Brand color are the specific colors associated with a particular brand or company. These colors are used consistently across all branding materials, including the company's website, business cards, social media accounts, and marketing materials. Using the right brand color helps you create a cohesive brand identity and establish visual recognition for your brand.
The choice of brand color is an important decision that can significantly impact your business's success. The right branding colors can help to differentiate a brand from its competitors, convey the right message to the target audience, and create an emotional connection with customers. On the other hand, the wrong branding colors can make a brand blend in with the competition and fail to communicate the brand's values and message effectively.
Selecting the right brand color for your business is an integral part of your company's overall branding strategy and plays a significant role in the success of your business. By carefully selecting the right branding colors, you can effectively communicate your values and message to your target audience and establish a solid and cohesive brand identity.
Importance of Choosing the Best Brand Color
Image taken from a Strikingly User’s Website
Choosing the best color palette for your brand cannot be understated. Here are some key reasons why choosing the best color for your brand is so important:
1. Differentiate your brand from your competitors.
First and foremost, the right color can help to differentiate your brand from your competitors. With so many businesses vying for attention in today's crowded marketplace, it's more important than ever to stand out and be noticed. The right brand color scheme can help your brand stand out and be more memorable, giving you a competitive advantage.
2. Build emotional connections with your target audience.
The right brand color can also convey the right message to your target audience. Different colors can elicit different emotions and connotations, and it's essential to choose a color that aligns with the values and image of your brand.
Here is an example:
- Blue is often associated with trustworthiness, reliability, and calmness
- Red is often associated with passion, energy, and excitement.
By choosing a color that reflects the personality and values of your brand, you can create an emotional connection with your customers that goes beyond just the products or services you offer.
Another important consideration when choosing a brand color is the cultural associations of that color. Different cultures may have different associations with specific colors, so it's crucial to be aware of these associations to avoid unintended connotations.
For example, in some cultures, white is associated with purity and innocence, while in others, it is associated with death and mourning. By understanding the cultural associations of your chosen brand color, you can ensure that your brand is perceived as you intended it to be.
Image taken from a Strikingly User’s Website
3. Creates visual impact for your brand.
In addition to the meaning and symbolism of branding colors, it's also vital to consider the visual impact of the color. The right brand color palette can help to make your brand stand out and be more memorable, while the wrong color can make your brand blend in with the competition.
It's essential to consider the other colors commonly used in your industry and choose a brand color that will help your brand stand out.
4. Creates a cohesive brand identity.
How to pick brand colors is tricky. The best branding color can help to create a cohesive brand identity, and you want to maintain that with the right brand color schemes. By using the same color consistently across all of your branding materials, from your website to your business cards to your social media accounts, you can create a cohesive look and feel that helps to build brand recognition and loyalty.
Choosing brand colors should be taken seriously and given a lot of thought because it can significantly impact your business's success. By considering the meaning and symbolism of a color, its cultural associations, and its visual impact, you can choose a color that effectively communicates your brand's values and message to your target audience.
How to Choose Brand Colors
Image taken from a Strikingly User’s Website
Choosing the right branding colors for your brand can be a daunting task, as the colors you choose will be used to represent your brand on your website, marketing materials, and other collateral. You have to put thought into the colors you choose because your brand color palette can greatly impact the overall look and feel of your brand. Here are some tips to help you choose the right brand colors for your website.
1. Consider your brand's personality and target audience.
Think about the emotions and values you want your brand to convey, and choose colors that align with those emotions and values. For example, choose colors like blue, purple, or green if you want to convey trustworthiness and reliability. If you want to share excitement and energy, choose colors like red, orange, or yellow. Consider your target audience as well, as different colors can have different meanings and associations for different people.
2. Look at your competitors.
Look at the colors used by your competitors and see how you can differentiate yourself. You don't want to choose the same colors as your competitors because doing so can make it difficult for customers to distinguish your brand from theirs.
However, you can use your competitors' colors as a starting point and then choose similar branding colors but not exactly the same.
3. Use color psychology.
Different colors can induce different emotions and associations in people. For example, red is often associated with excitement, passion, and love, while blue is often associated with trust, calmness, and stability. Consider the emotions and associations you want to evoke in your customers, and choose colors that align with those emotions and associations.
4. Create a brand color palette.
Once you have a few colors in mind, create a color palette that includes your primary brand color and several supporting colors. Your primary brand color should be used consistently across all your marketing materials and prominently featured on your website. Your supporting colors should add depth and variety to your website and complement your primary brand color.
5. Test your colors.
Before you finalize your color palette, test it out on various devices and materials to ensure it looks good across different screens and resolutions. You can also ask friends and colleagues for their opinions on your chosen brand colors.
6. Use color consistently.
Once you've chosen your brand colors, it's crucial to use them consistently across your marketing materials and website to establish your brand. This step also makes it easy for customers to recognize your brand.
Easy Brand Color Implementation on Strikingly
Image taken from Strikingly
To implement your brand colors on your Strikingly website, follow these steps:
1. Log in to your Strikingly account and go to the "Design" tab.
2. Click on the "Customize" button next to the page you want to edit.
3. In the left-hand menu, click on the "Styles" tab.
4. Scroll down to the "Color Scheme" and click it.
Image taken from Strikingly
5. Click on the color swatch next to the element you want to change (e.g., "Text color," "Background color," etc.).
6. In the color picker that appears, choose your desired color using the color wheel or entering the hex code for your brand color.
6. Repeat this process for any other elements you want to change the color of.
Keep in mind that it's vital to use your brand color schemes consistently across all your marketing materials and website to establish your brand and make it easy for customers to recognize it. Strikingly allows you to customize the colors of various elements on your website, so you can use your brand colors to create a cohesive and visually appealing website.
Companies with the Best Brand Color
Brands are consistently linked with specific branding colors or shades. Here's a few of them:
- Coca-Cola: Coca-Cola is a global brand recognized by its distinctive red color. This color is associated with excitement, passion, and energy, which aligns with the brand's fun and refreshing image.
- Nike: Nike is a sports and fitness brand known for its bold swoosh logo and distinctive orange and white color scheme. These colors are associated with power, movement, and determination, which align with the brand's message of empowering athletes to achieve their best.
- McDonald's: McDonald's is a fast food chain with a strong brand identity that is recognized by its golden arches and red and yellow color scheme. These colors are associated with joy, happiness, and enthusiasm, which align with the brand's goal of providing fast and convenient meals that make customers feel good.
- Google: Google is a technology company known for its simple and modern design, including its distinctive multi-colored logo and clean white background. These colors are associated with innovation, intelligence, and accessibility, which align with the brand's mission to make information and technology accessible to everyone.
- Starbucks: Starbucks is a global coffee chain with a strong brand identity recognized by its iconic green and white logo. These colors are associated with nature, purity, and balance, which align with the brand's focus on sustainability and high-quality products.
Ultimately, the best brand colors for your website will depend on your specific brand and goals. It's important to put thought into the colors you choose and make sure they align with your brand's personality and values and effectively communicate the emotions and associations you want to convey to your customers.
