Every business longs to have happy customers. Why is that? It’s because when your customers are happy and satisfied with your service, they recommend your brand and products to others. This causes a rise in your sales.
Most businesses realize that having happy customers who refer your company to others is a lot cheaper to retain than acquiring new customers. To gain new customers, a company needs to prepare a complete marketing funnel, run advertising campaigns, build traffic to its website, and write a sales copy or make a pitch to finally convince them to buy. But to retain your existing and satisfied customers, you just have to provide them with your brand updates from time to time and keep them reminded about the products you sell.
Happy customers can bring in new customers to your business. People, in general, tend to believe more in the posts or messages shared with them by their friends than they do on any advert or boosted post that they see. They see messages from their friends as friendly suggestions, while digital or traditional media ads can come across as pushy, biased, and annoying. That’s why the key to maintaining and increasing your sales levels is to keep your existing customers happy. If they are very happy with your business, they can even become your brand customer. This means you can save a lot of your marketing efforts and keep growing your customer base.
It is easier to build long-term customer relationships with those who have been buying products or services from you in the past. The process is called customer relationship management. All you need to do is not let them forget that you exist. Every time you come up with a new product launch or a new sales offer, inform them about it. These are the tactics that we will be discussing today.
This post is a guide to happy customers for all types of businesses. We will discuss how to make your customers happy. If you read this post till the end, you will also find out why all businesses need a happy customers’ community. So without any further ado, let’s get started.
Who Are Your Happy Customers?
Your happy customers are those who purchase a product or service from your company and are satisfied with what they buy. They do not regret spending money to make the purchase from you. Your product or service provides value to them, which they see as higher value than the money they paid for it.
Happy customers are likely to flaunt the things they buy from you if they are really excited about the product and shopping experience. They may write positive reviews about the product, post good testimonials about your service, share pictures of the product on social media, and most importantly, continue shopping from your website or store in the future.
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6 Ways to Make Your Customers Happy
Here are six different ways to make your customers happy and satisfied. These can generally apply to any kind of business and almost all industries. These tactics can help you create a happy customers profile for your company.
1. Get Your Personality Right
If you want to know how to make your customers happy, you first need to learn about building your brand personality. Your brand personality indicates what your customers will expect from your products and services. The value that you claim you will provide should really be given to your customers through your offerings. If your brand personality conveys one thing but your product turns out to be totally different from it, you will lose your brand image. Your customers will see through the experience as though they were cheated. Hence, the first thing you need to do to get happy customers is getting your personality right.
2. Listen to Your Customers
If you want to have happy customers, you need to listen to their comments and feedback. Even if a customer is complaining about your brand, do not lash out at them. You need to negotiate calmly and hear them out on their suggestions. In most cases, businesses can make constructive use of customer feedback. Even if the feedback is negative, you can turn it around, resolve the issue, and make improvements in your next batch of products.
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Another way of listening to your customers is through social listening. This means paying attention to how your customers talk about your brand on social media. Social listening can be very fruitful for your business, as it will reveal to you how your customers really feel about your products and services. There are things that they might not say directly to you but share openly with their friends and peers on digital media. Focusing on customer complaints and paying attention to the key things they expect from your products can give valuable insights into your customers’ mindset. These insights can be used to improve your products and get happy customers in the future.
3. Give Them Means to Contact You
Companies that take customer satisfaction seriously build mechanisms through which their customers can get in touch with them. This is important for having and maintaining happy customers. If a customer wants to make a complaint but does not know where to direct it, they will feel frustrated. That’s why it is critical to provide them with multiple means to get in touch with you.
It is not difficult to create ways through which your customers can contact you in the digital world. For instance, you can create a contact us page or section on your website, where your customers can quickly fill out a simple form and submit it. You can get back to them as soon as possible.
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An even better way is to build a live chat feature on your website. This will give your customers instant access to your staff to get their queries or issues resolved at the earliest. This is the most modern technique among all the ways to make your customers happy by giving them full-time access to your customer support.
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4. Provide Fantastic Customer Service
Customers not only need to be served before they make a purchase. They might also need your support service after they have purchased from you. If you know how to make your customers happy by giving them excellent customer service, you are halfway there to your business growth and success.
Customer service comes in many forms. Speaking to them in a friendly manner when they visit your retail outlet, answering promptly, offering discounts regularly, and solving any technical issues are ways to make your customers happy through good customer service.
5. Engage With Your Customers
Another way to get happy customers is to engage with them regularly. This can be done by sending them newsletters to remind them about your brand. This can also be done by building an online community and encouraging your customers to participate in it. Let them know that they can post about their experience of interacting with your brand. Encourage them to be frank and honest in their comments. In this way, you will get happy customers and get them excited to discuss your products and services with other community members.
6. Provide a Personal Touch
It is no secret that human beings like a personal touch in any product or service that they buy. If you can personalize your marketing content a little bit, you can greatly impact happy customers.
Some businesses can accept custom orders. Personalization and customization of products and services for specific customers are also the most effective ways to make your customers happy. Another way is to simply personalize the emails that you send out to your customers. This can be done by addressing each customer by name or reminding them about your website to entice them to visit.
Image taken from Strikingly user’s website
A professionally built brand website can tackle all the above-mentioned ways to make your customers happy. These days it is easier to manage your customers, orders, and sales online than in-person. That’s why we highly recommend that you choose a suitable website building platform and create a website on your own so that you have complete authority and access to it.
If you build a website on Strikingly, you can use our numerous tools that will allow you to get and retain happy customers. For example, you can create a subscription form for your site visitors to fill up. You can then send them newsletters to announce any new offers you have. If you upgrade to our Audience or VIP Plan, you can add a live chat feature on your Strikingly website. Our user-friendly editor allows you to edit and update your website content any time you like.
In this digital age, let’s take the most benefit from the advanced but easy-to-use technology that we offer to you through our website builder.
