must have four elements:
- A healthy social media campaign plan
- A defined set of goals
- Cross-channel promotion
- Final analysis
When you formulate your social media marketing campaign, analyze all of your current social media platforms. Focus on the platforms that are used by your followers and use them to finalize your strategy. If there are numerous social media followers to monitor, you can create a social media team and assign responsibilities to each individual for each social media platform. You can use sharing campaign methods, such as retweets, shares, and mentions. You can also integrate landing pages to drive traffic to your website.
5) Paid Advertising
The four types of marketing campaigns involved in paid advertising include:
1) Paid Search Marketing
This is also known as search engine marketing (SEM). It uses images and texts for advertisements. Google is the most popular example of this type of marketing campaign.
2) Display Marketing
These marketing campaign examples use different display networks to deliver ads to your target audience. It uses retargeting technology to serve ads depending on the user’s browser activity.
3) Paid Social Media Marketing
Paid social media marketing is a way of displaying ads of sponsored marketing messages on different social media platforms. This targets users through images and video ads. PPC advertising, branded content, and display ads are all examples of paid social media marketing. You will recognize a paid social media advertisement when you see the tag of “sponsored” or “promoted” next to a post.
4) Influencer Marketing
Influencer marketing is a bridge between the old and the new marketing tools. This process uses the concept of celebrity endorsement and integrates into the modern marketing campaigns. Influencers play their role in the marketing campaigns by:
- Impacting the purchasing decisions of customers through their knowledge, position, and relationship with them
- Having a huge fan following in a particular niche. The size of their followers depend on the size of the niche’s topic
6) Contest Marketing
Contest marketing has gained popularity recently. This marketing campaign aims to gain more website traffic and brand awareness by hosting contests.
You may have seen many businesses that host contests to gain followers. For individuals to be a part of this contest, they have to share the business page on their social media timeline. By sharing social media posts, companies can expand their reach and bring their campaigns to a wider audience.
Strategies to Build a Strong Marketing Campaign
1) Use Social Media
Social media is a powerful tool for building quality marketing campaigns. People surf their mobile phones to discover new products, services, and brands. If you want your marketing campaign to be a hit, you must integrate social media at all costs. Most people spend most of their day with a phone in their hand, which makes them likely to reach out to mobile-optimized campaigns.
You can rely on Strikingly by creating a professional website and integrating your social media accounts in the form of icons. Using social media for marketing campaigns is beneficial because it doesn’t just expand your audience but also makes business management easy.
2) Understand Target Audience
The target audience is massively influential in the results of any marketing campaign. Without the target audience, your campaigns are seemingly useless. Before creating a campaign, you research the preferences of your target audience. You can identify their main concerns and use them to inspire your marketing campaign. Gather all the valuable information about the people you want to attract. Identifying your preferred customers will also help you determine the best tools for finalizing your marketing campaign.
3) Collaborate With Influencers
Influencers have the authority to impact the audience through their words. People follow numerous social media influencers on Facebook and YouTube. They watch their videos and draw inspiration from them. You can talk to an influencer and use them to promote your business. They may allot special charges for every social media post related to your business, so you have to be aware of that. However, their posts will help them direct their viewers to your business.
Best Marketing Campaign Examples
1) Cheerios
General Mills Corporation held a non-profit campaign under a popular brand, Cheerios. Their marketing campaign is referred to as Good Goes. The prime objective of this campaign is to raise enough money to fund approximately one million meals. The marketing campaign provided a professional website featuring an exquisite landing page and the hashtag #GoodGoesRound. The company pays to advertise the Good Goes Round URL on Google.
2) Spotify
Spotify is one of the most popular companies in the world in the field of music streaming. They launched their marketing campaign called “Everywhere”.
Spotify has a popular meme format called “Me. Also Me”, which adds to the attraction of their campaign.
Spotify has one of the most popular marketing campaigns because it recently introduced a video snippet. This snippet showcases a humorous approach with the caption “Music for every mood. Listen now on Spotify.”
Implement Marketing Campaign on Your Strikingly Website
Once you have gone through the guide to marketing campaigns, you may realize that it isn’t as easy as it sounds. They are important to ensure that businesses get recognized across the board.
Strikingly isn’t just a website builder on which you can implement your marketing strategies. We are not just about helping the users build their respective websites for free. We also believe that for a business to be a success, the users must know their objectives and how they can obtain their desired results.
Strikingly doesn’t just provide its users with all the website features in building their website. We also help them to understand the eCommerce world through our blogs. If you are curious about your website design and its relation to eCommerce, you can contact our Happiness Officers today.
