Over the last two years, probably due to the ongoing pandemic, people have generally become more cautious and self-aware of the importance of having a healthy lifestyle. For the same reason, fitness marketing has become popular, as millions of people like to watch content that inspires and motivates them to remain fit. This, in turn, has given rise to the popularity and size of the global wellness and gym industry.
Even though this pandemic has caused most people to live a very sedentary life, many individuals realize that they need to opt for a more proactive routine. After staying at home for so long, people want to have better health and become mentally and physically stronger.
In these circumstances, if you are running a gym, you could be in luck. In this post, we will be discussing the tactics, tips, and strategies of fitness marketing that can help you boost your gym business.
8 Effective Fitness Marketing Strategies
Here are eight practical fitness marketing ideas that you can apply if running a business in this industry.
1. Produce Quality Content
For any form of marketing to succeed, the business or brand needs to produce quality content. Quality content is original and one that your target audience can resonate with. This is why you must have a well-defined buyer persona and do proper research about the market trends.
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Producing quality content also means you show your authority and knowledge in your field. People are more comfortable purchasing from brands that they believe are well-versed in their industry. If your content does good marketing for fitness companies in general, your audience will trust your fitness marketing and prefer taking on your fitness services. But if your audience feels like you know nothing much about a gym or fitness, they wouldn’t want to rely on your gym services to get in good health or shape.
2. Use Social Media to Share Content
It is not surprising for businesses anymore that the best way to make any marketing content go viral is to post it on social media. The shareability of social media posts and the ease of how it’s done increases the chances of any advertisement having a snowball effect and gaining popularity within hours.
The same applies to the marketing fitness industry. If you want your marketing tactics to catch speed, make posts about them on social media sites. Create social media pages and channels, and invite your prospects to follow or subscribe to them. If you have a Facebook page for your gym, make announcements about your limited-time offers and gym facilities regularly. If you start a YouTube channel, talk about your gym ambiance, services, and generally about the benefits of joining a gym.
If the readers or viewers like your fitness marketing content, they will share your posts and videos on their own social media profiles, placing your content in front of more eyes. Everybody likes to share promo offers and the latest updates from brands they admire, not only because it is easy to share but also because it doesn’t cost them anything.
3. Provide Good Customer Service
The key to retain your old customers and maintain a good relationship with all your existing customers is to provide excellent customer service. Successful entrepreneurs know that providing good customer service is not only important before you make a sale. It actually becomes even more critical once the prospect makes a purchase and becomes your customer.
The happier you keep your customers with your fitness marketing, the higher your average customer lifetime value. That will eventually reduce your marketing expenses and all other costs associated with bringing in new customers. Coming up with creative ways to offer good customer service is part of good fitness marketing strategies.
Good customer service can be provided to your existing customers in several different ways.
- Welcome them every time they come to your gym or renew their membership.
- Offer them discounts from time to time on their monthly package renewals.
- Advise your personal trainers to speak to them politely and provide personalized guidance for their fitness.
For any new or potential customers, your fitness marketing or customer service could include the following.
- Tell them about your gym facilities.
- Talk to them about the benefits of being fit in general.
- Be open with them and ask for their feedback to learn about the reasons discouraging them from joining your gym.
4. Get Customer Testimonials
If you can keep your customers happy, you get an additional benefit that will make your fitness marketing more effective. Encourage your satisfied customers to give feedback, write positive reviews about your gym and provide good testimonials to help you promote your business.
You can publish these testimonials on your official website, your landing page, your social media profiles or pages, or on your membership forms. These will display the brand loyalty you have built so far and convince your prospects to buy your services.
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You can also mention these testimonials in your advertisements, frame them and hang them on the walls of your gym. Good reviews and testimonials are more potent forms of marketing for fitness companies than anything else. Anyone reading them will be inspired by your service quality and brand equity, which will lead to an increase in revenue for your business.
5. Set Your Prices Strategically
Before you set the prices of your gym facility, make sure to check on the pricing strategies used by your competitors. Your prices shouldn’t be too low to give a cheap impression of your brand. They should also not be so low that you become unable to make a good profit. But they shouldn’t be too high either, because that will chase away your prospects and make them prefer your competitor’s gym over yours.
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For good and effective fitness marketing, always set your prices competitively and strategically. Make sure you are earning a good profit margin but offering discounts and special offers from time to time. Don’t rush in creating your price packages. Do thorough research and plan out hypothetical situations. Conduct a SWOT analysis as well if you have time. Make your prices an appealing factor for your prospects to join your gym, not something that chases them away. Make use of competitive pricing in your fitness marketing strategies.
6. Use Billboards and Radio Advertising
Just because digital marketing has become so popular doesn’t mean ignoring the conventional forms of advertising. Putting up ads of your gym on billboards and creating radio ads will still help you increase your customer base or at least spread out the word about your fitness services. That’s why these can also be a critical part of your fitness marketing.
Other conventional fitness marketing strategies could include putting up banners on the streets within the locality of your gym and giving directions on the same.
7. Offer a Comfortable Ambience at the Gym
A crucial factor determining whether your customers will renew their membership next month is how they feel within your premises and how comfortable they are in using your gym facilities. That’s why you need to keep a constant check on the environment inside your gym.
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Be sure to maintain your gym equipment properly. Any defective pieces of equipment should be repaired or replaced on an immediate basis. The temperature should be just nice, not too hot and neither freezing cold. The place should be neat and spacious and well ventilated. Your trainers should be in a neat dress code or perhaps even wear uniforms. Cleanliness should be taken care of so that you can maintain high hygiene standards at all times. Water, juices, and healthy snacks should be available for your members to consume.
Offering a comfortable gym ambiance will boost your overall fitness marketing by enhancing your other fitness marketing strategies.
8. Build a Professional Website
One of the key elements of fitness marketing is to have a solid online presence for your gym and your brand. To do this, merely creating and updating social media pages is not enough. You need to build a professional website that serves as the central point of giving out information about your fitness services and your fitness marketing strategies.
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If you want to build a website yourself and save the cost and headache of hiring and dealing with a web developer, you can create one on our platform. Strikingly is a website-building platform that enables any layman to generate a single-page or multiple-page website in just a few hours without writing a single line of code. Our ready-to-use website templates and our drag-and-drop feature do the job of creating a website quite simple for you.
All you need to do is sign up for a free account with us and check out our basic tools to create a website. If you have any inquiries, you can contact us anytime through our 24/7 live chat support.
