There is always the risk of misinterpretation and misuse with each new marketing or SEO tool. Landing pages are one example. There are numerous congested sites with numerous keywords. Certain landing pages don't clarify what they want you to do. Landing pages that aren't performing as well as they could be. Do not be alarmed. Here's some advice on how to create a landing page design that persuades visitors to take action.
How Does a Free Landing Page Work?
A single page on your website designed to convert visitors into leads is the ultimate landing page. To avoid distractions, a free website landing page usually does not have a lot of content. However, at least three key components must be present to make the best landing page: a bid, a landing page copy, and a sign-up form. The primary goal is to persuade tourists to sign up for the products in exchange for their email addresses. You may believe that developing landing pages necessitates the purchase of costly software. On the other hand, Strikingly is a free landing page builder that can help you create free stunning landing pages!
Of course, if you want to take things a step further, premium plans are also available.
However, before you get started on your first free landing page, it's a good idea to go over some landing page best practices. We've compiled a list of pointers to help you create a landing page. Continue reading to learn how.
Six Reasons Why Landing Pages Are Required
Still not convinced that landing pages can help your marketing and lead generation efforts? Here are six more persuasive arguments:
1. Quickly Generate Leads
Image is taken from Strikingly user’s website
If there was one thing you could do right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As previously stated, far too many companies direct email, social media, and search traffic to their homepages. This is equivalent to throwing away leads. By sending these leads to targeted landing pages, you could capture them at a much higher rate. A free landing page is a simple and quick way to generate leads for your sales team, which can then be segmented, nurtured, or distributed.
2. Give Your Offers a Place to Call Home
Landing pages and marketing offers are inextricably linked. As an example, consider our painting company. Unless your offers are gated behind landing pages, they will do nothing to support your lead generation efforts. The idea is for visitors to your website to 'pay' you in contact information in exchange for something valuable, such as an offer, and your landing page serves as the collection tool.
3. Compile Demographic Information on Your Prospects
Every time a lead fills out a conversion form on a landing page, your marketing and sales team learns something new about your prospects. Your marketing team can then use this data to determine which types of visitors or marketing personas are converting. Before contacting a lead, your sales team should already have a baseline of information.
4. Determine which Prospects are the Most Interesting
A free landing page enables you to not only generate new leads but also track the reconversion of existing leads, which you can then use to determine which prospects are more engaging with your company. This also allows you to gather more information about your leads' website behaviors and activities, which your sales team can use during the sales process.
5. Serve as a Catalyst for Additional Marketing Channels
A large amount of content is required for a successful inbound marketing strategy. Landing pages are a great addition to any marketer's content arsenal. They can be shared on social media, used as the centerpiece of dedicated email sends and lead nurturing campaigns, linked to PPC ads, and found organically.
6. Insights into Your Marketing Offers' Effectiveness
Every time you create a landing page, you're adding to the data assets of your marketing program. By tracking and analyzing the metrics associated with your landing pages, you can gain a lot of insight into your marketing performance, such as how your various marketing offers to compare how many visitors and leads your landing pages to convert over time, and so on. This gives you valuable information that you can use to optimize and improve your marketing.
How to Create a Landing Page Design?
You could create a free landing page for each long-tail keyword synonym you have to entice a visitor to take action. By creating a landing page dedicated to a single idea, product, or category, you can give searchers exactly what they're looking for.
A. Establish Your Landing Page's Goal
Image is taken from Strikingly user’s website
The goal of landing pages, according to Toptal, is to increase conversions. As a result, you'll need to ask yourself, "What kind of conversion do you want to promote?" The following are some of the most popular conversion goals:
∙ Raising brand awareness
This entails growing your email subscriber list and cultivating a relationship with these people by providing them with information about your brand and products/services, resulting in a loyal following and increased consumer growth.
∙ The generation of prospects
This entails collecting contact information from potential customers who are interested in your product or service so that a member of your sales team can follow up with them.
∙ Sales
This aims to facilitate quick purchases by highlighting a specific product and allowing customers to add it to their cart or purchase it without ever leaving your landing page. Defining your goal is critical during the planning phase because it will influence the design of your free landing page.
B. Create a Layout Plan
Regardless of the goal, an effective landing page design should include the five elements listed below:
- A catchphrase
- A synopsis of your product or service
- Relevant graphics
- A lead capture form
- A call to action
C. Keep the Copy Short and Sweet
Image is taken from Strikingly user’s website
In your headline and description, focus on succinct messaging. It's easier said than done, but user satisfaction depends on it. According to a Microsoft study from 2018, the average human attention span is only eight seconds. The emphasis should be on expressing how your brand or offering can benefit people in simple, straightforward terms. Then, if you want, you can go into more detail below the fold.
D. Prioritize above-the-fold Placement
Keep the most important content and call-to-action at the top of the page. This ensures that visitors see a critical preview of what you're offering and where they can take action regardless of where the fold, or bottom of your browser window, ends up. This is not to say that you cannot include content below the fold in your free landing page design. While the primary goal of above-the-fold content is to capture visitors' attention, you also want them to scroll down to learn more.
E. Make a Landing Page for Each Campaign
Take into account how you intend to get your landing page in front of a digital audience. Is it going to be done through email marketing? Is a monthly newsletter a possibility? Social media posts? Maybe Google Ads? If the answer is more than one of those marketing techniques, creating an effective landing page for each channel is critical. This could help you determine which traffic sources were effective. If you choose the per-traffic-source option, keep the landing page design consistent with the source. Include those specific design elements on the landing page of the Instagram campaign, for example, if you create an Instagram ad with a specific title and image.
F. Reduce Distractions and Points of Departure
Image is taken from Strikingly user’s website
One of the most commonly recommended free landing page design techniques is to limit exit options. Remove your website's navigation bar and any internal or external links and mentions of linked deals. Visitors to your landing page should concentrate solely on filling out your lead-capture form and converting. Several marketing firms recommend placing social sharing buttons below the fold when it comes to social sharing buttons. This makes it simple to share your content on Facebook, Twitter, LinkedIn, and other social media platforms. Other marketing firms recommend completely excluding them from adhering to the concept of minimizing exit options. Conduct an A/B test comparing different landing pages to see if adding social sharing buttons has a reasonable ROI.
Create Landing Pages with Strikingly
You might think that creating landing pages necessitates purchasing expensive software. On the other hand, Strikingly is a free landing page builder that can help you create free and effective landing page designs! If you want to take things a step further, a premium package is also available.
Contrary to popular belief, landing pages do not have to be spectacular to be effective. Take a look at some of the most popular landing page examples on Strikingly, and you'll notice that the most popular designs are sophisticated and straightforward. The goal is to remove as many impediments as possible, so visitors are neither distracted nor angry.
Choosing the most impressive free landing page templates isn't the only factor to consider when designing a landing page. It's more about figuring out what works best for you to grow your email list. The best part about Strikingly landing page templates is that they've already been tested and proven to work. These lovely but simple models have been expertly designed to get you started.
Conclusion
All of your efforts will be rewarded with a high-converting free landing page. Customers click here, people buy, and you make money. So don't mess it up! Fortunately, creating an effective and high-converting landing page is simple. Start by implementing each of the essentials in this post, and you'll be well on your way to engaging your visitors and converting them into customers.
